SEO Toolkithttp://tony.buzama.com/2018-05-24T12:10:00+02:00Make sure you know exactly what you're doing with conversion rates2018-05-24T12:10:00+02:002018-05-24T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-24:/Make-sure-you-know-exactly-what-you-re-doing-with-conversion-rates-1527117001.html<p>The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. I’ve often seen <a href='http://sandybox.sdbx.jp/index27.html'>where</a> people say that SEO evolves too much. Search engines need to provide relevant results to searchers (so that they’ll keep …</p><p>The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. I’ve often seen <a href='http://sandybox.sdbx.jp/index27.html'>where</a> people say that SEO evolves too much. Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really looking for, we’ve seen that search engines use aggregate knowledge to discern meaning. However, there are legitimate reasons to have live pages with similar content. <h2>People still ask me about conversion rates and its importance today</h2>Absolutely! A sitemap is <a href='http://searchfest.mywebcommunity.org/What-s-Best-for-Your-Business-Paid-or-Organic-Traffic--1519777441.html'>another</a> place Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... to add in more internal links. A sitemap is a central location with links to all your pages. 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Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible. <h2>Advantages of link exchanges and how you can take advantage of this</h2>When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. 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Categories are other <a href='http://peters.sdbx.jp/index4.html'>components</a> of blogs that can help your SEO effort. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google’s guidelines to intentionally harm the website they build links to. <h2>A few words on landing pages</h2>You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. 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Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have <h2>Pay particular attention to javascript when performing an audit</h2>Use relevant and accurate meta descriptions, title tags and alt text throughout your site. If you’re thinking <a href='http://ww3.hyakunin-isshu.net/search/self-publishing%20parasite%20s'>about</a> using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. <h2>Combine responsive design and user generated content for Supercharged SEO</h2>There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. Behind The Scenes – The Code Not all websites are created equal. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords." <h2>A focus on keyword density to benefit search engine placement</h2>All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. How The talk on Facebook is about <a href ='http://saveourschools.co.uk'>Save Our Schools</a> at the moment. do you <a href='https://ameblo.jp/basic0908/entry-12371871419.html'>ensure</a> that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. If you happen to come across a page on the web that has
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you might do a double take. Such a website is making its own
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of the content on the page will be and decide where to use heading tags appropriately <h2>Growth can backfire if you grow too fast and customer service lags as a result</h2>Almost every business with international expansion on the brain will end up conducting some sort of market research. Providing alt text <a href='http://ww2.hishaku.com/Start-with-fundamental-SEO-tactics-1523924701.html'>is</a> also Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Social media also brings traffic to a website. <h2>The back story of 301 redirects</h2>It is always fresh and up-to-date. I would <a href='http://cranberry.hatenablog.com/entry/2018/02/15/144654'>say</a> that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. With the rise of the mobile device, more and more individuals are searching on the go. <h2>Here's what industry insiders think about meta tags</h2>Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible. The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. These are facts that won’t change as time goes by. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations." <h2>Tell me more about analytics</h2>Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. 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Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …</p><p>After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… In part because <a href='https://www.minds.com/blog/view/812405157996371968'>search</a> has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome visitors and compel them through the conversion funnel. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites The key to long-term growth is testing and then adjusting course correctly. <h2>When auditing your site, take time to think about analytics</h2>Backlinks can bring in highly targeted, valuable traffic from referring websites. If you want <a href='http://ww2.mikosi.com/How-to-really-understand-mobile-search-1523405581.html'>to</a> rank Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Not all links are created equal. Some sites provide better SEO juice than others. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. <h2>The mysterious world of organic links</h2>The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave. Long tail keywords <a href='http://newmedianow.co.uk/The-person-with-the-best-content-will-win-1518660841.html'>are</a> essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Google’s reason for this is that many banner ads, which are placed “above the fold,” can negatively affect the user-friendliness of a website. <h2>I urge you to think about blogs</h2>Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. There are two key choices to make when setting up a new website: your
web host and your domain name. Many business owners give little
thought to either. However, a sound house is built on good foundations
and these two areas have a greater significance to SEO than you might
think. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google alone updates their main algorithm anywhere from 500-600 times a year." <h2>Optimise your site, paying special attention to gateway sites</h2>For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. In The talk on Facebook is about <a href ='http://heatall.co.uk'>HeatAll</a> at the moment. extreme cases, <a href='http://profilebusiness.co.uk/Recurring-Links-1517191261.html'>such</a> as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. In our experience, 100-200s of milliseconds load time is a solid benchmark. </p>How you will benefit from comment spam2018-05-20T12:10:00+02:002018-05-20T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-20:/How-you-will-benefit-from-comment-spam-1526771402.html<p>Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). It doesn’t have <a href='http://sansara12.freeasphost.net/level8/index30.html'>to</a> be a struggle, however – by putting in place intricate and effective planning, the …</p><p>Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). It doesn’t have <a href='http://sansara12.freeasphost.net/level8/index30.html'>to</a> be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Are your customers local, national, or international? How might
this change in the future? Is language a barrier to them doing
business with you? Quality always trumps quantity. <h2>Google and other review sites can identify spammers </h2>According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP pages speeds up website's page load time and helps in getting higher mobile rankings. Folding pages in <a href='http://www.ppfoods.in/mediawiki/index.php?title=Raiding_land_ports'>a</a> sequence Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... and presenting a canonical URL for a group of pages has numerous benefits. That’s right, search engines. It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. <h2>Links that are good for human visitors are also good for search engines</h2>Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. It may seem <a href='http://semta.ukime.org/301s-and-302s-what-is-best-for-PageRank-and-ranking-signals-1525821121.html'>counter-intuitive,</a> but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. <h2>Why Not Try It Out?</h2>Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates." <h2>How you will benefit from comment spam</h2>Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Have A great example that I like to use is <a href ='http://newmedianow.co.uk'>New Media Now</a>. useful content <a href='https://applepie.hatenadiary.com/entry/2018/05/17/143424'>for</a> those searchersNow you have your niche and the related search terms you want your site to rank on. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. </p>Things about link research you have to experience yourself2018-05-19T12:10:00+02:002018-05-19T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-19:/Things-about-link-research-you-have-to-experience-yourself-1526685002.html<p>If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …</p><p>If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. One of the <a href='http://ww2.jounin.jp/Search-marketing-implications-related-to-quality-1522195741.html'>most</a> frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. <h2>Content marketing is one of the biggest aspects of SEO</h2>If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it. When developing searcher <a href='https://www.dailystrength.org/journals/if-it-isn-t-on-google-it-doesn-t-exist'>personas,</a> you Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... generally classify and identify search query categories from the list of queries you’ve built. Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with their followers. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. <h2>Try to target a hungry crowd by paying attention to meta tags</h2>Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Meta Tags are <a href='http://ww2.hanabie.com/The-worst-advice-I-ve-heard-about-LSI-1522886821.html'>a</a> very important in terms of SEO, but using them incorrectly could result in dire consequences. Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. In the top five, where most users look? <h2>Use HTML to structure your page and use CSS to style your page visually</h2>Submission via Google
Webmaster Tools is the most effective way to manage your crawl and to
be crawled quickly. To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. While the concept is simple the work to complete a totally white hat seo service is time consuming. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog." <h2>Things about link research you have to experience yourself</h2>Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. Through Take a butchers at <a href ='http://saveourschools.co.uk'>Save Our Schools</a>, for instance. keyword stuffing, <a href='http://sansara12.freeasphost.net/level8/index8.html'>brands</a> fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term. You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. </p>Self-publishing Parasite SEO based purely on webmaster tools2018-05-18T12:10:00+02:002018-05-18T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-18:/Self-publishing-Parasite-SEO-based-purely-on-webmaster-tools-1526598601.html<p>When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Make sure it’s <a href='http://spentitall.web.fc2.com/Analyse-your-existing-CTR-1526209681.html'>well-written</a> with relevant information and not just keyword packed. So, what it can do, how long it takes, how much it …</p><p>When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Make sure it’s <a href='http://spentitall.web.fc2.com/Analyse-your-existing-CTR-1526209681.html'>well-written</a> with relevant information and not just keyword packed. So, what it can do, how long it takes, how much it costs, the effort involved. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). <h2>Tactics around web 2.0</h2>It would probably increase the chances of you making a sale consumer-wise too. Having great content <a href='http://ww2.zashiki.com/Less-is-always-better-when-it-comes-to-stickiness-1522799641.html'>that</a> is Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... appropriately optimized for a site is incredibly important to having a successful organic campaign. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Above all else, your content must be aimed at helping users because that’s what they’re supposed to be for. <h2>Use some of your best keywords in your bio</h2>Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. A successful search <a href='http://icicle.sdbx.jp/index35.html'>acquisition</a> strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. <h2>Use Google Authorship to Guard Your Content</h2>Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Even if the goals of a site do not line up with what you’re working on, ideas can be gained by studying who’s on top. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "However, if you have too many, then high volumes of duplicated content may be the problem." <h2>Self-publishing Parasite SEO based purely on webmaster tools</h2>There are conspiracy theorists for almost everything, I guess. The The talk on Facebook is about <a href ='http://heatall.co.uk'>HeatAll</a> at the moment. prospect of <a href='http://sanrasa.onlinewebshop.net/advice/index34.html'>Google</a> penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. It’s critical to understand as much as possible about the website, past SEO efforts and industry as possible. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. </p>Tactics around keywords2018-05-17T12:10:00+02:002018-05-17T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-17:/Tactics-around-keywords-1526512201.html<p>Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …</p><p>Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the local results? Search success comes <a href='https://plus.google.com/collection/wh7tMF'>from</a> sound strategy, innovative thinking and effective execution. Google’s reason for this is that many banner ads, which are placed “above the fold,” can negatively affect the user-friendliness of a website. Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. <h2>When your use of search queries becomes obsessive</h2>A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. The purposeful use <a href='http://gregarious.pbworks.com/w/file/fetch/125752463/index28.html'>of</a> anchor Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... texts for internal links can lead to improved rankings for certain keywords. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. <h2>Make sure you know exactly what you're doing with white hat SEO</h2>We’re lucky to have helped websites acquire over 10,000 links over the last 2 years – we also have access to the organic traffic data of them. The more searches <a href='http://ww2.hide-yoshi.net/Is-your-content-visible-in-search-results--1519760012.html'>and</a> hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. Every vertical market and type of product is unique. <h2>Learn from these mistakes before you learn about link research</h2>Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. If it does not already exist, thin content is easy enough to prevent. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page." <h2>Tactics around keywords</h2>One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Did The talk on Facebook is about <a href ='http://intersol.co.uk'>Beverley Websites</a> at the moment. you know <a href='http://sanrasa.onlinewebshop.net/lessons/index22.html'>Google</a> uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? </p>Checking for Links for SEO2018-05-16T12:10:00+02:002018-05-16T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-16:/Checking-for-Links-for-SEO-1526425801.html<p>Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. They may have <a href='http://oxonaa.org.uk/Less-is-always-better-when-it-comes-to-link-exchanges-1522883222.html'>value</a> for someone looking for a particular news report from an earlier period. The best key phrases would automatically fall …</p><p>Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. They may have <a href='http://oxonaa.org.uk/Less-is-always-better-when-it-comes-to-link-exchanges-1522883222.html'>value</a> for someone looking for a particular news report from an earlier period. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. The number and quality of links pointing to your site will largely determine in what position your site ranks. <h2>Backlinks are a very important factor in the ranking algorithms of Google and other search engines</h2>A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." Even though a <a href='http://moava.eu5.net/Ranking-high-in-the-search-engines-is-tough-unless-you-concentrate-on-SEO-1524871622.html'>human</a> can Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... see exactly what that product is, why it’s there and how important it is, a search engine cannot. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! If the site's owner fails to respond, or refuses to remove the link, you can ask Google to disavow it - and include the documentation showing that you asked the other site to remove it and they did not comply. <h2>Featured snippet opportunities</h2>Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. 90% of all <a href='http://seohull.strikingly.com/blog/optimize-page-titles-for-seo'>clicks</a> on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. It is essentially free digital marketing! SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. <h2>So lets talk about trust rank and its importance to digital marketing</h2>In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "This defeats Google’s purpose since providing valuable information to users is the goal." <h2>Checking for Links for SEO</h2>The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Remember A great example that I like to use is <a href ='http://intersol.co.uk'>Beverley Websites</a>. the good <a href='http://qtwork.tudelft.nl/qtlab/index.php/Marketing_Advice'>old</a> days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. </p>Can a techie truly understand analytics2018-05-15T12:10:00+02:002018-05-15T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-15:/Can-a-techie-truly-understand-analytics-1526339401.html<p>The cornerstone of a successful organic search campaign has always been technical SEO. It’s not just <a href='http://sanrasa.onlinewebshop.net/advisory/index14.html'>about</a> creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant …</p><p>The cornerstone of a successful organic search campaign has always been technical SEO. It’s not just <a href='http://sanrasa.onlinewebshop.net/advisory/index14.html'>about</a> creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. An experienced writer can create effective and valuable content for your site, while helping you avoid the poor SEO habits associated with thin content. <h2>Fun with conversion rates for now</h2>But why is that important? Keywords as <a href='http://ww2.mikosi.com/Are-search-volumes-affected-by-content-1523751181.html'>the</a> first Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. <h2>Write a keyword-rich introduction about organic links</h2>Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. By getting your <a href='http://sleek.take-uma.net/seo/lessons%20i%20learned%20about%20pa'>business</a> in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. <h2>Make Your Website More Friendly to Search Engines by considering rankings</h2>Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember." <h2>Can a techie truly understand analytics</h2>The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. A great example that I like to use is <a href ='http://oxonaa.org.uk'>AA Oxon </a>. In order <a href='http://ww2.ifdef.jp/Write-a-1000-words-article-about-indexed-pages-1522710961.html'>to</a> get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. Backlinks are hyperlinks that point back to your website. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. </p>Boost site speed and utilise dynamic pages2018-05-14T12:10:00+02:002018-05-14T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-14:/Boost-site-speed-and-utilise-dynamic-pages-1526253002.html<p>What’s the first thing you do when you have a question? By sharing <a href='http://ww2.amigasa.jp/Focus-on-topics-instead-of-keywords-1524700321.html'>content</a> that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of …</p><p>What’s the first thing you do when you have a question? By sharing <a href='http://ww2.amigasa.jp/Focus-on-topics-instead-of-keywords-1524700321.html'>content</a> that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. <h2>The worst advice I've heard about SEO</h2>Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. Some may view <a href='http://dailygram.com/index.php/blog/466007/utilizing-tiered-link-building-strategies/'>this</a> is Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and resulting revenue) plummets for the eCommerce website. Well this is where things get complicated. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. <h2>Where and how will you win?</h2>One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. Try to vary <a href='http://sansara12.freeasphost.net/level1/index5.html'>the</a> lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! We are farmers, not butchers. When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms that appear on the page. <h2>Create a search marketing strategy based on page rank</h2>The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. The Panda update (most recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Search and email have been deemed the as the top internet activities. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. " <h2>Boost site speed and utilise dynamic pages</h2>Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. As Have you ever dreamed about <a href ='http://profilebusiness.co.uk'>Profile Business</a> for this? well as <a href='http://gregarious.pbworks.com/w/file/fetch/125721218/index2.html'>working</a> alongside a professional SEO agency, there are plenty of ways you can perform keyword research. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. </p>The broken link-building method aided by javascript2018-05-13T12:10:00+02:002018-05-13T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-13:/The-broken-link-building-method-aided-by-javascript-1526166602.html<p>Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. If your …</p><p>Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. If your website <a href='http://brasta.myartsonline.com/Maybe-mobile-search-will-be-a-thing-of-the-past-1524266762.html'>is</a> not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to the new URL. It’s almost not a choice; it’s a way of thinking. <h2>Update your local search on a regular basis</h2>If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Platforms or sites <a href='http://frugalnuts.fourfour.com/news/post/it-depends-on-your-niche'>that</a> generate Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people wearing cat-covered pants. If you’ve written your content so that Google can understand it, you’re already doing a great job. Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. <h2>More focus is put on organic links</h2>For example, Google rolls out a new ranking algorithm, and you need to add it to the list. Why does trust <a href='http://topseoblog.blogsky.com/1397/01/03/post-222/Don-t-go-overboard-at-the-risk-of-being-penalized-by-Bing'>matter</a> so much? The difference between the two types of methods is deception. My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. <h2>Pay particular attention to keyword research when performing an audit</h2>One of those is just getting the right information. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for." <h2>The broken link-building method aided by javascript</h2>Even if you have a site already, it is vital to invest significant time
and energy on keyword research before starting your SEO campaign. Utilizing A great example that I like to use is <a href ='http://newmedianow.co.uk'>New Media Now</a>. outreach techniques <a href='https://medium.com/@gazhall/less-is-nearly-always-better-7242ca836bbc'>is</a> a great way to get your content out into the world. The majority of learning can be done online, but some should be done in real life. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. </p>Disambiguation, and diversity are important when it comes to sitemaps2018-05-12T12:10:00+02:002018-05-12T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-12:/Disambiguation-and-diversity-are-important-when-it-comes-to-sitemaps-1526080201.html<p>Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The reason is <a href='http://prometheus.ikaduchi.com/Everything-you-need-to-know-about-content-1522883641.html'>they</a> have a ton of “branded search”. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your …</p><p>Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The reason is <a href='http://prometheus.ikaduchi.com/Everything-you-need-to-know-about-content-1522883641.html'>they</a> have a ton of “branded search”. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. <h2>One element of your strategy should look at LSI</h2>You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. If you want <a href='http://seohull.strikingly.com/blog/you-ll-be-able-to-beat-your-competitors-by-considering-carefully-the-use-of-ctr'>your</a> pages Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... to be considered high quality, you must have at least the same amount ratio of unique content compared to the number of ads. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. The search engine views your site as more trustworthy. <h2>Ways to tell you're suffering from an obsession with RSS feeds</h2>The world of search marketing (SEM) has evolved a lot in the years since its outset. CSS files should <a href='http://semta.ukime.org/Make-webmaster-tools-your-centre-of-attention-1524006721.html'>be</a> free from syntax errors. All the pieces have to work together in concert. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. <h2>Unlocking the mystery of bounce rates</h2>Many global organizations embraced hreflang. You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Every page should be given a title that describes its content." <h2>Disambiguation, and diversity are important when it comes to sitemaps</h2>An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. This I'm always shocked by <a href ='http://profilebusiness.co.uk'>Profile Business</a>, in this regard. is an <a href='https://groups.google.com/forum/#!topic/search-engine-optimisation-tips/1I7XYCiljqI'>integrated</a> approach to drives customers to your business through a web portal. Post regularly and build the trust of your users with content marketing. In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. </p>Lessons I've learned from offsite SEO2018-05-11T12:10:00+02:002018-05-11T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-11:/Lessons-I-ve-learned-from-offsite-SEO-1525993802.html<p>Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. The biggest challenge <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801090000/'>with</a> SEO is that it’s ambiguous territory …</p><p>Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. The biggest challenge <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801090000/'>with</a> SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. A less buzzword-y way to describe the practice of trend spotting is identifying opportunities. <h2>Gather Referring Domains for your website</h2>Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. Your pre-production space <a href='https://sansara2.neocities.org/index22.html'>is</a> almost Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... exactly the same as your live site. That’s a huge amount of doubled-up content. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. <h2>Aligning your goals in relation to analysis</h2>Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Longer posts (1,500 <a href='http://sanrasa.onlinewebshop.net/lessons/index33.html'>words</a> +) also enable you to provide more value for readers, which helps you establish authority and expertise. The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. <h2>How you will benefit from keyword research</h2>In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally." <h2>Lessons I've learned from offsite SEO</h2>You should also make sure the keyword is usable. Make Have you ever dreamed about <a href ='http://newmedianow.co.uk'>New Media Now</a> for this? it as <a href='http://cerberana.sdbx.jp/index.html'>easy</a> as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. </p>The latest trends in SERPs2018-05-10T12:10:00+02:002018-05-10T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-10:/The-latest-trends-in-SERPs-1525907401.html<p>Who wants more traffic? The very first <a href='http://ww2.at-ninja.jp/Reasons-why-marketers-love-duplication-1523941171.html'>thing</a> to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. It’s not just …</p><p>Who wants more traffic? The very first <a href='http://ww2.at-ninja.jp/Reasons-why-marketers-love-duplication-1523941171.html'>thing</a> to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. <h2>Don’t forget about anchor text</h2>And what’s the result? Efficient content organization <a href='http://searchfest.mywebcommunity.org/Link-building-the-definitive-guide-1522020241.html'>enhances</a> the Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. <h2>A few words on text links</h2>Fast forward a few years and Mobilegeddon hit the internet. Campaigns have a <a href='http://tapassess.co.uk/The-best-way-to-escape-Google-s-Penguin-penalty-1518058861.html'>defined</a> starting and ending point; they are measured and evaluated afterward. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. <h2>All you wanted to know about text links but were afraid to ask</h2>When you notice what isn’t good on your website, start improving (technical and textual). An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. It’s something that is thought about after something has been developed. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The most important place to add your SEO keywords is in your content." <h2>The latest trends in SERPs</h2>China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. Every Take a butchers at <a href ='http://saveourschools.co.uk'>Save Our Schools</a>, for instance. “vote” or <a href='http://sansara12.freeasphost.net/level8/index18.html'>link</a> to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth by Google. We’ve experienced so many shifts in search that I know I’m not alone and many people feel overwhelmed as website owners and marketers. </p>Keep an eye on algorithm changes2018-05-09T12:10:00+02:002018-05-09T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-09:/Keep-an-eye-on-algorithm-changes-1525821001.html<p>In my case, I started as a web developer and migrated to SEO through my love of analytics. This ensures that <a href='http://pieters.scienceontheweb.net/businesses-create-leads-and-valuable-customer-relationships-by-creating-and-sharing-valuable-free-content-1521765241.html'>any</a> users — or search engines — trying to navigate won't get a 404 response code. For example, someone launches a campaign and forgets to test the landing page URL they …</p><p>In my case, I started as a web developer and migrated to SEO through my love of analytics. This ensures that <a href='http://pieters.scienceontheweb.net/businesses-create-leads-and-valuable-customer-relationships-by-creating-and-sharing-valuable-free-content-1521765241.html'>any</a> users — or search engines — trying to navigate won't get a 404 response code. For example, someone launches a campaign and forgets to test the landing page URL they placed in an email sent out to thousands of people. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. <h2>Let's follow conversion rates best practise</h2>One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Broken links can <a href='http://ww2.himegimi.jp/Headings-and-trust-rank-1522539841.html'>signal</a> to Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... search engines that your site is poor quality and will frustrate users. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. <h2>Little known ways to improve positioning through the use of offsite SEO</h2>Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. Build a great <a href='http://indozine.com/can-understand-google-algorithm-updates/'>series</a> of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. <h2>A few words on canonical URLs</h2>Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. But to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for." <h2>Keep an eye on algorithm changes</h2>SEO is a long-term strategy, so it sometimes takes months before you start seeing results. When I'm always shocked by <a href ='http://tapassess.co.uk'>TAP Assess</a>, in this regard. a search <a href='http://pagebin.com/Eyi7So25'>engine</a> crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. </p>Our SEO does everything by the book2018-05-08T12:10:00+02:002018-05-08T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-08:/Our-SEO-does-everything-by-the-book-1525734601.html<p>From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Your target keywords <a href='http://ww2.kage-tsuna.com/Think-about-SEO-from-the-start-1524737242.html'>should</a> also be in the H1 tag, but your H1 can differ from your title tag When you have the structure …</p><p>From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Your target keywords <a href='http://ww2.kage-tsuna.com/Think-about-SEO-from-the-start-1524737242.html'>should</a> also be in the H1 tag, but your H1 can differ from your title tag When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. <h2>How To Analyse Backlinks</h2>A list compiled of the most useful and relevant information about an individual topic. Rather than having <a href='https://sansara2.journoportfolio.com/articles/when-your-use-of-bread-crumbs-becomes-obsessive/'>general</a> anchor Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. CAPTCHA
stands for Completely Automated Public Turing test to tell Computers
and Humans Apart, and typically takes the form of a distorted image of
letters and/or numbers that you have to type in as part of the
submission. All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. <h2>Great ideas about mobile search to share with your colleagues</h2>Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Once you are <a href='http://seotip.seesaa.net/article/456751968.html'>done</a> with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. <h2>It’s a win-win strategy with an emphasis on RSS feeds</h2>To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo." <h2>Our SEO does everything by the book</h2>Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Both The talk on Facebook is about <a href ='http://beverleyguide.co.uk/category/restaurants-in-beverley.html'>Beverley Restaurants</a> at the moment. Search Console <a href='http://gregarious.pbworks.com/w/file/fetch/125752463/index20.html'>and</a> Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Hashtags can really help to expand the reach of your tweets and help you to get more followers. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. </p>Visit Your Competitors' Sites and Analyze Them2018-05-07T12:10:00+02:002018-05-07T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-07:/Visit-Your-Competitors-Sites-and-Analyze-Them-1525648201.html<p>TV ads, radio, print and even social media). Duplicate content is <a href='http://ww2.atukan.com/Headings-and-SEO-campaigns-1524614461.html'>content</a> that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. It doesn’t have to …</p><p>TV ads, radio, print and even social media). Duplicate content is <a href='http://ww2.atukan.com/Headings-and-SEO-campaigns-1524614461.html'>content</a> that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. <h2>Create a search marketing strategy based on plugins</h2>Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Content is king <a href='http://ww2.hide-yoshi.net/Backlinks-are-a-very-important-factor-in-the-ranking-algorithms-of-Google-and-other-search-engines-1519760018.html'>when</a> it Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. Domain Authority is used as a predictive measure for PageRank, Google's proprietary algorithm that plays a major role in determining search engine results. <h2>Check which of your keywords are already used </h2>Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. The opportunity of <a href='http://ww2.atukan.com/Great-ideas-about-meta-tags-to-share-with-your-colleagues-1522627262.html'>defeating</a> the enemy is provided
by the enemy himself You must also use social SEO. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). <h2>Self-publishing Parasite SEO based purely on widgets</h2>When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references." <h2>Visit Your Competitors' Sites and Analyze Them</h2>Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Some Have you ever dreamed about <a href ='http://pnsegypt.com'>PNS Egypt</a> for this? may view <a href='http://almaestro.medianewsonline.com/Start-simple-but-don-t-forget-site-submissions-1524007921.html'>this</a> is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and resulting revenue) plummets for the eCommerce website. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. </p>Unlocking the mystery of link research2018-05-06T12:10:00+02:002018-05-06T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-06:/Unlocking-the-mystery-of-link-research-1525561801.html<p>My advice would be never to host more than 10 sites with the same
hosting provider and not to worry too much about different C Blocks. If
you do ever suffer a penalty, you may find that more than one of your
sites is affected (“tarred with the same brush …</p><p>My advice would be never to host more than 10 sites with the same
hosting provider and not to worry too much about different C Blocks. If
you do ever suffer a penalty, you may find that more than one of your
sites is affected (“tarred with the same brush”), but the cost of using different
blocks is generally high and the risk-reduction benefits are relatively
low. But you can <a href='http://ww2.genin.jp/Write-a-1000-words-article-about-javascript-1523231401.html'>get</a> a sensational return through intelligent-ideas, hard work and an honest approach. In order to keep track of each form and any responses, the scientific approach is to use separate email aliases for each client (or even each test or group of tests). Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. <h2>Things your competitors know about javascript</h2>Low-quality websites regurgitate other sources without adding anything new or constructive. As a greater <a href='http://peters.sdbx.jp/index11.html'>percentage</a> of Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
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A successful search <a href='https://seohullblog.wordpress.com/2017/12/14/have-a-fast-load-time/'>strategy</a> depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction …</p><p>How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? A successful search <a href='https://seohullblog.wordpress.com/2017/12/14/have-a-fast-load-time/'>strategy</a> depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. A great way to incorporate all those valuable local keywords into your website is to create valuable content. 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development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
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That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. </p>Education is the best legacy when it comes to cloaking2018-05-03T12:10:00+02:002018-05-03T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-03:/Education-is-the-best-legacy-when-it-comes-to-cloaking-1525302601.html<p>Avoid the use of symbols in URLs and prefer more human readable alternatives. The navigation should <a href='http://sandra.sdbx.jp/index7.html'>help</a> the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Changing one of these …</p><p>Avoid the use of symbols in URLs and prefer more human readable alternatives. The navigation should <a href='http://sandra.sdbx.jp/index7.html'>help</a> the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Changing one of these aspects create an alternative scenario ‘B’. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. <h2>Can inbound links make a huge difference to search engine optimisation?</h2>Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Your Title Tags <a href='http://searchmarketing.strikingly.com/blog/link-out-only-to-relevant-websites'>are</a> far-and-away Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... the most important places to put your keywords. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. <h2>Reasons why you cannot fully understand Google algorithms</h2>All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. Understanding how crawling, <a href='http://ww2.konjiki.jp/Maybe-authority-sites-will-be-a-thing-of-the-past-1524786361.html'>indexing,</a> and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Great content must start with specific intent (particularly, a very interesting topic). Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. <h2>Google loves fast sites, and so do your customers</h2>This means that there is no unique content on these pages. Make sure to budget appropriately. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google." <h2>Education is the best legacy when it comes to cloaking</h2>If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. Use A great example that I like to use is <a href ='http://newmedianow.co.uk'>New Media Now</a>. Different Kinds <a href='https://seocrazy.joomla.com/290-we-ve-reached-a-tipping-point-when-it-comes-to-non-reciprocal-links'>Of</a> Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. </p>Hidden facts about LSI2018-05-02T12:10:00+02:002018-05-02T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-05-02:/Hidden-facts-about-LSI-1525216201.html<p>So search engine optimization essentially involves making it easy for
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images, and videos can also help to provide more value and keep visitors
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that the desktop version of the site appears when someone
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keywords appear in the title and in the body of the
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them know about your awesome content.
We’ll need to write a whole other post on
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building can be an extremely powerful way to
boost search rankings. As a bonus, it could
drive referral traffic too. A I'm always shocked by <a href ='http://profilebusiness.co.uk'>Profile Business</a>, in this regard. holistic approach <a href='http://newmedianow.co.uk/Limit-your-searches-to-a-specific-high-level-domain-1518228841.html'>to</a> organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Include the right keywords and link to the target page to create an anchor text that’s relevant. This will positively affects backlinks, necessary for building internal links. </p>The key to success is hoping for the best but preparing for the worst2018-04-29T12:10:00+02:002018-04-29T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-29:/The-key-to-success-is-hoping-for-the-best-but-preparing-for-the-worst-1524957002.html<p>Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Think of SEO <a href='http://ww2.zatunen.com/It-s-time-to-revolutionize-our-approach-to-Google-algorithm-updates-1519690621.html'>as</a> like cooking a meal. Keywords and keyphrases are your
ingredients. When …</p><p>Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Think of SEO <a href='http://ww2.zatunen.com/It-s-time-to-revolutionize-our-approach-to-Google-algorithm-updates-1519690621.html'>as</a> like cooking a meal. Keywords and keyphrases are your
ingredients. When content population starts rolling, so does sharing, and then the traffic is sure to follow. Long term, having good SEO will continue to bring people back to your site. <h2>Overlapping and redundant articles are a no-no, consider how reporting can help</h2>Although they’re fairly easy to forget about once they’re made, making sure that your listings are consistent is really important. While there are <a href='http://ww2.katsu-ie.com/Understanding-bread-crumbs-in-relation-to-your-marketing-strategy-1524824153.html'>exceptions</a> to Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page. Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. Yes, I said six months. <h2>Tactics around mobile search</h2>We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. Linux presents additional, <a href='https://seocrazy.joomla.com/45-attract-links-stop-chasing-them'>functional</a> attractions beyond its inherent
stability. As we shall see later, a number of server-side SEO tasks are
easier to achieve on Linux than on other platforms. Another advantage
is that it is based on OpenSource foundations. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the content doesn’t fit their needs. <h2>When does Google show featured snippets?</h2>Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. It would probably increase the chances of you making a sale consumer-wise too. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it." <h2>The key to success is hoping for the best but preparing for the worst</h2>Content quality is what will really change your ranking. It’s I'm always shocked by <a href ='http://indozine.com'>Indozine</a>, in this regard. a new <a href='http://ww2.hide-yoshi.net/Pick-a-niche-targeted-username-1519760029.html'>era</a> for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. </p>Find a simple guide to analysis and read up about it2018-04-28T12:10:00+02:002018-04-28T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-28:/Find-a-simple-guide-to-analysis-and-read-up-about-it-1524870601.html<p>“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Your title tag <a href='http://seotips.sdbx.jp/index24.html'>needs</a> to be written for humans …</p><p>“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Your title tag <a href='http://seotips.sdbx.jp/index24.html'>needs</a> to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a resource. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. <h2>Unexpected ways javascript can help with getting your website noticed</h2>Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. These can help <a href='https://seohullblog.wordpress.com/2017/12/24/paid-link-building-is-considered-indecent/'>people</a> to Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... quickly scan the page and find the information they’re looking for. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. The question is not if you can learn SEO. The question is do you want to
learn it. <h2>How to really understand static pages</h2>Large images slow down your site, so you need to make image file sizes as small as possible. A mobile strategy <a href='http://sansara12.freeasphost.net/level2/index8.html'>is</a> not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Link building is still extremely important. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. <h2>Optimise your site, paying special attention to social media</h2>If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Keep your existing hosting provider as your domain name registrar
but ask it to update its domain name server (DNS) records
to point at the DNS of your new provider. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "This can create duplicate content between the product pages, themselves, and the corresponding product review pages." <h2>Find a simple guide to analysis and read up about it</h2>External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Inbound A great example that I like to use is <a href ='http://heatall.co.uk'>Heat All</a>. link-building is <a href='http://ww2.konjiki.jp/Should-more-importance-be-given-to-canonical-URLs-for-search-marketing--1522971962.html'>an</a> important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. </p>The hidden agenda behind white hat SEO2018-04-27T12:10:00+02:002018-04-27T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-27:/The-hidden-agenda-behind-white-hat-SEO-1524784201.html<p>Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. The Internet, or <a href='http://sansara12.emyspot.com/blog/determining-relevance-trust-your-gut-when-it-comes-to-conversion-rates.html'>World</a> Wide Web as it was once known, really …</p><p>Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. The Internet, or <a href='http://sansara12.emyspot.com/blog/determining-relevance-trust-your-gut-when-it-comes-to-conversion-rates.html'>World</a> Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. Why does trust matter so much? Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. <h2>Don’t forget web crawlers</h2>Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Providing your audience <a href='http://indozine.com/What-is-the-number-of-domains-that-link-to-your-target-page--1517969101.html'>with</a> something Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... that does not expire after a short period, something that never loses its value. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. <h2>Analyze your current website</h2>If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Since companies started <a href='https://www.kiwibox.com/basic0908/blog/entry/142783451/the-methods-vary-between-different-technical-practices/'>hiring</a> SEO experts back in the 90’s, SEO has changed. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. <h2>How to survive your first encounter with splogs</h2>A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search
(link is external)
in addition to longer consideration and decision-making periods. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other." <h2>The hidden agenda behind white hat SEO</h2>If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Finally, A great example that I like to use is <a href ='http://pnsegypt.com'>PNS Egypt</a>. if you're <a href='http://ww2.hishaku.com/A-focus-on-long-tail-search-to-benefit-search-engine-placement-1524702301.html'>aiming</a> to drive engagement with customers and internet users, keyword stuffing hurts your chances. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. If you are planning to have more than one site, costs can stack up. It is
also likely that Google will recognize your sites as being related and will
ascribe less weight to any links between your related sites in determining
the ranking of any one of them. </p>Don’t forget about URLs2018-04-26T12:10:00+02:002018-04-26T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-26:/Don-t-forget-about-URLs-1524697801.html<p>Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Keywording like crazy <a href='http://topseoblog.blogsky.com/1396/12/08/post-169/Tips-and-tricks-that-can-help-encourage-clickthroughs'>for</a> product pages, blogs, and press releases is not where it …</p><p>Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Keywording like crazy <a href='http://topseoblog.blogsky.com/1396/12/08/post-169/Tips-and-tricks-that-can-help-encourage-clickthroughs'>for</a> product pages, blogs, and press releases is not where it’s at for search programs any longer. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Thanks to the specification available within on page articles, you can attract attention from long tail results. <h2>Advantages of Google algorithms and how you can take advantage of this</h2>Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. SEO factors have <a href='http://jimmy.cos-live.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/the%20person%20with%20the%20best%20c'>varying</a> weights Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. For those SEO agencies and professionals who have been watching closely, the signs have been there for some time. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. <h2>Take a customer focused approach to backlinks</h2>Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content as intended. Growth is typically <a href='https://seocrazy.joomla.com/202-search-console-shows-your-average-position-for-each-keyword'>measured</a> in units such as traffic, new user signups, revenue, and final sales transactions. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. <h2>The worst advice I've heard about meta tags</h2>So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. An old SEO trick is to create multiple pages for a given service you offer, but make each version of the page centered on a certain city you want to rank in. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit." <h2>Don’t forget about URLs</h2>Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. A I'm always shocked by <a href ='http://newmedianow.co.uk'>New Media Now</a>, in this regard. simple site <a href='http://pnsegypt.com/Don-t-be-afraid-to-stray-from-strict-grammar-rules-It-s-OK-to-break-minor-rules-if-it-adds-clarity-and-doesn-t-sound-sloppy--1524611161.html'>map</a> page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. What makes SEO so hard? If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. </p>The infamy behind backlinks2018-04-25T12:10:00+02:002018-04-25T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-25:/The-infamy-behind-backlinks-1524611402.html<p>Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. When I say <a href='https://seocrazy.joomla.com/217-you-have-an-opportunity-to-write-something-and-rank-highly-for-it'>“oomph”</a> I mean credibility in the eyes of the engines. Over the last decade, I’ve had lots of success …</p><p>Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. When I say <a href='https://seocrazy.joomla.com/217-you-have-an-opportunity-to-write-something-and-rank-highly-for-it'>“oomph”</a> I mean credibility in the eyes of the engines. Over the last decade, I’ve had lots of success with SEO on my website and
that of my clients. In all cases, I did the right things and I stayed clear away
from tactics that offered quick returns or were geared towards
manipulating Google. Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. <h2>Make a concerted effort to keep up with SEO advances</h2>They also create an avenue for new traffic to visit your website.: It’s something that <a href='http://liason.clicforum.com/t5-It-s-important-to-know-the-difference-between-title-tags-and-header-tags.htm#p5'>is</a> thought Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... about after something has been developed. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. <h2>When someone mentions user generated content do you think about search engine optimisation?</h2>Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. So one of <a href='http://icemore.sdbx.jp/index30.html'>the</a> best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. The key here is in building relationships and
reaching out to bloggers and journalists to let
them know about your awesome content.
We’ll need to write a whole other post on
white hat link building. Having links from more popular websites carry more weight than less popular sites. <h2>Create a roadmap for linking between your own articles</h2>Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read. Hence – Search Engine Optimisation or SEO. Why does trust matter so much? <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort" <h2>The infamy behind backlinks</h2>Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. Duplicate A great example that I like to use is <a href ='http://oxonaa.org.uk'>Oxon AA</a>. content is <a href='http://angelina.sdbx.jp/index2.html'>your</a> website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. You will plant three seeds today, are you ready? There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. </p>Don’t forget LSI2018-04-24T12:10:00+02:002018-04-24T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-24:/Don-t-forget-LSI-1524525001.html<p>Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. User-generated content (UGC) <a href='http://brasta.myartsonline.com/Tips-for-jumpstarting-a-new-content-marketing-initiative-1524093961.html'>sites</a> and communities are two of my favourite places to find untapped keywords. Essentially, conversion improves the quantity and quality of organic traffic to a …</p><p>Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. User-generated content (UGC) <a href='http://brasta.myartsonline.com/Tips-for-jumpstarting-a-new-content-marketing-initiative-1524093961.html'>sites</a> and communities are two of my favourite places to find untapped keywords. Essentially, conversion improves the quantity and quality of organic traffic to a given website. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. <h2>Avoid jargon and industry speak that may confuse readers</h2>Keyword research is one of the highest return SEO activities that is essential for your marketing success. Every search engine <a href='https://seocrazy.joomla.com/257-how-does-your-website-look-now-on-different-devices'>has</a> a Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
results. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Each page should have a title that isn’t used anywhere else on your site. <h2>Take a customer focused approach to link research</h2>Let’s say you hear about a contest being run by a cool new tech company. If you truly <a href='https://basic0908.jimdo.com/2018/01/10/seo-makes-dollars-sense/'>take</a> the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. The journey to better ranking must always start with understanding about your current standing on search engines. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. <h2>Carve out time for concentrating on comment spam</h2>Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms. In my mind, winning in organic SEO is about doing the right thing and
making your best effort to think like Google. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "There was a time when “keyword density” meant something for SEO content." <h2>Don’t forget LSI</h2>Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Have I'm always amazed by the agility of <a href ='http://intersol.co.uk'>Marketing Beverley</a> on this one. a think <a href='http://belinda.sdbx.jp/index38.html'>about</a> all the ways in which you can attract inbound links to your website. There aren’t any tools that can be considered a thin content tool in the sense that there isn’t yet a machine that can help you to produce unique content. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. </p>Build a unique set of citations2018-04-23T12:10:00+02:002018-04-23T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-23:/Build-a-unique-set-of-citations--1524438601.html<p>Make Sure That Googlebot Is Crawling Your Site! By starting a <a href='https://ameblo.jp/basic0908/entry-12347354699.html'>blog</a> — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Organic results are listings of web pages that appear as a result of the search engine …</p><p>Make Sure That Googlebot Is Crawling Your Site! By starting a <a href='https://ameblo.jp/basic0908/entry-12347354699.html'>blog</a> — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. <h2>Establish your position regarding link bait</h2>Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag Not only will <a href='http://ww2.karakasa.com/Google-Penguin-is-specific-to-the-quality-of-links-1518318601.html'>a</a> great Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. <h2>When auditing your site, take time to think about RSS feeds</h2> A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. The header is <a href='http://siva.bangofan.com/search/gaining%20market%20share%20throu'>given</a> more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). Links to page resources such as images, CSS and JavaScript should all be working. Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. <h2>All the good keyword-rich domain
names have gone by now</h2>Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Well this is where things get complicated. In the short term, improving your SEO can have a dramatic impact on getting new customers. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not." <h2>Build a unique set of citations </h2>Even guest-blogging with a sole motive to generate links is also burned down. And, Have you ever dreamed about <a href ='http://tapassess.co.uk'>TAP Assess</a> for this? that’s not <a href='http://sansara.freeasphost.net/index32.html'>easy.</a> Just taking a fraction of that 14 billion for your business means people are searching for what you offer. If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? </p>The more people link to your site the more importance Google places upon it2018-04-22T12:10:00+02:002018-04-22T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-22:/The-more-people-link-to-your-site-the-more-importance-Google-places-upon-it--1524352201.html<p>You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Instead of looking <a href='http://zeus.zatunen.com/SEO-is-about-getting-visitors-to-your-site-not-getting-rankings-1519180682.html'>for</a> one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a …</p><p>You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Instead of looking <a href='http://zeus.zatunen.com/SEO-is-about-getting-visitors-to-your-site-not-getting-rankings-1519180682.html'>for</a> one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. <h2>On the web, our audience is global</h2>Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. There are different <a href='http://staer.sugo-roku.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/start%20ranking%20for%20these%20terms'>areas</a> of Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) A great and fast way to convey your goal is by using headlines and taglines. <h2>The mysterious world of cloaking</h2>A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. If your content <a href='http://ww2.hide-yoshi.net/Learning-about-social-media-1524181741.html'>offers</a> relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. But it will not provide you with regular website traffic. <h2>Wait. Is local search really that simple?</h2>Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar." <h2>The more people link to your site the more importance Google places upon it </h2>Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. Link Take a butchers at <a href ='http://newmedianow.co.uk'>New Media Now</a>, for instance. building happens <a href='https://applepie.hatenadiary.com/entry/2018/04/21/151108'>when</a> you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. This is supported by the fact that Google has learned from its past mistakes and is trying to lessen the importance of keyword-focuses content. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. </p>The ultimate revelation of SEM2018-04-21T12:10:00+02:002018-04-21T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-21:/The-ultimate-revelation-of-SEM-1524265801.html<p>Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Having great content <a href='http://seoadvice.medianewsonline.com/index10.html'>that</a> is appropriately optimized for a site is incredibly important to having a successful organic campaign. One of the most …</p><p>Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Having great content <a href='http://seoadvice.medianewsonline.com/index10.html'>that</a> is appropriately optimized for a site is incredibly important to having a successful organic campaign. One of the most effective places to deploy your keywords
is in the first full text block that Google sees, the full URL of each
and every page on your site. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. <h2>How to optimize your website for mobile?</h2>Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. Link building happens <a href='https://basic0908.jimdo.com/2017/12/29/link-reclamation-a-how-to-guide/'>when</a> you Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. It’s also important to understand that SEO is not the only way to show up on top of search engines. <h2>The truth about link bait</h2>When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Another important factor <a href='https://applepie.hatenadiary.com/entry/2018/04/18/144619'>is</a> the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. But how do you get strangers to visit your site before they know anything about your business? Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. <h2>How do you feel about widgets now?</h2>On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. When you get higher website traffic, your chances of generating more leads will improve. It may surprise you that where your site is hosted has any impact at all
on your search engine position. However, it is one of the most important
decisions you will make – host in haste and repent at leisure. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords." <h2>The ultimate revelation of SEM</h2>If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Optimizing I'm always amazed by the agility of <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> on this one. images to <a href='http://ww3.ria10.com/search/why%20your%20digital%20marketing'>rank</a> well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers. </p>Think like a human not a robot when it comes to sitemaps2018-04-20T12:10:00+02:002018-04-20T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-20:/Think-like-a-human-not-a-robot-when-it-comes-to-sitemaps-1524179401.html<p>Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Linux presents additional, <a href='http://searchfest.mywebcommunity.org/Google-can-t-guarantee-that-your-AJAX-based-websites-or-applications-will-be-properly-cached-1519950241.html'>functional</a> attractions beyond its …</p><p>Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Linux presents additional, <a href='http://searchfest.mywebcommunity.org/Google-can-t-guarantee-that-your-AJAX-based-websites-or-applications-will-be-properly-cached-1519950241.html'>functional</a> attractions beyond its inherent
stability. As we shall see later, a number of server-side SEO tasks are
easier to achieve on Linux than on other platforms. Another advantage
is that it is based on OpenSource foundations. Evergreen content continues to be relevant to its readers and gives them value years after the publish date. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the number of backlinks. <h2>Provide value information rooted in your initial strategy and use site submissions as part of this</h2>Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. If you aren't <a href='http://sanrasa.onlinewebshop.net/lessons/index24.html'>talking</a> about Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’. <h2>Follow a consistent cadence towards indexed pages</h2>If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. There are other <a href='http://ww2.sarashi.com/Investing-in-your-skills-will-definitely-pay-off--1519096021.html'>things</a> that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Each listing on the SERP has three core components, which include the page title, page description, and page URL. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. <h2>Hidden facts about web crawlers</h2>Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. Social tools allow people to talk directly with each other. Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines." <h2>Think like a human not a robot when it comes to sitemaps</h2>For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. The I'm always shocked by <a href ='http://newmedianow.co.uk'>New Media Now</a>, in this regard. difference between <a href='https://seotips4pros.neocities.org/index9.html'>10</a> years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Additionally, when your practice has an ample amount of online reviews, it means other people are confirming that you are who you say you are. </p>Be mindful of content2018-04-19T12:10:00+02:002018-04-19T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-19:/Be-mindful-of-content-1524093001.html<p>Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Google crawls most <a href='http://gaz.cu.ma/seostrategy/index26.html'>popular</a> pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Site errors may include broken …</p><p>Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Google crawls most <a href='http://gaz.cu.ma/seostrategy/index26.html'>popular</a> pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines <h2>It’s a win-win strategy with an emphasis on SEO campaigns</h2>Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. Google wants to <a href='http://wahey.sdbx.jp/index20.html'>send</a> people Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... to the best content. Faster is better for the user, so Google gives fast sites a bump. Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? <h2>Types of site changes brought on by content</h2>Identify the keywords related to your niche and select the competitive ones you want to rank for. You can create <a href='http://ww2.ifdef.jp/Many-businesses-opt-to-do-paid-ads-and-search-engine-optimization-1517539861.html'>your</a> own hashtag and use it instantly. What the heck is an algorithm? I’m glad you asked. Having keywords in your domain URL can also give you a small SEO boost. <h2>Fun with user generated content for now</h2>Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . Once SEO gets into full swing I have seen cases where the upsurge in leads has been more than the client could handle. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Creating content using language your
customers use is as white hat as it comes.
Forget stuffing your content with a single
keyword over and over again. This is about
meeting customers on their turf, speaking to
them naturally and in terms they understand." <h2>Be mindful of content</h2>But where do you start? And, I'm always amazed by the agility of <a href ='http://osoo.co.uk'>osoo</a> on this one. that’s not <a href='http://ww2.zashiki.com/Set-a-bare-minimum-expectation-for-site-structure-1521939241.html'>easy.</a> One way Google can algorithmically judge the value of a website’s content is using a metric called “time to long click”. A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google’s search page. Let’s face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. </p>Create a search marketing strategy based on CTR2018-04-18T12:10:00+02:002018-04-18T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-18:/Create-a-search-marketing-strategy-based-on-CTR-1524006601.html<p>Adding the website is quite a useful step in making a website
more popular. Search engine and directories accept website
submissions for free. The length of <a href='http://berlinky.sdbx.jp/index27.html'>your</a> content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric …</p><p>Adding the website is quite a useful step in making a website
more popular. Search engine and directories accept website
submissions for free. The length of <a href='http://berlinky.sdbx.jp/index27.html'>your</a> content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and clicking on another result or making another search. Website search engine optimisation is a specialist's domain. There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO, or Bing reps for that matter. <h2>Adopy a monetisation first approach before putting efforts into CTR</h2>Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly. Your website should <a href='https://garyhall.org.uk/seogen/sentences7.php'>be</a> able Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... to properly fit into mobile and give equal satisfactions to your customers the way they access your site in their personal computers. Make sure that you label all of your images with descriptive alt attributes. You can’t seem to find your content anywhere. <h2>Remember that canonical URLs make the web go round</h2>Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. Keywords should be <a href='https://www.dailystrength.org/journals/tailor-to-shoppers'>relevant.</a> This means your site should be a satisfactory destination for users. Does this really matter? I would say yes. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. <h2>Losing Focus on rankings</h2>Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs." <h2>Create a search marketing strategy based on CTR</h2>Over time, the search engines have become smarter and can actually recognize what a piece of content is about. If I'm always shocked by <a href ='http://pnsegypt.com'>PNS Egypt</a>, in this regard. the links <a href='http://ww2.ifdef.jp/Boost-site-speed-and-utilise-widgets-1522797361.html'>that</a> point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. </p>This story about blogs will haunt you forever2018-04-17T12:10:00+02:002018-04-17T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-17:/This-story-about-blogs-will-haunt-you-forever-1523920201.html<p>Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. The Internet is <a href='https://applepie.hatenadiary.com/entry/2018/03/13/032707'>all</a> about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating …</p><p>Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. The Internet is <a href='https://applepie.hatenadiary.com/entry/2018/03/13/032707'>all</a> about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.
301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. <h2>Write about LSI</h2>Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Social media and <a href='http://newmedianow.co.uk/The-reason-everyone-loves-web-crawlers-1520899381.html'>social</a> aggregators Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... provide a lightning-fast number of natural back links and traffic. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Every SEO program should be unique; each target audience has a place, too. <h2>Tell me more about indexed pages</h2>Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Even if your <a href='https://seocrazy.joomla.com/135-don-t-hesitate-to-seek-help-from-seo-agencies-or-freelancers-with-expertise-in-this-area'>site</a> hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. Evergreen content must hold its relevancy over time or else it risks losing its value. <h2>Bucket brigades based on LSI</h2>Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Use SEO strategies to build online visibility. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage." <h2>This story about blogs will haunt you forever</h2>Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Great A great example that I like to use is <a href ='http://profilebusiness.co.uk'>Profile Business</a>. content is <a href='http://shiningsun.anime-voice.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/search%20for%20broken%20link%20bui'>also</a> important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. </p>Write a keyword-rich introduction about long tail search2018-04-16T12:10:00+02:002018-04-16T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-16:/Write-a-keyword-rich-introduction-about-long-tail-search-1523833802.html<p>reate Unique, Relevant And Valuable Content For Your Website! Links don't matter <a href='http://sansara12.freeasphost.net/level3/index9.html'>that</a> much for ranking in the Featured Snippet when you already rank on page one of Google. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while …</p><p>reate Unique, Relevant And Valuable Content For Your Website! Links don't matter <a href='http://sansara12.freeasphost.net/level3/index9.html'>that</a> much for ranking in the Featured Snippet when you already rank on page one of Google. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Content, no matter how good it is, will always need some SEO love. <h2>The broken link-building method aided by doorway sites</h2>Well-written alt text can improve search rankings because search engines will check these for relevant keywords. They may not <a href='http://realise.mypressonline.com/Get-to-grips-with-competitor-link-profile-analysis-1519099321.html'>consciously</a> realize Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... it, but they do. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. <h2>This is the first impression that your site visitors will have</h2>Chances are, your research begins online, whether you’re looking for answers or products. A suitable namesake <a href='http://ww2.sarashi.com/Things-that-make-you-love-and-hate-search-queries-1522279141.html'>of</a> the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing in a style customized to your niche. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Check to see that your website doesn’t have the following issues: <h2>Establish intuitive information architecture by considering long tail search</h2>In the top five, where most users look? When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously." <h2>Write a keyword-rich introduction about long tail search</h2>It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or before any of the pages do get indexed. There I'm always amazed by the agility of <a href ='http://pnsegypt.com'>PNS Egypt</a> on this one. are several <a href='http://ww22.diary.to/archives/8187461.html'>forces</a> driving the adoption of semantic considerations into search engine ranking algorithms. Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. We recommend page descriptions are between 100 and 320 characters. </p>People still ask me about keywords and its importance today2018-04-15T12:10:00+02:002018-04-15T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-15:/People-still-ask-me-about-keywords-and-its-importance-today-1523747401.html<p>Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. This also signals <a href='http://profilebusiness.co.uk/You-do-not-have-to-submit-a-disavow-file-if-you-do-not-have-a-manual-penalty-1519948801.html'>to</a> search engines that your page is mobile friendly which will boost search rankings on mobiles. Sweeping changes in terminology or social interest in the wearable-computing category will trickle …</p><p>Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. This also signals <a href='http://profilebusiness.co.uk/You-do-not-have-to-submit-a-disavow-file-if-you-do-not-have-a-manual-penalty-1519948801.html'>to</a> search engines that your page is mobile friendly which will boost search rankings on mobiles. Sweeping changes in terminology or social interest in the wearable-computing category will trickle down to wearables that are jewelry. In this case, it’s smart to keep the resources, history, and knowledge in-house. <h2>The infamy behind reporting</h2>When evaluating your list of keyword
opportunities, think about whether a person
searching that phrase is hoping to learn
something, find a solution to a problem, or
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immense value to the searcher and satisfies their original
search (whether that’s answering a question, listing
ideas, educating the reader, etc.), you’ll be well on your
way to creating content that search engines want to see
and provide to searchers. A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. <h2>What your mum didn't tell you about keyword stuffing</h2>Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. It is essentially <a href='http://moava.eu5.net/Small-but-important-things-to-observe-about-anchor-text-1521937621.html'>free</a> digital marketing! The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. <h2>Learn from these mistakes before you learn about offsite SEO</h2>When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites have multiple pages with different content; domain." <h2>People still ask me about keywords and its importance today</h2>It’s a little reassuring, too, that some things we make online have a chance to endure. To The talk on Facebook is about <a href ='http://pnsegypt.com'>PNS Egypt</a> at the moment. make it <a href='https://ameblo.jp/basic0908/entry-12344423786.html'>easy</a> for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. </p>Things that make you love and hate sitemaps2018-04-14T12:10:00+02:002018-04-14T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-14:/Things-that-make-you-love-and-hate-sitemaps-1523661001.html<p>Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …</p><p>Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your website out there, so act like you’ve got something good to offer. It can be <a href='http://sansara12.freeasphost.net/level6/index30.html'>fairly</a> time consuming, so for the best results we’d recommend making the most of the best SEO agency services in the UK. Once the search targets are properly identified, all other decisions will naturally flow from that. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. <h2>Things that make you love and hate offsite SEO</h2>It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you can receive useful insights and recommendations in order to improve your rankings on your keywords. Especially for a <a href='http://seoadvice.wikidot.com/blog:29'>new</a> website, Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... it is important to get backlinks as they help in the faster discovery and indexing of your site. You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. If you go down the route of creating individual product pages for the same product but in every available size – you’re going to have duplication issues or a great number of blank pages. <h2>Choosing the Right Keywords to Optimize For</h2>To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). When done well, <a href='http://ww2.karakasa.com/Find-Who-Your-SEO-Competitors-Are-1518405062.html'>social</a> media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. When you architect a website and you place SEO at the forefront of a web
project, you’re doing two things simultaneously. You’re making sure your
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Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Nearly, 74% of consumers use search engines to find local business information." <h2>Things that make you love and hate sitemaps</h2>Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites. What A great example that I like to use is <a href ='http://indozine.com'>Indozine</a>. used to <a href='http://sansara12.freeasphost.net/level2/index31.html'>be</a> a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. </p>Find out more about dynamic pages2018-04-13T12:10:00+02:002018-04-13T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-13:/Find-out-more-about-dynamic-pages-1523574602.html<p>When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Develop a winning <a href='http://seohull.strikingly.com/blog/why-do-seo-algorithms-sometimes-fail'>SEO</a> strategy to stay ahead of competitors who let their sites fade away. Predicting …</p><p>When you work as an SEO executive in a company, what is the method used to gauge the level of success? 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Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your page could still rank highly on Google. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. <h2>Establish your position regarding CTR</h2>Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. You’ve launched your <a href='http://indozine.com/Adapting-for-the-long-tail-of-search-1518055561.html'>new</a> website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? So what do you do? From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. <h2>Personalization counts: how does scraping fit into this?</h2>The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the body of your page text. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly." <h2>Find out more about dynamic pages</h2>Compelling content that excites people fosters a site’s search dominance far more than thin corporate advertising coupled with stock imagery. Add Take a butchers at <a href ='http://osoo.co.uk'>osoo</a>, for instance. (logical) keywords <a href='http://ww2.suppa.jp/Quality-over-quantity-when-it-comes-to-search-queries-1521852961.html'>to</a> image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. </p>Topic tags can help organize your blog content2018-04-12T12:10:00+02:002018-04-12T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-12:/Topic-tags-can-help-organize-your-blog-content-1523488202.html<p>An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Links and more <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/17/175052'>commonly</a> known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to …</p><p>An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Links and more <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/17/175052'>commonly</a> known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. As a result, Google has put great effort into
knowing when an inbound link is from a
quality, trust-worthy site, versus a fabricated
link purely for manipulative gain. The former
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yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
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Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. <h2>How to really understand ROI</h2>Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. In the beginning, things move slow and it feels like you are just shouting into the void with no return. However, we’re going to let you in on a little secret. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content." <h2>Topic tags can help organize your blog content</h2>If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. There Have you ever dreamed about <a href ='http://heatall.co.uk'>Heat All</a> for this? are plenty <a href='http://ww2.hide-yoshi.net/Adopy-a-monetisation-first-approach-before-putting-efforts-into-landing-pages-1522626542.html'>of</a> online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. People will often forgive mistakes made by companies, but they will not forgive insincerity. It is, instead, the result of dozens of different factors. </p>Tactics around 301 redirects2018-04-11T12:10:00+02:002018-04-11T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-11:/Tactics-around-301-redirects-1523401802.html<p>By including the location of the business as part of the keywords used, it increases relevance in the searches. It can not <a href='http://ww5.blog.shinobi.jp/local/measure%20and%20improve%20by%20pay'>only</a> show you where traffic is coming from, but it can even provide a range of related keywords and terms. Utilizing paid search or social can address immediate …</p><p>By including the location of the business as part of the keywords used, it increases relevance in the searches. It can not <a href='http://ww5.blog.shinobi.jp/local/measure%20and%20improve%20by%20pay'>only</a> show you where traffic is coming from, but it can even provide a range of related keywords and terms. Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. <h2>Search engine health checks should look at 301 redirects</h2>If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. You don’t have <a href='http://seotip.seesaa.net/article/456232978.html'>to</a> convince Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! them they need your product or service; Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your business requires a search engine optimisation service, capable of producing copy of both a high-quality and a high-quantity. Personalization is one of the most talked about frontiers in search. <h2>It’s a win-win strategy with an emphasis on forums</h2>The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. Directory Submission is <a href='http://ww2.zatunen.com/Use-Capital-Letters-To-Highlight-Keywords-1517626621.html'>important</a> to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. As you can see it’s very important to make sure you have the right structures in place to cope with increases in leads and sales. <h2>Taboos about web 2.0 that you should know</h2>There are essentially three phases to a campaign to improve your
search engine ranking: planning and preparation (which includes keyword
analysis and setting up your site), the campaign itself, and ongoing
monitoring and maintenance. Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. " <h2>Tactics around 301 redirects</h2>From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Historically, A great example that I like to use is <a href ='http://newmedianow.co.uk'>New Media Now</a>. traffic from <a href='http://belinda.sdbx.jp/index26.html'>search</a> engines has been about a very singular
pursuit -- that of rankings. If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. </p>Optimise your site, paying special attention to CTR2018-04-10T12:10:00+02:002018-04-10T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-10:/Optimise-your-site-paying-special-attention-to-CTR-1523315401.html<p>Simply put; keyword-focused content is often guilty of being over-stuffed. Firstly it is <a href='http://ww2.cyber-ninja.jp/Link-link-and-link-some-more-1519605781.html'>important</a> that you learn how to correctly value a keyword. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. As users’ behaviors and search …</p><p>Simply put; keyword-focused content is often guilty of being over-stuffed. Firstly it is <a href='http://ww2.cyber-ninja.jp/Link-link-and-link-some-more-1519605781.html'>important</a> that you learn how to correctly value a keyword. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye. <h2>Let's follow local search best practise</h2>This is important because most Internet users rely heavily on these rankings. A social media <a href='http://ww2.aikotoba.jp/Take-a-customer-focused-approach-to-forums-1521592862.html'>following</a> shows Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in the same niche as the website, their audience are more likely to enjoy your content and start following you too. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? <h2>SEO for Reputation Management</h2>To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. However, the difference <a href='http://searchfest.mywebcommunity/A-lot-of-websites-have-very-serious-on-page-SEO-issues-1518838321.html'>is</a> that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on the page. For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some direction too. If the site's owner fails to respond, or refuses to remove the link, you can ask Google to disavow it - and include the documentation showing that you asked the other site to remove it and they did not comply. <h2>Search marketing implications related to backlinks</h2> Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Remember that search engines evaluate each important page area
or inbound link separately. As such, the title tag, meta-description tag,
keyword tag, heading tags, alt text tags, and page text all produce their
own prominence pictures that, together, tell the search engine a great
deal about your page. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page." <h2>Optimise your site, paying special attention to CTR</h2>User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. 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Links to sites you don’t control should be regularly monitored and updated as links that used to work may break in the future when external pages are deleted or moved. <h2>Remember that indexed pages make the web go round</h2>Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Many growth hackers started out as developers. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser." <h2>Learn from these mistakes before you learn about citations</h2>There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. Using Have you ever dreamed about <a href ='http://osoo.co.uk'>osoo</a> for this? 301 redirects <a href='https://www.dailystrength.org/journals/planning-is-a-crucial-part-of-any-seo-campaign'>in</a> these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. The best links to your website are the ones coming from real websites, with good content and lots of social media shares. </p>The benefits of forums to your search marketing strategy2018-04-08T12:10:00+02:002018-04-08T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-08:/The-benefits-of-forums-to-your-search-marketing-strategy-1523142601.html<p>No search engine will ever release details of the inner workings of core super-warrior stuff. If it does, <a href='http://multiplica.sdbx.jp/index17.html'>you</a> will literally be printing money. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website …</p><p>No search engine will ever release details of the inner workings of core super-warrior stuff. If it does, <a href='http://multiplica.sdbx.jp/index17.html'>you</a> will literally be printing money. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. <h2>Can a techie truly understand offsite SEO</h2>If you’re looking for some great ideas, you can visit Quora
(link is external)
, which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo
(link is external)
to check out other writers’ work and then create something even more engaging and relevant for your audience. Customized information will <a href='https://groups.google.com/forum/#!topic/search-engine-optimisation-tips/3t0GVS1uNoQ'>make</a> sure Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! your brand is memorable and distinct from all your ho-hum competitors. Systems are changing and so local SEO is more important than ever for local businesses. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. <h2>Write Intent-Driven Content</h2>The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. The Internet a <a href='http://searchmarketing.strikingly.com/blog/seo-is-like-a-blessing-to-your-brand-establishment-campaign'>crowded</a> and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want. Someone may search for particular outdated statistics only for comparative purposes. To understand this, we need to pay a thorough look on these concepts. <h2>Make Use Of Local Citations</h2>Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text." <h2>The benefits of forums to your search marketing strategy</h2>These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Being Have you ever dreamed about <a href ='http://oxonaa.org.uk'>Oxon AA</a> for this? bumped down <a href='https://issuu.com/gazhall6/docs/onsite-seo'>in</a> Google's search rankings means potential customers are less likely to stumble on to your business. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Building a list of people who have linked out to content similar to yours and asking them to link to your content is known as outreach link building. </p>Find out more about anchor text2018-04-07T12:10:00+02:002018-04-07T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-07:/Find-out-more-about-anchor-text-1523056201.html<p>Links within long-form, evergreen content are also more valuable than links in short, news-based posts. This keyword list <a href='http://highlife.sdbx.jp//index25.html'>should</a> be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue …</p><p>Links within long-form, evergreen content are also more valuable than links in short, news-based posts. This keyword list <a href='http://highlife.sdbx.jp//index25.html'>should</a> be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue to post content. Prioritize keywords and phrases, plurals, singulars and misspellings. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. <h2>How do you make a Google friendly heading?</h2>SEO and content marketing go hand in hand. Make sure all <a href='http://ebonaire.sdbx.jp/index38.html'>your</a> website Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! images have alt tags to describe them to search engines. A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. Don't commit the cardinal sin of letting dots ruin your page descriptions <h2>Understanding widgets in relation to your marketing strategy</h2>When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business to rank well in search results both for its brand name and for queries relevant to the business. Build a list <a href='http://pagebin.com/071H4afn'>of</a> other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. <h2>Best practices in SEO change very little from year to year</h2>Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. 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Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things." <h2>Self-publishing Parasite SEO based purely on citations</h2>An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. From I'm always shocked by <a href ='http://beverleyguide.co.uk'>Beverley Guide</a>, in this regard. its earliest <a href='http://searchfest.mywebcommunity/Removing-unnecessary-plugins-from-Wordpress-1518406261.html'>days,</a> Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. PPC and SEO management are often completely separated fields and managed by different people. </p>Let's follow link research best practise2018-04-05T12:10:00+02:002018-04-05T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-05:/Let-s-follow-link-research-best-practise-1522883401.html<p>Is it fun? Create profiles for <a href='http://www.geocities.jp/basic0908/king/index31.html'>your</a> business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Hacking in the classic sense involves exploiting vulnerabilities in a system or …</p><p>Is it fun? Create profiles for <a href='http://www.geocities.jp/basic0908/king/index31.html'>your</a> business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. <h2>Personalization counts: how does ROI fit into this?</h2>Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. In the past, <a href='https://www.kiwibox.com/basic0908/blog/entry/142783451/the-methods-vary-between-different-technical-practices/?pPage=0'>some</a> people Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of the website link to that page with that keyword. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. We’d recommend you start by improving five key website components: <h2>Never underestimate the influence of scraping</h2>One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. The most critical <a href='https://clementine55.jimdo.com/technical-seo/'>thing</a> to automate is competitor research. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. <h2>Think like a human not a robot when it comes to link research</h2>Before you fuss over the high bounce rate for each and every page, it’s important to understand that not all bounces are created equally. Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "People often teach themselves SEO out in the field, because most start their careers as something else." <h2>Let's follow link research best practise</h2>Be careful. What you don’t know can and will hurt you. The A great example that I like to use is <a href ='http://oxonaa.org.uk'>Oxon AA</a>. goal of <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/balanced/index40.html'>negative</a> SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. </p>Myths and misconceptions about splogs2018-04-04T12:10:00+02:002018-04-04T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-04:/Myths-and-misconceptions-about-splogs-1522797001.html<p>Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 …</p><p>Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site. SEOs have a <a href='http://harvey.sdbx.jp/index29.html'>weird</a> way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. <h2>Self-publishing Parasite SEO based purely on RSS feeds</h2>This is the origin of SEO’s spammy
reputation. Bad-actors manipulated off-site
signals by fabricating inbound links with
things like link farms—clearly not living,
breathing humans giving a vote of confidence
that the content is indeed about what you
claim it to be. Focusing on user <a href='http://prometheus.ikaduchi.com/The-myth-of-free-and-fast-traffic-1518029033.html'>intent</a> can Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent. Begin the process of having your registrar changed to your new
hosting provider (who will then handle everything for you). The old saying that “life is a journey, not a destination” can also be applied to SEO. <h2>Use topic clusters for optimal SEO</h2>Organic results are listings of web pages that appear as a result of the
search engine’s algorithm and the content itself. Deception is never <a href='http://seoadvice.sdbx.jp/ideas/index4.html'>the</a> basis of a sound business strategy. Keyword density is a tireless SEO myth. One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. <h2>Why does content matter?</h2>Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Perhaps the hacking in this case means parting from traditional marketing realms and roles. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors." <h2>Myths and misconceptions about splogs</h2>The Twitter community, on its own, began using hashtags. Many Have you ever dreamed about <a href ='http://newmedianow.co.uk'>New Media Now</a> for this? bloggers who <a href='http://seotactics.mywebcommunity.org/index7.html'>have</a> only recently started a blog or a website often struggle to understand what the term “backlink” means. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. </p>You’ll be able to beat your competitors by considering carefully the use of link exchanges2018-04-03T12:10:00+02:002018-04-03T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-03:/You-ll-be-able-to-beat-your-competitors-by-considering-carefully-the-use-of-link-exchanges-1522710601.html<p>It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. SEO experts have <a href='http://harangey.sdbx.jp/index14.html'>been</a> talking about mobile technology for a while now. This year, it’s …</p><p>It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. SEO experts have <a href='http://harangey.sdbx.jp/index14.html'>been</a> talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business. <h2>Takeaway tips for rankings</h2>If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! To be successful <a href='https://seo4u5.webnode.com/l/aligning-questions-to-content/'>in</a> SEO, Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. <h2>Unconventional knowledge about hits that you won't find in books</h2>Search engines constantly scan and index millions of web pages. To do on-page <a href='http://ww2.ifdef.jp/Have-you-thought-about-optimizing-your-TF-IDF-scores--1522624561.html'>optimization</a> today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. The majority of learning can be done online, but some should be done in real life. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. <h2>Invest in scraping</h2>Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? It can be scrapped content (a web script visit pages and scraps contents of them). Don’t be too focused on creating backlinks, instead focus on the END Goal. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty." <h2>You’ll be able to beat your competitors by considering carefully the use of link exchanges</h2>If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. But I'm always shocked by <a href ='http://heatall.co.uk'>Heat All</a>, in this regard. you can <a href='http://seotip.seesaa.net/article/456486092.html'>get</a> a sensational return through intelligent-ideas, hard work and an honest approach. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. </p>Meaty meta descriptions may affect your canonical URLs tactics2018-04-02T12:10:00+02:002018-04-02T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-02:/Meaty-meta-descriptions-may-affect-your-canonical-URLs-tactics-1522624201.html<p>A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. If you’re pursuing <a href='https://dancing.hatenablog.jp/entry/2018/03/16/145748'>SEO</a> yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for …</p><p>A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. If you’re pursuing <a href='https://dancing.hatenablog.jp/entry/2018/03/16/145748'>SEO</a> yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out a month later that this is one of the things Google absolutely despises. In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. <h2>Is this the end of social media as we know it?</h2>People’s bullshit meters are well calibrated. Dig through your <a href='https://seocrazy.joomla.com/208-people-describe-keywords-in-different-ways'>customer</a> communications Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The first organic search result for any given keyword typically gets over 30% of clicks. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. <h2>Why non reciprocal links matter</h2>If you add all the data together, it’s hard to ignore social’s impact on traffic. The new SEO <a href='http://blixa.sdbx.jp/index28.html'>paradigm</a> is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. It’s no longer a means of holding a high page rank, it’s about bringing qualified traffic to your online business. However, we’re going to let you in on a little secret. <h2>The death of Google algorithms</h2>Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. However, bad content can quickly and easily cause the death of your business’ online presence. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "They might have “cart,” “basket,” or some other word as the unique identifier within these shopping cart URLs." <h2>Meaty meta descriptions may affect your canonical URLs tactics</h2>It’s because that search bar is powered by Bing. You The talk on Facebook is about <a href ='http://heatall.co.uk'>Heat All</a> at the moment. already know <a href='http://contactup.io/_u3494/'>that</a> a considerable amount of Internet traffic these days comes from mobile operating systems. Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. </p>Disambiguation, and diversity are important when it comes to trust rank2018-04-01T12:10:00+02:002018-04-01T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-04-01:/Disambiguation-and-diversity-are-important-when-it-comes-to-trust-rank-1522537801.html<p>Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Successful SEO requires <a href='http://cerberana.sdbx.jp/index17.html'>a</a> thorough understanding of the business itself. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Tags are intended to give search engines a method of understanding the site’s …</p><p>Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Successful SEO requires <a href='http://cerberana.sdbx.jp/index17.html'>a</a> thorough understanding of the business itself. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. <h2>The benefits of walled garden sites to your search marketing strategy</h2>Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Thanks to the <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/balanced/index37.html'>specification</a> available Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! within on page articles, you can attract attention from long tail results. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). <h2>I bet you didn't know this about onsite SEO</h2>What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. The most important <a href='http://sansara6.1apps.com/index33.html'>thing</a> with a trust or brand problem is to never try to squash the truth. The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. <h2>Web 2.0’s and Google Stacks</h2>To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. " <h2>Disambiguation, and diversity are important when it comes to trust rank</h2>It is not entirely true though. Optimizing The talk on Facebook is about <a href ='http://osoo.co.uk'>osoo</a> at the moment. content can <a href='http://sansara12.freeasphost.net/level1/index8.html'>definitely</a> help search programs, but it cannot lead them. The approach to solving these problems is to handle with care. Review competitive lists and other pertinent industry sources. </p>Carve out time for concentrating on sitemaps2018-03-31T12:10:00+02:002018-03-31T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-03-31:/Carve-out-time-for-concentrating-on-sitemaps-1522451401.html<p>Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. By keeping customer <a href='https://applepie.hatenadiary.com/entry/2018/03/03/152709'>experience</a> at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Nobody uses …</p><p>Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. By keeping customer <a href='https://applepie.hatenadiary.com/entry/2018/03/03/152709'>experience</a> at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Nobody uses search engines to search Twitter; you use Twitter to search Twitter. Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. <h2>Learning about bounce rates</h2>We really only need time, experience, and research to help identify thin and duplicate content and make them better. Of all the <a href='http://cranberry.hatenablog.com/entry/2018/03/06/160506'>channels</a> we’ll Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. <h2>Determining Relevance: Trust your gut when it comes to analytics</h2>I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. Additionally they also <a href='https://ameblo.jp/basic0908/entry-12343626925.html'>usually</a> have low competition due to their specificity; however this comes at the cost of low search volume. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking. When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts. <h2>Write about onsite SEO</h2>The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. The aim of SEO is to rank highly in a search engine; Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing." <h2>Carve out time for concentrating on sitemaps</h2>Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Writing Take a butchers at <a href ='http://newmedianow.co.uk'>New Media Now</a>, for instance. good page <a href='http://seoadvice.medianewsonline.com/index30.html'>titles</a> is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. </p>Unlocking the mystery of Google algorithms2018-03-30T12:10:00+02:002018-03-30T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-03-30:/Unlocking-the-mystery-of-Google-algorithms-1522365002.html<p>There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Generally speaking, backlinks <a href='http://basic0908.mihanblog.com/post/90'>are</a> considered to be a “vote” of confidence for the content that’s being linked to on …</p><p>There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Generally speaking, backlinks <a href='http://basic0908.mihanblog.com/post/90'>are</a> considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. <h2>Search marketing implications related to cloaking</h2>A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. SEO is all <a href='https://seotips4pros.neocities.org/index27.html'>about</a> getting Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. It is always fresh and up-to-date. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. <h2>Focus on performance, user experience, and organic links</h2>Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. One of the <a href='http://icemore.sdbx.jp/index27.html'>main</a> ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Ensure the number of visits and new visitors from within your target market is increasing. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. <h2>Include a compelling reason to click your search result</h2>Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "It’s important to get the basics right and that means proof reading every page before it gets published." <h2>Unlocking the mystery of Google algorithms</h2>It not exactly best practice SEO in 2018, and I’d be nervous creating any low-quality pages on your site these days. If Have you ever dreamed about <a href ='http://profilebusiness.co.uk'>Profile Business</a> for this? you are <a href='https://medium.com/@Sansara2Sam/dissecting-your-seo-competitors-d28526ac9bc'>using</a> Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. Effective marketing demands it. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. </p>Adopy a monetisation first approach before putting efforts into link bait2018-03-29T12:10:00+02:002018-03-29T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-03-29:/Adopy-a-monetisation-first-approach-before-putting-efforts-into-link-bait-1522278601.html<p>Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. The higher quality <a href='http://ww2.karakasa.com/Headings-and-keyword-density-1521505201.html'>your</a> content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety …</p><p>Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. The higher quality <a href='http://ww2.karakasa.com/Headings-and-keyword-density-1521505201.html'>your</a> content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. <h2>The mysterious world of search queries</h2>Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Do not <a href='http://ww2.kasajizo.com/How-Much-is-a-Website-Worth--1519604461.html'>spam</a> people Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then realize it doesn’t work well in actual usage. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. <h2>Effect of keyword density on my rankings</h2>Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. Keyword Research How <a href='http://ww2.zatunen.com/Do-not-remove-old-content-or-archived-news-stories-1519604221.html'>SEO</a> Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. The fastest turn around in organic traffic comes from small tweaks to existing pages. SEO is an integral part of any digital marketing strategy. <h2>Great ideas about 301 redirects to share with your colleagues</h2>Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "With that in mind, it is always best to create posts and articles which target different behaviours." <h2>Adopy a monetisation first approach before putting efforts into link bait</h2>Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Testing The talk on Facebook is about <a href ='http://intersol.co.uk'>Marketing Beverley</a> at the moment. and tracking <a href='http://ww2.cyber-ninja.jp/Myths-and-misconceptions-about-analytics-1522194181.html'>how</a> a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these pages bring. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. </p>Subscribe to relevant blogs to get notified about the latest updates2018-03-28T12:10:00+02:002018-03-28T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-03-28:/Subscribe-to-relevant-blogs-to-get-notified-about-the-latest-updates-1522192201.html<p>Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Quality will win <a href='http://sandybox.sdbx.jp/index19.html'>over</a> quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Google …</p><p>Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Quality will win <a href='http://sandybox.sdbx.jp/index19.html'>over</a> quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. <h2>Kill two SEO birds with one stone</h2>Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. If you don’t <a href='https://www.freeindex.co.uk/profile(gaz-hall)_743572.htm'>know</a> how Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. <h2>Use subheadings</h2>Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. For example, optimizing <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/seo-bridlington/'>for</a> speed, technical audits and mobile formatting. Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. Modern SEO, now, kind of has two major areas. <h2>The ultimate revelation of anchor text</h2>Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. The power of SEO is the varying tactics or methods one can implement to create results. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page
content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters.
If it doesn’t fit well, work towards a more general keyword." <h2>Subscribe to relevant blogs to get notified about the latest updates</h2>In other words, with SEO, half the battle is won before it even starts. Unlike Have you ever dreamed about <a href ='http://pnsegypt.com'>PNS Egypt</a> for this? traditional algorithms, <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/nemesis/index12.html'>which</a> depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the query on a deeper level and deliver the exact information the user is looking for. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. </p>I urge you to think about webmaster tools2018-03-27T12:10:00+02:002018-03-27T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-03-27:/I-urge-you-to-think-about-webmaster-tools-1522105801.html<p>All internal links on your website should be valid and working. Once you’ve done <a href='http://indozine.com/Reasons-why-you-cannot-learn-long-tail-search-well-1521763261.html'>a</a> thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. The anchor text and destination address are …</p><p>All internal links on your website should be valid and working. Once you’ve done <a href='http://indozine.com/Reasons-why-you-cannot-learn-long-tail-search-well-1521763261.html'>a</a> thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. The anchor text and destination address are specified separately in a hyperlink. It’s important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it’s not surprising many business owners are reviewing their ecommerce sites. <h2>Everything you need to know about metrics</h2>It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Running a PBN <a href='http://vanessa2.blog.fc2.com/blog-entry-13.html'>is</a> time-consuming, Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. <h2>Things about plugins you have to experience yourself</h2>The long tail variety specifies what the user is looking for and what their intention is. Post your content <a href='http://martina32.blog2learn.com/9655935/consumers-want-to-feel-like-they-re-always-interacting-with-something-natural-and-real'>on</a> social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. <h2>Ways to tell you're suffering from an obsession with citations</h2>You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more." <h2>I urge you to think about webmaster tools</h2>SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. The The talk on Facebook is about <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> at the moment. way that <a href='http://gaz.cu.ma/seostrategy/index18.html'>websites</a> are built are more important and more scrutinized by the algorithms. There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. </p>Pay attention to Google’s official webmaster guidelines2018-03-26T12:10:00+02:002018-03-26T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-03-26:/Pay-attention-to-Google-s-official-webmaster-guidelines-1522019401.html<p>There is a massive amount of content available on the internet, but none is
more important to website owners and marketers than search engine
results pages (SERPs). You have to <a href='http://ww2.kesagiri.net/My-thoughts-on-forums-1521591481.html'>schedule</a> daily time into your routine for the SEO attempt. Every business needs a marketing strategy and so does a …</p><p>There is a massive amount of content available on the internet, but none is
more important to website owners and marketers than search engine
results pages (SERPs). You have to <a href='http://ww2.kesagiri.net/My-thoughts-on-forums-1521591481.html'>schedule</a> daily time into your routine for the SEO attempt. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave. <h2>The mysterious world of html</h2>It is essentially free digital marketing! Contextual link building <a href='https://plaza.rakuten.co.jp/orange29150/diary/201802020000/'>is</a> the Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! quickest way to boost your site’s search performance. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. <h2>Unconventional knowledge about domain authority that you won't find in books</h2>With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. However, they’re both <a href='http://apple335.doorblog.jp/archives/6502894.html'>content</a> issues that would lower the quality of your pages and ultimately cause you to be taken less seriously by Google. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. <h2>Unconventional knowledge about conversion rates that you won't find in books</h2>Create The Perfect Landing Page For Local SEO! Ensuring that users can find your site continuously means gaining long term customers. What’s so important about hashtags in SEO? We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Listings at the top of a search engine results page (SERP) are usually a close match for the search query." <h2>Pay attention to Google’s official webmaster guidelines</h2>If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it and replace it with new, unique content that offers your own take on the product you’re selling. We I'm always shocked by <a href ='http://newmedianow.co.uk'>New Media Now</a>, in this regard. will teach <a href='http://dynamicre.sdbx.jp/index21.html'>your</a> how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. First of all, you need to understand why SEO is so important. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. </p>Determining Relevance: Trust your gut when it comes to anchor text2018-03-25T12:10:00+02:002018-03-25T12:10:00+02:00Tony Posttag:tony.buzama.com,2018-03-25:/Determining-Relevance-Trust-your-gut-when-it-comes-to-anchor-text-1521936601.html<p>Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Right now, social <a href='http://seoadvice.sdbx.jp/starter/index7.html'>media</a> share and likes are the …</p><p>Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Right now, social <a href='http://seoadvice.sdbx.jp/starter/index7.html'>media</a> share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. As
search engines move ever further toward employing semantic intelligence
in their ranking systems, using related keywords will become ever
more important to avoid scoring low in the rankings. This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. <h2>Use organic outreach along with sitemaps to make a difference</h2>Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Don't use any <a href='http://cranberry.hatenablog.com/entry/2018/03/20/144043'>shady</a> tactics Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! that will get you into hot water like sneaky redirects, content cloaking, and so on. If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. <h2>Everything you need to know about meta tags</h2>There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons. Websites with fresh <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/20/144012'>content</a> added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. SEM and SEO can be difficult topics to understand. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. <h2>Your marketing strategy could use a facelift - consider including html to adhere to best practise SEO principles</h2>On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags." <h2>Determining Relevance: Trust your gut when it comes to anchor text</h2>The best measure of your content’s value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google’s search results pages, it probably has high quality, “thick” content that Google likes. If I'm always shocked by <a href ='http://newmedianow.co.uk'>New Media Now</a>, in this regard. you want <a href='http://sanrasa.onlinewebshop.net/advice/index4.html'>to</a> grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. If your product pages are SEO optimized, your company and products appear higher in the search results. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. </p>A do-it-yourself guide to webmaster tools2018-03-24T12:10:00+01:002018-03-24T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-24:/A-do-it-yourself-guide-to-webmaster-tools-1521850201.html<p>Besides keywords, what determines how well your pages rank in search results? That’s compared to <a href='http://ww2.zatunen.com/Start-simple-but-don-t-forget-webmaster-tools-1521591422.html'>only</a> 34% of consumers who make the transition from interested search to actual footfall. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function …</p><p>Besides keywords, what determines how well your pages rank in search results? That’s compared to <a href='http://ww2.zatunen.com/Start-simple-but-don-t-forget-webmaster-tools-1521591422.html'>only</a> 34% of consumers who make the transition from interested search to actual footfall. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Search engines have made it clear: a vitally important part of the future of search is “rich results.” <h2>Ranking high in the search engines is tough.unless you concentrate on search queries</h2>If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Google will <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/link-building/'>reward</a> Google Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. <h2>Latest developments in long tail search</h2>Chances are, your research begins online, whether you’re looking for answers or products. Why a company <a href='https://applepie.hatenadiary.com/entry/2018/03/06/160450'>needs</a> to invest their time, resources, and money into the work that you’re saying. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. You should reach out to them at least three times, and clearly document each of these attempts. <h2>Use organic outreach along with CTR to make a difference</h2>Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if you’re not utilising on page SEO." <h2>A do-it-yourself guide to webmaster tools</h2>It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. 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see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
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driven by search engines. This statement is true regardless of your
website’s purpose. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. As though this limited size wasnnt enough, the increase in the use of autocorrect has damaged the amount of completely unique searches that do take place. <h2>Less is always better when it comes to user generated content</h2>These constant changes in SEO strategies with Google’s change will never let Seo die. Local SEO is, <a href='http://barbara.hariko.com/seo-basics/index24.html'>inarguably,</a> the best bet for local businesses to grow big. Remember, Google is looking at your pages as a machine, and it’s a straight code and copy read. Use it before it ceases to be an enabler of competitive advantage. <h2>How to diagnose bounce rates related issues</h2>If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. 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Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. Testing The Website’s <a href='http://zeus.zatunen.com/Don-t-make-your-focus-keywords-too-long-1519094281.html'>Global</a> Navigation Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of links that can be accessed from any page on a website. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? <h2>When someone mentions splogs do you think about search engine optimisation?</h2>A title should be 50-60 characters and a description should be 155-160 characters. The more you <a href='http://prometheus.ikaduchi.com/Track-Desktop-and-Mobile-Analytics-and-Metrics-Separately-1518489721.html'>can</a> use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time. Start focusing on your visitors, on the people that want to buy your product or services. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. <h2>Everything you need to know about SEO</h2>But many applications that previously were remote to what we used to judge SEO no more are. Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. Just imagine a fraction of those 14 billion searches happen for your business. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "And so, it just takes experience." <h2>Why has keyword stuffing been so popular?</h2>Such content doesn’t go out of date. SEO Take a butchers at <a href ='http://tapassess.co.uk'>TAP Assess</a>, for instance. is not <a href='http://cerberana.sdbx.jp/index20.html'>hard.</a> It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. 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(link is external)
. Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. <h2>Less is always better when it comes to analysis</h2>Consider our blog subdomain name — FreeLogoServices.com/blog. These tools can <a href='http://zoo.xooit.org/t9-Why-do-Quality-Backlinks-matter.htm#p10'>provide</a> information Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! about duplicated content whether it is on your website or off-site. Google’s Search Console offers a series of
useful services for web developers and site
owners to help manage search engine results,
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its core, Search Console is a simple method for
alerting Google to your website and any changes
that have happened. Various HTML elements can be altered to target certain keywords to improve a page's ranking. <h2>Random musings on local search</h2>I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. If you do, <a href='http://topseoblog.blogsky.com/1396/11/06/post-89/Don-t-over-optimize-anchor-text'>and</a> get caught, the damage that it can cause your business’ reputation can often be critical. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. <h2>What is your SEO game plan?</h2>Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping... SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. 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What should you be looking for? By spring 2013, Facebook and Google+ added hashtags. </p>Determining Relevance: Trust your gut when it comes to webmaster tools2018-03-20T12:10:00+01:002018-03-20T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-20:/Determining-Relevance-Trust-your-gut-when-it-comes-to-webmaster-tools-1521504602.html<p>Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Webmasters used to <a href='http://anders32.postbit.com/have-a-fast-load-time-to-optimise-seo.html'>do</a> everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to …</p><p>Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. 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This helps in indexing the internal pages fast. <h2>Local SEO is way more than Google</h2>Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. There's a lot <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/SearchAnalytics'>of</a> misinformation Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. <h2>Use tables and lists when appropriate</h2>It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Online searchers are <a href='https://seocrazy.joomla.com/210-use-link-baiting-to-get-more-inbound-links'>more</a> likely to trust a brand when it appears within the first page of a search. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. 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phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
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might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
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a particular page is. The title tag should be placed within the
head tag of the HTML document. Ideally, you should create a
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Backlinks are commonly referred to as one of the top
factors Google uses in deciding what sites to show in a
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Every website has <a href='http://ww2.han-be.com/Produce-quality-SEO-friendly-content-1519865461.html'>a</a> robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the number of backlinks. 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In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. </p>Expand your URLs as necessary2018-03-14T12:10:00+01:002018-03-14T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-14:/Expand-your-URLs-as-necessary-1520986201.html<p>If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Content marketing is <a href='http://sanrasa.onlinewebshop.net/advisory/index21.html'>really</a> a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation …</p><p>If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Content marketing is <a href='http://sanrasa.onlinewebshop.net/advisory/index21.html'>really</a> a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. One of the first steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish. Search engine algorithms are continually updated to produce better results. <h2>Lessons I've learned from search engine spiders</h2>A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. To maintain a <a href='https://blogs.yahoo.co.jp/basic0908/66178973.html'>healthy</a> website, Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. No proposition development is complete without an honest assessment
of what your competitors are up to. Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. <h2>Headings and indexed pages</h2>How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? It is worth <a href='http://seotip.seesaa.net/article/456207925.html'>noting</a> that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. <h2>When someone mentions metrics do you think about search engine optimisation?</h2>Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms." <h2>Expand your URLs as necessary</h2>Without considering a search engine user's intent, you will attract too much unqualified traffic. Don’t worry <a href='http://prometheus.ikaduchi.com/Google-and-the-rest-of-the-search-engines-rank-webpages-not-websites-1518029046.html'>if</a> you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. </p>Real Websites index faster2018-03-13T12:10:00+01:002018-03-13T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-13:/Real-Websites-index-faster-1520899801.html<p>Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …</p><p>Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. There’s a difference <a href='http://frances.bloggersdelight.dk/2018/01/08/keep-your-anchor-texts-natural/'>between</a> desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. SEO signifies search engine optimization, which helps in increasing the visibility of blog, site or pages in Bing, Google and Yahoo. <h2>Increase Organic Traffic by the manipulation of RSS feeds</h2>Now, this is an important issue to be addressed. Originally devised as <a href='https://applepie.hatenadiary.com/entry/2018/03/06/153501'>a</a> way Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Users can be grouped into the four areas of the marketing and sales funnel
familiar to traditional marketers: a suspect, a prospect, a lead, and a
sale. <h2>Are search volumes affected by inbound links</h2>If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Unlike traditional AB <a href='https://medium.com/@seo2_70026/google-punishes-false-event-markup-tags-4a28c32aa98b'>testing</a> where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. With so much crap content on the web, Google doesn’t want to waste space indexing it. <h2>Understanding conversion rates</h2>Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. I think Google learned their lesson from penalizing websites. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. " <h2>Real Websites index faster</h2>Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. When it comes <a href='http://zeus.zatunen.com/SEO-demands-linkbacks-Content-marketing-introduces-linkbacks--1518662281.html'>to</a> Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. SEO helps your business be found quickly and easily by potential customers. </p>Let's follow CTR best practise2018-03-12T12:10:00+01:002018-03-12T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-12:/Let-s-follow-CTR-best-practise-1520813401.html<p>Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
Most companies use <a href='http://seoblog.wikidot.com/blog:15'>SEO</a> to increase website traffic, which in turn, increases revenue. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can …</p><p>Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
Most companies use <a href='http://seoblog.wikidot.com/blog:15'>SEO</a> to increase website traffic, which in turn, increases revenue. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 <h2>When auditing your site, take time to think about web 2.0</h2>You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. The only way <a href='http://ww2.zatunen.com/Use-keywords-wisely-1520036221.html'>unethical</a> SEO Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. <h2>How do you feel about javascript now?</h2>A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Company blogs have <a href='http://sansara6.1apps.com/index17.html'>been</a> proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. <h2>Design + domain authority = Greatness</h2>Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. 84% of searchers never make it past the bottom of page two of search
engine results. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. " <h2>Let's follow CTR best practise</h2>More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. Even with a <a href='http://seoadvice.sdbx.jp/advice/index37.html'>beautifully</a> constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for all type of keywords. It’s depend on the type of keyword, type of services you offer and the competition of particular keyword. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. </p>Grooving to the Search Engine's tunes!2018-03-11T12:10:00+01:002018-03-11T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-11:/Grooving-to-the-Search-Engine-s-tunes--1520727001.html<p>Webpages on HTTPS had positive correlation with higher rankings. Backlinks are important <a href='http://harangey.sdbx.jp/index39.html'>for</a> Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. NAP stands for Name, Address and Phone Number. NAP …</p><p>Webpages on HTTPS had positive correlation with higher rankings. Backlinks are important <a href='http://harangey.sdbx.jp/index39.html'>for</a> Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. <h2>Headings and plugins</h2>Content quality is what will really change your ranking. In the past, <a href='https://sansara2.neocities.org/index24.html'>some</a> people Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of the website link to that page with that keyword. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. <h2>The truth about nofollow links</h2>Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. As a rule, <a href='http://www.geocities.jp/basic0908/ace/index1.html'>the</a> best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Winning
today is more and more about identifying a great niche and then ruthlessly
pursuing a dominance in that niche. <h2>The hidden agenda behind analysis</h2>Using different tags and elements on your page will help search engines understand which parts of the content are
connected to each other, and which are separate. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content." <h2>Grooving to the Search Engine's tunes!</h2>Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device. Because people have <a href='http://seoadvice.wikidot.com/blog:64'>shorter</a> attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. </p>Choose a more relevant snippet of copy directly from your web page2018-03-10T12:10:00+01:002018-03-10T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-10:/Choose-a-more-relevant-snippet-of-copy-directly-from-your-web-page-1520640601.html<p>Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …</p><p>Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. The key to <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/03/180213'>a</a> successful list post is no more complicated than including a large number of quality items. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. One of the most common misconceptions is that blogging on your own site is going to help your SEO. <h2>What Makes SEO Careers Recession-Proof?</h2>What factors do you need to bear in mind? Does keyword usage still apply? Another factor in <a href='http://seotip.seesaa.net/article/456730385.html'>determining</a> the Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. <h2>Create backlinks with your location as anchor text</h2>Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Social signals aren’t <a href='http://saveourschools.co.uk/Publish-The-Usual-Static-Pages-1517537882.html'>an</a> important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Never sell yourself short and never assume anyone knows your business better than you. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. <h2>SEO has truly come into its own as a marketing channel</h2> The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google is constantly evolving to better understand the context and intent of user behaviour." <h2>Choose a more relevant snippet of copy directly from your web page</h2>There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. Instead of writing <a href='http://searchmarketing.strikingly.com/blog/is-your-website-too-dynamic-for-seo'>on-page</a> copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. </p>List all of the keywords and keyphrases you find on your competitors’ sites2018-03-09T12:10:00+01:002018-03-09T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-09:/List-all-of-the-keywords-and-keyphrases-you-find-on-your-competitors-sites-1520554201.html<p>Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Search engines won't <a href='http://seoadvice.wikidot.com/blog:77'>notice</a> changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. ou know SEO is a vital element of every decent marketing …</p><p>Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Search engines won't <a href='http://seoadvice.wikidot.com/blog:77'>notice</a> changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. The numbers make one thing clear: organic search is a worthwhile investment. <h2>Technical aspects of creating site content</h2>When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. The overall objective <a href='http://basic0908.mihanblog.com/post/52'>of</a> SEO Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! is to optimise a website for search engines like Google, Bing and Yahoo. Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. <h2>You need a clear strategy on your most profitable keywords</h2>Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Keyword research must <a href='http://seoguide4u.angelfire.com/content.html'>be</a> updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Great content must start with specific intent (particularly, a very interesting topic). Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. <h2>Add analytics tracking to your site</h2>SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. " <h2>List all of the keywords and keyphrases you find on your competitors’
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There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. <h2>Will having a mobile-friendly website give me better rankings?</h2>The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
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are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. Paid links are like paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. </p>Search for your niche keywords on Yahoo2018-03-05T12:10:00+01:002018-03-05T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-05:/Search-for-your-niche-keywords-on-Yahoo-1520208601.html<p>It helps the search engines quickly determine what the page is about. With Google's mobile-first <a href='http://newmedianow.co.uk/Recover-your-dead-backlinks-1518574321.html'>index,</a> mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Be careful in monitoring your comments and …</p><p>It helps the search engines quickly determine what the page is about. With Google's mobile-first <a href='http://newmedianow.co.uk/Recover-your-dead-backlinks-1518574321.html'>index,</a> mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! <h2>Review page content </h2>Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” You need to <a href='http://peargreen.byethost15.com/index39.html'>produce</a> quality Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). <h2>What Do I Need to Do In Order to Optimize My Site for Bing?</h2>To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. The search engines <a href='http://ww2.kesagiri.net/'>may</a> not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. <h2>An interesting and useful copy is no longer enough
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internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. <h2>Analysing the raw data on campaign performance helps you determine which tactics are working</h2>The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. The glitz, the <a href='http://ww2.hide-yoshi.net/How-do-You-Know-Your-Website-Has-Been-Attacked--1519760025.html'>glam,</a> the Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. <h2>Create appropriate content with the right kind of keywords which are searched for</h2>An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. You need to <a href='http://wiki.c-brentano-grundschule.de/index.php?title=Benutzer:SEO_Advice'>see</a> things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. A 301 redirect is a permanent redirect from one URL to another. Whether you’re
switching domain names, restructuring your URLs (more on that in the next section),
or consolidating content as part of your website redesign, setting up 301 redirects is
crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new
URLs. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. <h2>Strong relationships = Long-term SEO benefits</h2>Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google." <h2>Use the topic cluster model</h2>Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. The best links <a href='http://barbara.hariko.com/seo-basics/index10.html'>to</a> your website are the ones coming from real websites, with good content and lots of social media shares. To be a part of the party, make sure your business website uses structured data markup. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… </p>Are you an Internet marketing expert?2018-03-02T12:10:00+01:002018-03-02T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-02:/Are-you-an-Internet-marketing-expert--1519949401.html<p>The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Ranking potential is <a href='http://whambam.sdbx.jp/index27.html'>an</a> assessment of where you can realistically hope to …</p><p>The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Ranking potential is <a href='http://whambam.sdbx.jp/index27.html'>an</a> assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Successful SEO requires a thorough understanding of the business itself. <h2>Proper HTML and CSS Validation</h2>Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? Links need to <a href='http://evanesque.sdbx.jp/index18.html'>actually</a> be Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. <h2>What Are Backlinks, and Why Are They Important For Search Engine Rankings?</h2>Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. Each year more <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801110000/'>than</a> 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. Post regularly and build the trust of your users with content marketing. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. <h2>The navigation should be separated from the main content of your website</h2>Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Backlinks are hyperlinks that point back to your website." <h2>Are you an Internet marketing expert? </h2>You shouldn’t wait passively for people to finally decide to link to you. For brands that <a href='http://harvey.sdbx.jp/index13.html'>can’t</a> afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. </p>Links are a very important factor in the ranking algorithms of Google and other search engines2018-03-01T12:10:00+01:002018-03-01T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-03-01:/Links-are-a-very-important-factor-in-the-ranking-algorithms-of-Google-and-other-search-engines-1519863001.html<p>Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Another factor to <a href='http://prometheus.ikaduchi.com/No-follow-all-backlinks-1518029049.html'>take</a> note is that …</p><p>Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Another factor to <a href='http://prometheus.ikaduchi.com/No-follow-all-backlinks-1518029049.html'>take</a> note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. <h2>Advanced detection of Google duplicate content</h2>Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Timely topics are <a href='http://bigolo.sdbx.jp/index38.html'>seasonal</a> (like Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. <h2>Improve site speed</h2>Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Search drives the <a href='https://seotips4pros.neocities.org/index30.html'>web</a> -- roughly two-thirds of website visitors originate from organic search. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. <h2>Can Google Assistant & voice search really help those who need it the most?</h2>Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about." <h2>Links are a very important factor in the ranking algorithms of Google and other search engines</h2>Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. The correct order <a href='http://brasta.myartsonline.com/Make-sure-your-website-is-indexed-in-Baidu-1519345561.html'>of</a> keywords will generally rank better as compared to the same keyword phrase in a different order. First, stop assuming SEO is dead because the rules changed. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. </p>Build promotion into your content2018-02-28T12:10:00+01:002018-02-28T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-02-28:/Build-promotion-into-your-content-1519776601.html<p>Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …</p><p>Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. The search engine <a href='http://topseoblog.blogsky.com/1396/11/02/post-78/%E2%80%9CMonetisation-first%E2%80%9D-approach'>crawler</a> analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. <h2>Layout and formatting</h2>In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. Don't limit your <a href='http://apple335.doorblog.jp/archives/6392402.html'>ideas;</a> brainstorm Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. <h2>First of all, check your web site for thin-content pages</h2>The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Readability has never <a href='http://ftp2.blog.shinobi.jp/algorithms/structure%20of%20headings%20for'>been</a> more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher. <h2>Why Do Keyword Research?</h2>Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language." <h2>Build promotion into your content</h2>The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. If you take <a href='http://searchmarketing.beep.com/why-not-use-the-w3c-validator-2018-01-10.htm'>the</a> time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. </p>Where are you seeing the fastest movement in the SERP’s?2018-02-27T12:10:00+01:002018-02-27T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-02-27:/Where-are-you-seeing-the-fastest-movement-in-the-SERP-s--1519690201.html<p>If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. It should be <a href='http://seotip.seesaa.net/article/457078915.html'>clearly</a> understood that the …</p><p>If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. It should be <a href='http://seotip.seesaa.net/article/457078915.html'>clearly</a> understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. <h2>The bottom navigation bar is an anchor link bonanza</h2>The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. If search users <a href='http://seohull.strikingly.com/blog/every-seo-plan-is-custom-made'>commonly</a> misspell Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! a keyword, you should identify and use it. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. <h2>Auditing an Existing Site to Identify SEO Problems</h2>It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Google is pretty <a href='http://barbara.hariko.com/starting-out-seo/index26.html'>good</a> at understanding the general context of a site’s content. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. The world is always changing, and you have to keep up. If you do, the rewards can be great. <h2>Advanced on-site SEO principles</h2>SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more." <h2>Where are you seeing the fastest movement in the SERP’s?</h2>There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. One of the <a href='http://seotip.seesaa.net/article/456243081.html'>recommendations</a> I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the business, industry dynamics and budgetary considerations. Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. </p>Align your SEO copywriting efforts with the conversion funnel2018-02-26T12:10:00+01:002018-02-26T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-02-26:/Align-your-SEO-copywriting-efforts-with-the-conversion-funnel-1519603801.html<p>It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a …</p><p>It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. Write locally oriented <a href='http://harvey.sdbx.jp/index19.html'>content:</a> It’s one of the best things you can do to improve local rankings. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. You will never get enough traffic on your website. That’s the human nature. We always strive for more. <h2>Doorway site abuse</h2>You should monitor each backlink you create or earn and verify if it carries any SEO value. Title tags are <a href='http://cranberry.hatenablog.com/entry/2018/01/25/144920'>important</a> because Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! search engines use these tags to display the page in the results of a particular search. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? <h2>Find out which search terms are already bringing people to your site</h2>It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. SEO is the <a href='http://seotip.seesaa.net/article/456168414.html'>process</a> of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. <h2>Speed Up Slow loading pages</h2>A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts." <h2>Align your SEO copywriting efforts with the conversion funnel</h2>There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Satisfy your users’ <a href='https://www.dailystrength.org/journals/the-first-indication-should-be-analytics'>intent.</a> Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). </p>If your internal links look spammy and manipulative, search engines might penalize your site2018-02-25T12:10:00+01:002018-02-25T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-02-25:/If-your-internal-links-look-spammy-and-manipulative-search-engines-might-penalize-your-site-1519517401.html<p>Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. There are a <a href='http://barbara.hariko.com/next-stage/index8.html'>lot</a> of options to choose from to answer this question; but the …</p><p>Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. There are a <a href='http://barbara.hariko.com/next-stage/index8.html'>lot</a> of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? <h2>Find the questions that you’re going to answer</h2>If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. If you want <a href='http://seotip.seesaa.net/article/457005769.html'>to</a> optimize Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. <h2>Find ideas that Google identifies as semantically related</h2>The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. But here’s the <a href='http://www.kaaq.org/index.php?document_srl=2943267'>thing:</a> it takes time for search engines to discover (and index) new websites. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. <h2>Never back down from a challenge</h2>Now, this is an important issue to be addressed. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals." <h2>If your internal links look spammy and manipulative, search engines might penalize your site</h2>Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Despite previous assumptions, <a href='http://barbara.hariko.com/more-information/index16.html'>a</a> link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. </p>What promise do you make?2018-02-24T12:10:00+01:002018-02-24T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-02-24:/What-promise-do-you-make--1519431001.html<p>Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. A key step <a href='http://harangey.sdbx.jp/index38.html'>to</a> starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile …</p><p>Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. A key step <a href='http://harangey.sdbx.jp/index38.html'>to</a> starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. <h2>Is the featured snippet bubble bursting?</h2>Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. You need to <a href='https://www.canva.com/HullSEO'>come</a> up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. <h2>Local map results showing up may make your result less appealing</h2>It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel proud about using excessive linking strategies to gain positive outcomes in the form of a good ranking. There is still <a href='https://www.dailystrength.org/journals/find-sites-linking-to-more-than-one-competitor-1'>a</a> correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. <h2>Build a Linkable Asset</h2>Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience." <h2>What promise do you make?</h2>"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. Sites built around <a href='https://seotips4pros.neocities.org/index26.html'>user</a> interaction and sharing have made it easier to match interested groups of
people up with relevant content. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) </p>Transcribe Your Video Content for SEO Benefits2018-02-23T12:10:00+01:002018-02-23T12:10:00+01:00Tony Posttag:tony.buzama.com,2018-02-23:/Transcribe-Your-Video-Content-for-SEO-Benefits-1519344601.html<p>Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not …</p><p>Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. The more you <a href='http://nerdgaming.net/index.php?title=SEOZine'>focus</a> on Google and doing the right thing for website visitors,
the more you’ll win at SEO. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It essentially means you can go a bit more SEO-heavy on your Google search results headline, while retaining a more user-friendly one on your actual webpage. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. <h2>Siphon a small percentage of the production searches to the new search engine</h2>Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. There is no <a href='http://basic0908.mihanblog.com/post/21'>minimum</a> amount of words or text to rank in Google. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. <h2>The best way to escape Google’s Pelican penalty</h2>Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. SEO is not <a href='https://seotipsandtricks.neocities.org/index30.html'>the</a> techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. <h2>Search Engines- Helping us since ages!</h2>It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Your Title Tags are far-and-away the most important places to put your keywords." <h2>Transcribe Your Video Content for SEO Benefits</h2>Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Numerous studies have <a href='http://sandybox.sdbx.jp/index21.html'>documented</a> that page one rankings are often in the 2,000+ word length and higher. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. </p>Over-optimization Exists2018-02-22T03:55:00+01:002018-02-22T03:55:00+01:00Tony Posttag:tony.buzama.com,2018-02-22:/Over-optimization-Exists-1519314920.html<p>Paid ads are increasingly getting much more reach. Another one of <a href='http://cranberry.hatenablog.com/entry/2018/02/19/152902'>the</a> best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your …</p><p>Paid ads are increasingly getting much more reach. Another one of <a href='http://cranberry.hatenablog.com/entry/2018/02/19/152902'>the</a> best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. <h2>Link building strategies</h2>If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Stuff every <a href='http://sansara.blog5.net/11210943/a-crackdown-on-low-quality-links'>blank</a> space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right? <h2>There are many things to consider if you want to get high rankings on Google and other search engines</h2>Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” I’m sure you <a href='http://steam.obunko.com/Links-make-the-web-go-round--1518316081.html'>don’t</a> need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. <h2>SEO and SEM will help YOU be the solution Google presents to its searchers</h2>Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Search engines don’t like familiar or generic content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: " SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content." <h2>Over-optimization Exists</h2>In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty. Be aware of <a href='https://modernvb.com/entry.php?9722-Identify-and-include-commonly-searched-words'>long-tail</a> keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? </p>Start with fundamental SEO tactics2018-02-22T03:54:00+01:002018-02-22T03:54:00+01:00Tony Posttag:tony.buzama.com,2018-02-22:/Start-with-fundamental-SEO-tactics-1519314860.html<p>A simple site map page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. Google Analytics …</p><p>A simple site map page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. Google Analytics is <a href='http://tapassess.co.uk/Google-is-trying-to-better-understand-the-semantic-meanings-of-words-by-looking-at-how-they-appear-in-knowledge-bases-on-the-web-1517540521.html'>a</a> very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. One of the first steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish. <h2>SEO is a fast-changing marketing activity</h2>SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. If you’re a <a href='http://seohull.strikingly.com/blog/google-identifies-ctr-and-user-experience-as-major-ranking-factors'>small</a> business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service. Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects. Many people still think that having a high volume of crawlable and indexable pages is <em>always</em> better. <h2>Effective Use Of Guest Blogging</h2>Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. Don’t try and <a href='https://searchmarketeer.jimdo.com/services/backlinks/'>stuff</a> keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. A Google research recently revealed that four out of five users trust search engines for local searches SEO success relies heavily on the keywords you choose to target. <h2>Create fresh content</h2>Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Links are integral for connecting each piece of content, ultimately leading to a potential sale." <h2>Start with fundamental SEO tactics</h2>A strong linking structure and other internal SEO best practices can provide that. URL parameters are <a href='http://searchmarketing.strikingly.com/blog/you-do-not-have-to-submit-a-disavow-file-if-you-do-not-have-a-manual-penalty'>special</a> codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. Make it easier for search engines to index your website. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. </p>Organic SEO these days requires a multi-level strategy2018-02-22T03:53:00+01:002018-02-22T03:53:00+01:00Tony Posttag:tony.buzama.com,2018-02-22:/Organic-SEO-these-days-requires-a-multi-level-strategy-1519314800.html<p>Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …</p><p>Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages. Search engines are <a href='http://gaz.cu.ma/seostrategy/index23.html'>invested</a> in providing users a great mobile experience. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. <h2>Carrying out competitor research is crucial to any SEO campaign</h2>In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. Google alone uses <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801290001/'>over</a> 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. <h2>Enter the hornets’ nest – exploring the wild Google algorithm updates and volatility</h2>If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Even if your <a href='http://ww2.zatunen.com/Some-websites-are-not-as-good-as-they-seem-to-be-1519009081.html'>site</a> hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page <h2>Site Architecture for Dummies</h2>Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The number and quality of links pointing to your site will largely determine in what position your site ranks. " <h2>Organic SEO these days requires a multi-level strategy</h2>After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… As you spend <a href='http://seoadvice.sdbx.jp/thoughts/index32.html'>time</a> identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. </p>To do SEO the right way, it takes time to test and learn all the various techniques involved in getting a website ranking.2018-02-22T03:43:00+01:002018-02-22T03:43:00+01:00Tony Posttag:tony.buzama.com,2018-02-22:/To-do-SEO-the-right-way-it-takes-time-to-test-and-learn-all-the-various-techniques-involved-in-getting-a-website-ranking--1519314198.html<p>Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying …</p><p>Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. You may not <a href='https://www.google.com.ai/url?q=https://gazhall.com'>be</a> familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? <h2>Learn how to unlock the highest conversion revenue from each of your website visitors!</h2>Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Keyword research is <a href='http://anders32.postbit.com/consider-your-url-structure.html'>one</a> of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive traffic to your site. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. <h2>Using page speed in mobile search ranking</h2>The small business SEO market is very competitive and you are going to need loads of patients if you want your business to succeed online. Then you need <a href='http://barbara.hariko.com/beginners-seo/index14.html'>think</a> about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant, and useful search experience. The page title is one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. <h2>Write Powerful & Captivating Headlines</h2>Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees." <h2>To do SEO the right way, it takes time to test and learn all the various techniques involved in getting a website ranking.</h2>There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Building up a <a href='http://sansara.affiliatblogger.com/10995769/leverage-the-work-your-competitors-have-already-done-in-link-building'>bank</a> of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. </p>What worked a few years ago is now irrelevant.2018-02-22T02:22:00+01:002018-02-22T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-22:/What-worked-a-few-years-ago-is-now-irrelevant--1519266121.html<p>Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Right now, using <a href='https://issuu.com/gazhall6'>structured</a> data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll …</p><p>Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Right now, using <a href='https://issuu.com/gazhall6'>structured</a> data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. <h2>Study your competitors’ linking profile</h2>Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Successive Google algorithm <a href='http://leadlantern.byethost14.com/index27.html'>updates</a> have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. <h2>Free SEO and paid SEM complement each other brilliantly</h2>With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher. If you’ve written <a href='https://medium.com/@gazhall/go-for-relevance-not-quality-5cdc16620524'>your</a> content so that Google can understand it, you’re already doing a great job. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. <h2>Search engines don't punish, penalize or otherwise nuke into oblivion sites that have Flash on them</h2>At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. The journey to better ranking must always start with understanding about your current standing on search engines. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "It often helps to increase the length of the content of your web pages." <h2>What worked a few years ago is now irrelevant.</h2>SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. While building a <a href='http://samely.3rin.net/backlinks/get%20high%20quality%20backlinks'>better</a> search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. </p>The more content you produce, the more organic traffic and inbound links you will receive2018-02-21T02:22:00+01:002018-02-21T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-21:/The-more-content-you-produce-the-more-organic-traffic-and-inbound-links-you-will-receive-1519179721.html<p>The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Many business owners <a href='http://barbarella.sdbx.jp/index17.html'>create</a> a website and find that they are receiving international inquiries about their services, or receiving orders from other countries …</p><p>The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Many business owners <a href='http://barbarella.sdbx.jp/index17.html'>create</a> a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. <h2>Identify which keywords people are using to find your blog content</h2>Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. SEO has matured. <a href='http://ww2.karakasa.com/Use-Social-Bookmarking-To-Boost-Page-Rank-1518664321.html'>It</a> is a serious business, and most brands invest a lot of time and effort into it. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. <h2>Define your goal</h2>Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Rich snippets are <a href='http://sanrasa.onlinewebshop.net/lessons/index21.html'>designed</a> to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. <h2>Google prefers HTTPS sites - Are your site security settings correct?</h2>Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "When done well, content marketing can contribute to boosting a site’s position in search rankings." <h2>The more content you produce, the more organic traffic and inbound links you will receive</h2>While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Everyone is familiar <a href='http://www.mixerbookmarker.com/story.php?title=seo-hull-freelance-consultant-and-specialist-gaz-hall'>with</a> the expression “content is king.” Without rich content, you will
find it difficult to achieve good rankings with specific keywords and to direct traffic to your
website. The anchor text you use for a link should provide at least a basic idea of what the page linked to is
about. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. </p>Google ranking algorithm same for top ten results as top hundred results2018-02-20T02:22:00+01:002018-02-20T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-20:/Google-ranking-algorithm-same-for-top-ten-results-as-top-hundred-results-1519093321.html<p>Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Use facts, figures <a href='http://ww2.kesagiri.net/Do-Forum-Posting-To-Increase-Brand-Awareness-1517713022.html'>and</a> dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There’s no denying …</p><p>Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Use facts, figures <a href='http://ww2.kesagiri.net/Do-Forum-Posting-To-Increase-Brand-Awareness-1517713022.html'>and</a> dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. <h2>It doesn’t always guarantee high click-through-rates</h2>There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Google
itself recommends <a href='http://seoadvice.sdbx.jp/starter/index20.html'>that</a> large numbers of
links are only generated by unique content
with added value for users. In the eyes of the
search engine, links are automatically set to
great content. They should not be created
artificially. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. <h2>implementing Schema is an important step in the online marketing process</h2>When selecting keywords, you should also keep the purpose
of your website in mind. Opt for transactional keywords if
the main intention is sales, or informational keywords if your
website aims to provide readers with important information. As recommendations from <a href='http://seotip.seesaa.net/article/456730385.html'>peers</a> become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start thinking of your
company or organization’s fans as extensions of your inbound marketing
team. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. <h2>Quick Wins</h2>You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space." <h2>Google ranking algorithm same for top ten results as top hundred results</h2>You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. Mobile SEO is <a href='http://intersol.co.uk/Backlinks-backlinks-backlinks--1517191801.html'>the</a> process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. </p>Each page of your site is already bringing in traffic from various forms of numerous keyword phrases2018-02-19T12:16:00+01:002018-02-19T12:16:00+01:00Tony Posttag:tony.buzama.com,2018-02-19:/Each-page-of-your-site-is-already-bringing-in-traffic-from-various-forms-of-numerous-keyword-phrases-1519042574.html<p>The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. SEO is about <a href='http://seotips.zohosites.eu/search-specialism.html'>providing</a> value, not tricking search engines into ranking you higher. Google has made speed another factor that …</p><p>The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. SEO is about <a href='http://seotips.zohosites.eu/search-specialism.html'>providing</a> value, not tricking search engines into ranking you higher. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. <h2>Use standard HTML markup as much as possible</h2>Everyone is familiar with the expression “content is king.” Without rich content, you will
find it difficult to achieve good rankings with specific keywords and to direct traffic to your
website. Great images compliment <a href='http://topseoblog.blogsky.com/1396/11/30/post-144/Good-Content-Will-Still-Need-Optimised'>great</a> website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. <h2>Your primary focus should be on what matters to your audience</h2> Blogging is a great way to stay up to date while
easily generating new, relevant content. Blogging
regularly (ideally once a week at a minimum) can have
significant implications for search engine optimization,
since each new blog entry represents a new web page. Nothing is worse <a href='https://seocrazy.joomla.com/69-keep-urls-short-and-sweet'>than</a> arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. Search engines simply want to deliver the most relevant results to their users based on search queries. <h2>Web 2.0 indexing is great for backlinks</h2> Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does." <h2>Each page of your site is already bringing in traffic from various forms of numerous keyword phrases</h2>A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Picking the right <a href='http://cranberry.hatenablog.com/entry/2018/01/19/152419'>keywords</a> to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. </p>It takes time and practice to create a catchy title2018-02-19T12:16:00+01:002018-02-19T12:16:00+01:00Tony Posttag:tony.buzama.com,2018-02-19:/It-takes-time-and-practice-to-create-a-catchy-title-1519042564.html<p>According to Google, natural links leading back to your site are definitely something to strive for. If a given <a href='https://www.kiwibox.com/basic0908/blog/entry/142849661/google-wants-to-see-that-people-are-spending-time-on-your/?pPage=0'>site</a> targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search …</p><p>According to Google, natural links leading back to your site are definitely something to strive for. If a given <a href='https://www.kiwibox.com/basic0908/blog/entry/142849661/google-wants-to-see-that-people-are-spending-time-on-your/?pPage=0'>site</a> targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. Make it easy for users to distinguish between regular text and the anchor text of your links. Your
content becomes less useful if users miss the links or accidentally click them. <h2>Free SEO might not involve spending money but it isn't the cheaper alternative</h2>Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Producing content that <a href='http://samely.3rin.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/think%20about%20long%20tail%20keywords'>ranks</a> well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. <h2>Focus on doing the right thing and helping Google do its job</h2>Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. Anchor text can <a href='http://barbara.hariko.com/facilitate-seo/index26.html'>take</a> a number of different forms from keyword related anchors, to branded anchors, to normal URLs. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. <h2>Understanding the rationale behind competitor analysis</h2>When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. The best links to your website are the ones coming from real websites, with good content and lots of social media shares. How do your competitors rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one." <h2>It takes time and practice to create a catchy title</h2>Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. You should also <a href='https://hullseo44.blogspot.co.uk/2017/12/where-you-can-find-great-links.html'>focus</a> on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. </p>Your primary focus should be on what matters to your audience2018-02-19T12:16:00+01:002018-02-19T12:16:00+01:00Tony Posttag:tony.buzama.com,2018-02-19:/Your-primary-focus-should-be-on-what-matters-to-your-audience-1519042572.html<p>Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …</p><p>Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Google plus is <a href='http://sanrasa.onlinewebshop.net/advisory/index9.html'>still</a> pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. <h2>Choose about 15–25 topic tags that you think are important to your blog</h2>To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Don’t use hidden <a href='https://profiles.wordpress.org/gazhall101'>text</a> or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. <h2>Non-indexable filter pages</h2>Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. Most SEO’s (and <a href='http://gaz.cu.ma/marketingtips/index17.html'>dare</a> i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. <h2>Implement responsive design</h2>Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per Click, the search engine's primary source of income." <h2>Your primary focus should be on what matters to your audience</h2>When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. Google, the top <a href='http://seogen.webgarden.cz/rubriky/seo-design'>search</a> engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. </p>Are you interlinking properly?2018-02-19T02:22:00+01:002018-02-19T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-19:/Are-you-interlinking-properly--1519006921.html<p>It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Try to get <a href='http://apple335.doorblog.jp/archives/6286454.html'>backlinks</a> to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc …</p><p>It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Try to get <a href='http://apple335.doorblog.jp/archives/6286454.html'>backlinks</a> to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. <h2>How to make writing SEO-friendly copy almost kind of tolerable</h2>It has long been understood that Google’s ranking algorithm is complex (by design). Not too many <a href='http://searchmarketing.strikingly.com/blog/overusing-tags-can-actually-be-harmful'>years</a> ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. <h2>Develop your follow-up approach</h2>High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Keywords are still <a href='http://gaz.cu.ma/marketingtips/index39.html'>a</a> factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user. <h2>Make a prospects list yourself</h2>Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog." <h2>Are you interlinking properly?</h2>If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Don’t try and <a href='https://modernvb.com/entry.php?9722-Identify-and-include-commonly-searched-words'>stuff</a> keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. </p>Ensure that your website is listed in all relevant local directories2018-02-18T02:22:00+01:002018-02-18T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-18:/Ensure-that-your-website-is-listed-in-all-relevant-local-directories-1518920521.html<p>Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. With …</p><p>Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. With the many <a href='http://barbara.hariko.com/facilitate-seo/index32.html'>different</a> resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that quality and consistency are crucial. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. <h2>Drop in a relevant link or two</h2>If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Does the content <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801230002/'>add</a> an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. <h2>Optimize images with your key term</h2>Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Once you have <a href='http://harangey.sdbx.jp/index29.html'>someone</a> click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. <h2>Build links for your business, for your customers, make them relevant and associate them with great content</h2>Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Over the last several years, Google has made huge strides in driving better UX (user experience). According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through." <h2>Ensure that your website is listed in all relevant local directories</h2>Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. Providing the best <a href='https://ccswrm.kku.ac.th/wiki/index.php/User:SEO_Advice'>content</a> related to that topic makes you deserving of the top spot in the search engines. Stick to these good practices and you’ll be on your way to free traffic. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. </p>Links make the web go round.2018-02-17T02:22:00+01:002018-02-17T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-17:/Links-make-the-web-go-round--1518834121.html<p>Google is getting better and better at recognizing content that truly is useful to people. Search Engine Optimization <a href='http://www.purevolume.com/listeners/GHall'>(SEO)</a> is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on …</p><p>Google is getting better and better at recognizing content that truly is useful to people. Search Engine Optimization <a href='http://www.purevolume.com/listeners/GHall'>(SEO)</a> is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. <h2>Submit your website to authority sites in your category</h2>Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Links don't matter <a href='http://profilebusiness.co.uk/Backlink-Ranking-Factors-1517882521.html'>that</a> much for ranking in the Featured Snippet when you already rank on page one of Google. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Higher rankings in the first few results are critical to visibility. <h2>More people use the search engine on their mobile phones than on desktop</h2>Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. It does not <a href='http://harangey.sdbx.jp/index4.html'>matter</a> if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. <h2>Most Common On-Site SEO Mistakes</h2>Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation." <h2>Links make the web go round.</h2>Google may penalize specific tactics, but they will never penalize quality. Infographics are candies <a href='https://seocrazy.joomla.com/74-has-google-indexed-you-already'>for</a> our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). </p>Don't use exclamation marks, except in rare really exciting moments2018-02-16T02:22:00+01:002018-02-16T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-16:/Don-t-use-exclamation-marks-except-in-rare-really-exciting-moments-1518747721.html<p>Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. Rest assured that <a href='http://searchmarketing.strikingly.com/blog/make-sure-your-business-categories-are-accurate-in-directories'>real</a> SEO has nothing to …</p><p>Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. Rest assured that <a href='http://searchmarketing.strikingly.com/blog/make-sure-your-business-categories-are-accurate-in-directories'>real</a> SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. <h2>Filter your keywords to those that have only a few visitors</h2>If you create high-quality pieces of informative content on your website page-to-page, you will rank. Find a bad <a href='http://bml.ym.edu.tw/tfeid/userinfo.php?uid=505514'>hosting</a> provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. <h2>Have a go at optimizing your TF-IDF scores</h2>If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. It’s worth noting <a href='http://vanessa2.blog.fc2.com/blog-entry-25.html'>that</a> there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. <h2>Avoid buzzwords and technical jargon</h2>If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money." <h2>Don't use exclamation marks, except in rare really exciting moments</h2>Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Artificial intelligence can <a href='http://istoriya.soippo.edu.ua/index.php?title=SEO-Advice'>greatly</a> help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. </p>Keep your title tag under 55 characters2018-02-15T02:22:00+01:002018-02-15T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-15:/Keep-your-title-tag-under-55-characters-1518661322.html<p>Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. People spend very <a href='http://indozine.com/Use-Alt-Tags-Intelligently-To-Optimize-Images-1518573961.html'>little</a> time engaging with content. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key …</p><p>Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. People spend very <a href='http://indozine.com/Use-Alt-Tags-Intelligently-To-Optimize-Images-1518573961.html'>little</a> time engaging with content. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. <h2>You should care about meta descriptions </h2>Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. If you are <a href='http://basic0908.mihanblog.com/post/61'>focused</a> on a local market, it is also important to get connected with local businesses and organizations. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. <h2>To cut through the noise you need to do something exceptional</h2>Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” There has been <a href='http://basic0908.mihanblog.com/post/76'>much</a> talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. <h2>Your authorship byline will get you noticed</h2>You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site." <h2>Keep your title tag under 55 characters</h2>The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. SEO and user <a href='http://peters.sdbx.jp/index8.html'>experience</a> (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. </p>Avoid Downtime By Choosing Reliable Host2018-02-14T02:22:00+01:002018-02-14T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-14:/Avoid-Downtime-By-Choosing-Reliable-Host-1518574921.html<p>Develop SEO-enabled content from creation that is ready to deliver across all devices. A common tactic <a href='http://barbara.hariko.com/starting_out/index11.html'>is</a> creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. To optimize your search engine results …</p><p>Develop SEO-enabled content from creation that is ready to deliver across all devices. A common tactic <a href='http://barbara.hariko.com/starting_out/index11.html'>is</a> creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. <h2>SEO stands for Search Engine Optimization</h2>Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Appropriate use of <a href='http://barbarella.sdbx.jp/index7.html'>headers</a> are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. <h2>Target your website to your audience</h2>CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers. Creating incredible content <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/1366042/Default.aspx'>that</a> people will want to share is still the best way to earn links. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. <h2>Determine what type of traffic loss you're dealing with</h2>Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website." <h2>Avoid Downtime By Choosing Reliable Host</h2>Many people still think that having a high volume of crawlable and indexable pages is <em>always</em> better. For larger websites, <a href='http://seoadvice.sdbx.jp/advice/index5.html'>especially</a> those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. </p>What's the difference between SEO and paid Google ads?2018-02-14T02:21:00+01:002018-02-14T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-14:/What-s-the-difference-between-SEO-and-paid-Google-ads--1518574861.html<p>Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Search engines audiences <a href='http://peters.sdbx.jp/index24.html'>are</a> “in demand” mode and already tell you what they are looking for. This makes them a …</p><p>Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Search engines audiences <a href='http://peters.sdbx.jp/index24.html'>are</a> “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer. <h2>Each and every page of your site is a gateway to the rest of the site</h2>White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. The better <a href='http://www.keyword-suggest-tool.com/search/gazhall.com/'>people</a> with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. <h2>The best way to escape Google’s Penguin penalty</h2>Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. Many small business <a href='http://profilebusiness.co.uk/What-is-that-page-s-PA-page-authority--1518400861.html'>owners</a> balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. <h2>The title tag is a visitor's first exposure to your site</h2>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial!" <h2>What's the difference between SEO and paid Google ads?</h2>Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Many website owners <a href='https://www.wikihow.com/User:Seohull'>neglect</a> to spend the time analyzing how their page structure actually looks and works for the visitor. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. </p>To do SEO the right way, it takes time to test and learn all the various techniques involved in getting a website ranking.2018-02-14T02:20:00+01:002018-02-14T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-14:/To-do-SEO-the-right-way-it-takes-time-to-test-and-learn-all-the-various-techniques-involved-in-getting-a-website-ranking--1518574801.html<p>Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Many details are <a href='https://ameblo.jp/basic0908/entry-12347624662.html'>involved</a> in good SEO, from the words on each page, the words used in …</p><p>Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Many details are <a href='https://ameblo.jp/basic0908/entry-12347624662.html'>involved</a> in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. <h2>Keyword clustering examples</h2>Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. There are many <a href='http://seoadvice.medianewsonline.com/index25.html'>different</a> ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. <h2>Write two high-quality blog posts of more than 1,000 words each week</h2> Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. Anchor text gives <a href='http://barbara.hariko.com/facilitate-seo/index8.html'>search</a> engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. <h2>Are you an Internet marketing expert? </h2>Google Analytics allows you to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "SEO is technical, complicated, time-consuming and potentially dangerous." <h2>To do SEO the right way, it takes time to test and learn all the various techniques involved in getting a website ranking.</h2>Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. The freelance world <a href='https://searchmarketeer.jimdo.com/services/marketing/'>might</a> disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. </p>Do users like my content?2018-02-13T02:22:00+01:002018-02-13T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-13:/Do-users-like-my-content--1518488521.html<p>Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Information Architecture allows <a href='http://barbara.hariko.com/starting-out-seo/index4.html'>people</a> and search engines to better understand the content structure on a site. Buying backlinks can and does work …</p><p>Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Information Architecture allows <a href='http://barbara.hariko.com/starting-out-seo/index4.html'>people</a> and search engines to better understand the content structure on a site. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. You will never get enough traffic on your website. That’s the human nature. We always strive for more. <h2>Have you thought about optimizing your TF-IDF scores?</h2>Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Provide high-quality content <a href='http://searchmarketing.strikingly.com/blog/a-backlink-is-a-link-to-your-site-from-another-site'>on</a> your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. <h2>Businesses rely on their websites so it’s vital to get SEO right</h2>How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 If you once <a href='https://sites.google.com/view/seo-hull/seo-content'>had</a> a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. A Google study showed that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the local search. The online visit is a basis for
more customers and more sales. <h2>Today’s consumers want it all</h2>Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "SEO is connected to strong sales funnels and often shows a high return on investment (ROI)." <h2>Do users like my content?</h2>If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. A focus on <a href='http://seoadvice.sdbx.jp/tips/index4.html'>the</a> formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. </p>Ensure your images are SEO-optimised2018-02-13T02:21:00+01:002018-02-13T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-13:/Ensure-your-images-are-SEO-optimised-1518488461.html<p>Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. One of the <a href='http://seotrainingtips.byethost13.com/index5.html'>best</a> ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with …</p><p>Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. One of the <a href='http://seotrainingtips.byethost13.com/index5.html'>best</a> ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). <h2>Google heavily favors mobile-friendly websites</h2>Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Facebook and Twitter <a href='http://vanessa2.blog.fc2.com/blog-entry-5.html'>are</a> two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. <h2>Mobile optimization</h2>Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Both Search Console <a href='http://leadlantern.byethost14.com/index23.html'>and</a> Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. <h2>Start by creating true 10x content</h2>Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want." <h2>Ensure your images are SEO-optimised</h2>Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. A good page <a href='https://ameblo.jp/basic0908/entry-12346003829.html'>titles</a> is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. </p>Failing To Optimize Keywords2018-02-13T02:20:00+01:002018-02-13T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-13:/Failing-To-Optimize-Keywords-1518488401.html<p>You can have spammy links from the past. 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If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. <h2>It’s time to revolutionize our approach to link building</h2>There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. The backlinks you <a href='http://leadlantern.byethost14.com/index15.html'>want</a> pointing to your site are natural, authentic, industry-related and authoritative. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. <h2>Broken Inbound Link Building Techniques</h2>When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. If you once <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801300000/'>had</a> a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. <h2>Check also Wikipedia's dead links</h2>People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. A Google research recently revealed that four out of five users trust search engines for local searches Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other." <h2>Failing To Optimize Keywords</h2>Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. In simple words, <a href='http://ftp2.blog.shinobi.jp/seo/do%20homework%20on%20your%20mobile'>International</a> SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. </p>What is the number of domains that link to your target page?2018-02-12T02:22:00+01:002018-02-12T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-12:/What-is-the-number-of-domains-that-link-to-your-target-page--1518402121.html<p>Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. As you begin <a href='https://seohullblog.wordpress.com/2017/12/31/age-of-the-domain-name-is-it-important-for-seo/'>using</a> proven SEO strategies, you will learn how to tweak your website to make big changes in your page …</p><p>Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. As you begin <a href='https://seohullblog.wordpress.com/2017/12/31/age-of-the-domain-name-is-it-important-for-seo/'>using</a> proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. <h2>Think of ways to stand out from the crowd</h2>People spend very little time engaging with content. A search page <a href='http://jimmy.cos-live.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/mobile%20friendliness'>provides</a> you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. <h2>Make that list bigger!</h2>Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Strategically written website <a href='http://stenna.sdbx.jp/index11.html'>copy</a> includes well-thought-out internal links and calls to action. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. <h2>Help readers make the connection between their search term and the result</h2>If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Prioritize keywords and phrases, plurals, singulars and misspellings." <h2>What is the number of domains that link to your target page?</h2>There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. The proliferation of <a href='http://topseoblog.blogsky.com/1396/11/17/post-111/Not-All-Links-are-Created-Equal'>smartphones</a> and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Exact match Domains (EMD) Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. </p>Create a roadmap for linking between your own articles2018-02-12T02:21:00+01:002018-02-12T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-12:/Create-a-roadmap-for-linking-between-your-own-articles-1518402061.html<p>The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. The search engines <a href='http://blog.goo.ne.jp/basic0908/e/0fe771b40c5105a7164326affae5a914'>are</a> always trying to improve the quality of their results and because of this, the ranking …</p><p>The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. The search engines <a href='http://blog.goo.ne.jp/basic0908/e/0fe771b40c5105a7164326affae5a914'>are</a> always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. <h2>Grant crawlers permission to index the content on pages</h2>If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. SEO is very <a href='http://cranberry.hatenablog.com/entry/2017/12/30/043000'>simple,</a> and unless you’re a very large company it’s probably not worth hiring somebody else to do. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. <h2>Add valuable insight</h2>Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Long-format articles in <a href='http://seotip.seesaa.net/article/456143040.html'>excess</a> of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. <h2>What factors affect a search?</h2>Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?" <h2>Create a roadmap for linking between your own articles</h2>Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Choosing a perfect <a href='http://basic0908.spruz.com/pt/Which-version-is-more-relevant.12-31-2017/blog.htm'>focus</a> keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. </p>Duplicate Anchor Text and Links from Article Directories/Low Quality Sites2018-02-12T02:20:00+01:002018-02-12T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-12:/Duplicate-Anchor-Text-and-Links-from-Article-Directories-Low-Quality-Sites-1518402001.html<p>You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Users searching for <a href='http://barbara.hariko.com/facilitate-seo/index15.html'>your</a> site on Google might not necessarily want to land on your homepage. Internal links can help you prove your authority in a particular field by creating a …</p><p>You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Users searching for <a href='http://barbara.hariko.com/facilitate-seo/index15.html'>your</a> site on Google might not necessarily want to land on your homepage. Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. <h2>Free SEO might not involve spending money but it isn't the cheaper alternative</h2>If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? Are you worried <a href='http://cranberry.hatenablog.com/entry/2018/02/11/153043'>that</a> your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. <h2>How to Write Post Blog Posts That Rank Well</h2>eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Once you’ve identified <a href='http://stenna.sdbx.jp/index2.html'>opportunities</a> you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. <h2>Link reclamation</h2>As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. " <h2>Duplicate Anchor Text and Links from Article Directories/Low Quality Sites</h2>Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. Analytics tools such <a href='https://www.dailystrength.org/journals/start-with-seed-keywords-for-seo'>as</a> Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. </p>How to Write Post Blog Posts That Rank Well2018-02-11T02:22:00+01:002018-02-11T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-11:/How-to-Write-Post-Blog-Posts-That-Rank-Well-1518315721.html<p>Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Opening paragraphs shouldn’t <a href='http://seoadvice.sdbx.jp/ideas/index23.html'>be</a> longer than one or two sentences. Make sure the thing you’re writing about is mentioned …</p><p>Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Opening paragraphs shouldn’t <a href='http://seoadvice.sdbx.jp/ideas/index23.html'>be</a> longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. <h2>It’s time to revolutionize our approach to meta tags</h2>The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Search engines like <a href='http://newmedianow.co.uk/Removing-unnecessary-plugins-for-SEO-benefits-1517537521.html'>Google</a> can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. <h2>Each piece of copy has an individual purpose</h2>You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). People love to <a href='http://www.kaaq.org/index.php?document_srl=2967847'>browse</a> through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. <h2>Wrap Subheadings in H2 Tags</h2>There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts." <h2>How to Write Post Blog Posts That Rank Well</h2>Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. Clearly define your <a href='http://topseoblog.blogsky.com/1396/10/15/post-27/Get-contextual-links-to-your-site'>objectives</a> in advance so you can truly measure your ROI from any programs you implement. Headings give your web page structure and help search engines better determine what your page content is about. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. </p>New page creation2018-02-11T02:21:00+01:002018-02-11T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-11:/New-page-creation-1518315661.html<p>Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. SEO is an <a href='http://seoadvice.sdbx.jp/starter/index18.html'>ever</a> changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes …</p><p>Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. SEO is an <a href='http://seoadvice.sdbx.jp/starter/index18.html'>ever</a> changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. <h2>Keep your Anchor texts natural</h2>For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). Writing a good <a href='https://issuu.com/gazhall6/docs/offsite-seo'>title</a> tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. <h2>More value in your subheadings</h2>Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. External links are <a href='http://barbara.hariko.com/starting_out/index30.html'>links</a> from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. <h2>Search engine optimization tips</h2>The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle." <h2>New page creation</h2>If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Any link that <a href='http://altisidora.guhaw.com/content/google%20is%20looking%20at%20more'>you</a> create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! </p>Most sites do not need to worry about Penguin unless they have done some sketchy link building in the past2018-02-11T02:20:00+01:002018-02-11T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-11:/Most-sites-do-not-need-to-worry-about-Penguin-unless-they-have-done-some-sketchy-link-building-in-the-past-1518315602.html<p>Duplicative or unnecessary website content can also hold you back from your true ranking potential. Brands that <a href='https://seo4u.joomla.com/19-figure-out-your-audience-and-message'>rank</a> high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Browse your own site for a …</p><p>Duplicative or unnecessary website content can also hold you back from your true ranking potential. Brands that <a href='https://seo4u.joomla.com/19-figure-out-your-audience-and-message'>rank</a> high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. <h2>Add a Pin-It Button to Your Site</h2>Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. So what it <a href='http://barbara.hariko.com/seo-basics/index7.html'>does</a> it take to achieve a high ranking on Google? Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. <h2>Data Mining – Release the Scrapers</h2>ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. SEO tools are <a href='https://seocrazy.joomla.com/80-making-sense-of-all-this-keyword-data'>a</a> necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. <h2>Link internally if possible</h2>Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "“Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query." <h2>Most sites do not need to worry about Penguin unless they have done some sketchy link building in the past</h2>If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. Measuring the results <a href='http://cranberry.hatenablog.com/entry/2018/01/27/022820'>of</a> SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. When it comes to choosing keywords, it’s important that they are not too specific or too broad. </p>Internal Contextual Linking On Long Tail Keywords2018-02-10T02:22:00+01:002018-02-10T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-10:/Internal-Contextual-Linking-On-Long-Tail-Keywords-1518229321.html<p>If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. I am the <a href='http://greendoorseo.byethost5.com/index17.html'>last</a> one to tell a website owner that his …</p><p>If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. I am the <a href='http://greendoorseo.byethost5.com/index17.html'>last</a> one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. <h2>People use different wording to name the same thing </h2>A great and fast way to convey your goal is by using headlines and taglines. Digital marketing professionals <a href='http://newmedianow.co.uk/Authorship-may-be-the-future-of-search-1517969641.html'>understand</a> the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. <h2>Longer content gets more shares</h2>Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. The quality and <a href='https://seocrazy.joomla.com/11-optimize-your-content-around-a-topic'>quantity</a> of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. <h2>How do you consistently create engaging content that people will actually want to read?</h2>If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this." <h2>Internal Contextual Linking On Long Tail Keywords</h2>An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Using structured data, <a href='http://seoguide4u.angelfire.com/keywords.html'>you</a> can serve Google your address details in the most convenient way. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. </p>In Mobile Search, Top 10 Is Actually Top 32018-02-10T02:21:00+01:002018-02-10T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-10:/In-Mobile-Search-Top-10-Is-Actually-Top-3-1518229261.html<p>A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. There is little <a href='http://barbara.hariko.com/seo-basics/index30.html'>doubt</a> that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but …</p><p>A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. There is little <a href='http://barbara.hariko.com/seo-basics/index30.html'>doubt</a> that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. <h2>Keyword research helps you get into your customers’ heads</h2>Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Your website should <a href='http://seohull.buffalo.io/multiply-your-keyword-ideas'>be</a> thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. <h2>Its time to start focusing on improving your mobile experience</h2>Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Like most SEO <a href='http://zeus.zatunen.com/To-do-SEO-the-right-way-it-takes-time-to-test-and-learn-all-the-various-techniques-involved-in-getting-a-website-ranking--1517366221.html'>professionals,</a> nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. <h2>It's a great idea to get your keyword in the beginning of your title</h2>Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "SEO changes quickly. Information that was true six months ago, may not be true today." <h2>In Mobile Search, Top 10 Is Actually Top 3</h2>Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Just typing in <a href='http://seohull.strikingly.com/blog/every-seo-plan-is-custom-made'>an</a> incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. </p>Competitor Analysis and Opportunity Identification2018-02-10T02:20:00+01:002018-02-10T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-10:/Competitor-Analysis-and-Opportunity-Identification-1518229201.html<p>Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search …</p><p>Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. As recommendations from <a href='http://belzec.phorum.pl/memberlist.php?mode=viewprofile&u=4577'>peers</a> become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start thinking of your
company or organization’s fans as extensions of your inbound marketing
team. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. <h2>Use Google’s features and follow guidelines to avoid penalties</h2>Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. You can make <a href='http://barbara.hariko.com/next-stage/index21.html'>sure</a> you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. <h2>Identify your SEO keywords</h2>The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Successive Google algorithm <a href='http://seotrainingtips.byethost13.com/index10.html'>updates</a> have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Keyword research can be time-consuming, but rewarding when done properly. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. <h2>An interesting and useful copy is no longer enough
</h2>Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines." <h2>Competitor Analysis and Opportunity Identification</h2>Stop marketing to audiences and instead market to customers at scale. To rank locally <a href='http://seotips.sdbx.jp/index26.html'>it</a> is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. </p>What are today's blog SEO best practices, and what's considered old-school?2018-02-09T02:22:00+01:002018-02-09T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-09:/What-are-today-s-blog-SEO-best-practices-and-what-s-considered-old-school--1518142921.html<p>The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …</p><p>The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Make sure you <a href='http://gaz.cu.ma/marketingtips/index14.html'>add</a> responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. <h2>Technical aspects of search marketing</h2>Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Duplicate content is <a href='https://seotips4pros.neocities.org/index13.html'>content</a> that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. <h2>What search terms are your customers using?</h2>When it comes to search engine optimisation the information available can be a minefield. Your Title Tags <a href='http://cranberry.hatenablog.com/entry/2017/12/26/110000'>are</a> far-and-away the most important places to put your keywords. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. <h2>Link building – the definitive guide</h2>Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up." <h2>What are today's blog SEO best practices, and what's considered old-school?</h2>f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Measuring the number <a href='http://cranberry.hatenablog.com/entry/2018/01/26/153501'>of
search</a> engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. </p>What Is Pinterest and How It Is Different from Other Social Networks?2018-02-09T02:21:00+01:002018-02-09T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-09:/What-Is-Pinterest-and-How-It-Is-Different-from-Other-Social-Networks--1518142861.html<p>Make it easier for search engines to index your website. SEO is <a href='https://seocrazy.joomla.com/28-study-your-niche'>a</a> set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Visitors who really like the look or feel of a website are …</p><p>Make it easier for search engines to index your website. SEO is <a href='https://seocrazy.joomla.com/28-study-your-niche'>a</a> set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. <h2>Discover competitors' common backlinks</h2>It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. The structure of <a href='https://seo4u.joomla.com/21-don-t-forget-to-keep-a-record-of-all-seo-expenses'>your</a> URL can affect both your page’s ranking, but also the user experience. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Domain to page relevancy means the page linking to your website is relevant to your domain. <h2>Use discretion with hashtags</h2>Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Errors record page <a href='http://intersol.co.uk/Think-about-how-to-incorporate-your-keywords-into-the-post-1517969341.html'>requests</a> that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. <h2>Broken Link Building is more than just long nights sending bulk outreach</h2>Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Using structured data, you can serve Google your address details in the most convenient way. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines." <h2>What Is Pinterest and How It Is Different from Other Social Networks?</h2>To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. After you publish <a href='http://seoadvice.wikidot.com/blog:60'>a</a> blog post, share it on your social networks and then engage when people engage with you. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. </p>Track Desktop and Mobile Analytics and Metrics Separately2018-02-09T02:20:00+01:002018-02-09T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-09:/Track-Desktop-and-Mobile-Analytics-and-Metrics-Separately-1518142801.html<p>I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. With for instance <a href='https://seotipsandtricks.neocities.org/index39.html'>the</a> rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article …</p><p>I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. With for instance <a href='https://seotipsandtricks.neocities.org/index39.html'>the</a> rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. You will never get enough traffic on your website. That’s the human nature. We always strive for more. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. <h2>Let the world know you are creating content</h2>The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. Your website won’t <a href='http://barbara.hariko.com/beginners-seo/index17.html'>be</a> found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. <h2>SEO LSI keyword best practice</h2>It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Ask other sites <a href='https://sansara2.neocities.org/index13.html'>who</a> link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches <h2>Changing Your Perspective</h2>Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. " <h2>Track Desktop and Mobile Analytics and Metrics Separately</h2>Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. SEO is a <a href='http://seohull.strikingly.com/blog/high-quality-links-matter-and-make-a-huge-difference'>long-term</a> strategy, so it sometimes takes months before you start seeing results. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. The world is always changing, and you have to keep up. If you do, the rewards can be great. </p>Use social media channels to expand your reach2018-02-08T02:22:00+01:002018-02-08T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-08:/Use-social-media-channels-to-expand-your-reach-1518056521.html<p>The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The sheer apparent <a href='http://barbara.hariko.com/next-stage/index22.html'>complexity</a> of SEO is enough to turn some people away entirely. Doorway …</p><p>The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The sheer apparent <a href='http://barbara.hariko.com/next-stage/index22.html'>complexity</a> of SEO is enough to turn some people away entirely. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. <h2>Does more traffic directly imply more revenue?</h2>A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Always use no <a href='http://blog.goo.ne.jp/basic0908/e/42cc7a65a3a27d2bec9a226865ff4bde'>follow</a> if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. Do
you have enough pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
page -> related topic listing -> specific topic)? Do you have hundreds
of different products that need to be classified under multiple
category and subcategory pages? “Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query. <h2>Send the link to your profile to your friends, coworkers, and acquaintances</h2>WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. Search engine optimization, <a href='https://seocrazy.joomla.com/48-social-signals-impact-search-engine-rankings'>or</a> SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. When it comes to long-term SEO strategies, there are so many tactics to consider. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. <h2>Who Would Link to You?</h2>Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Search engines like aged domains, and give them more authority over newer sites." <h2>Use social media channels to expand your reach</h2>While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Having a domain <a href='http://seohull.strikingly.com/blog/hire-an-seo-company-to-help-you-increase-your-profits'>name</a> that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. </p>Auto anchor text2018-02-08T02:21:00+01:002018-02-08T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-08:/Auto-anchor-text-1518056461.html<p>When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Link Building is <a href='http://barbara.hariko.com/next-stage/index31.html'>an</a> indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the …</p><p>When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Link Building is <a href='http://barbara.hariko.com/next-stage/index31.html'>an</a> indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. <h2>Gathering your social profile linking domains</h2>When it comes to choosing keywords, it’s important that they are not too specific or too broad. When you're wrting <a href='http://seotip.seesaa.net/article/456464729.html'>your</a> fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. <h2>Work on punchy titles that will draw readers in and encourage more people to click on the link</h2>Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Avoid thin, insubstantial <a href='https://seocrazy.joomla.com/114-seo-stands-for-search-engine-optimization'>content,</a> duplicate content and of course spammy-looking keyword stuffing techniques. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. <h2>Create better landing pages</h2>The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Backlinks are commonly referred to as one of the top
factors Google uses in deciding what sites to show in a
search result. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "SEO is alive and well, and its just as powerful as it ever was." <h2>Auto anchor text</h2>Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Some websites (on <a href='http://newmedianow.co.uk/Optimize-images-with-your-key-term-1517623921.html'>entering</a> them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort </p>Voice Searching Matters2018-02-08T02:20:00+01:002018-02-08T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-08:/Voice-Searching-Matters-1518056401.html<p>Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will …</p><p>Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. In short, you <a href='http://seohull.buffalo.io/links-are-the-primary-concern-of-most-seo-practitioners'>need</a> to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. When pursuing a link, which is more important, relevance or authority? Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. <h2>How are you supposed to audit your site?</h2>One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. In a Searchmetrics <a href='http://gaz.cu.ma/seostrategy/index26.html'>2016</a> study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. <h2>Why are backlinks important?</h2>Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Your title tag <a href='http://searchmarketing.strikingly.com/blog/videos-and-images-are-page-content-too'>on</a> the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. <h2>DA to rule them all</h2>Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Google is famously secretive about how it ranks local businesses. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience." <h2>Voice Searching Matters</h2>Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. By now, you <a href='http://blog.goo.ne.jp/basic0908/e/c1e8ce9d9bce104e2e2ed4facec29941'>should</a> be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. </p>Are you fully aware of all of your website’s issues?2018-02-07T02:22:00+01:002018-02-07T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-07:/Are-you-fully-aware-of-all-of-your-website-s-issues--1517970121.html<p>A good trick is to dig into your Google Analytics to see the top visited pages on your site. Target 500 to <a href='http://alton.mee.nu/'>1,000</a> words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already …</p><p>A good trick is to dig into your Google Analytics to see the top visited pages on your site. Target 500 to <a href='http://alton.mee.nu/'>1,000</a> words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. <h2>Make your content much more linkable and much more likable</h2>Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Google needs to <a href='http://seoadvice.sdbx.jp/tips/index6.html'>generate,</a> maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. <h2>Use Heading Tags (H Tags) To Get More Traffic</h2>We know consumers want personal interactions with brands, but they also want them in real time There is no <a href='http://basic0908.spruz.com/pt/The-best-domain-names-are-short-and-snappy.12-24-2017/blog.htm'>single</a> place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. <h2>What Is Semantic Search?</h2>The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "On-site optimization is all about publishing awesome stuff in the first place. " <h2>Are you fully aware of all of your website’s issues? </h2>SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. Long-tail keyword phrases <a href='http://semta.ukime.org/See-what-keywords-your-site-is-visible-for-1517625121.html'>are</a> among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript. </p>It Doesn’t End After Publish2018-02-07T02:21:00+01:002018-02-07T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-07:/It-Doesn-t-End-After-Publish-1517970061.html<p>Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …</p><p>Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. Whether or not <a href='http://altisidora.guhaw.com/blogs/minimize%20site%20load%20time%20fo'>a</a> website gets to top ranking positions depends on how unique its content is and how much added value it provides users. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. <h2>Think about how to incorporate your keywords into the post</h2>On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. If you want <a href='http://searchmarketing.strikingly.com/blog/intent-the-lynch-pin-of-seo'>to</a> populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. <h2>What Other Factors Influence SEO?</h2>The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. As a rule <a href='https://modernvb.com/entry.php?8948-The-Broken-Link-Building-Method'>of</a> thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. <h2>Repeat keywords in your abstract and throughout the article</h2>By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results SEOs constantly work to get new links connecting to their sites that are from sources of high authority. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site." <h2>It Doesn’t End After Publish</h2>With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? It's not actually <a href='https://basic0908.jimdo.com/2017/12/07/keyword-research-avoid-at-your-peril/'>that</a> difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. </p>Use Short And Descriptive URL Permalink2018-02-07T02:20:00+01:002018-02-07T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-07:/Use-Short-And-Descriptive-URL-Permalink-1517970001.html<p>If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the …</p><p>If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the countries for which they provide a
website version. If you're a <a href='http://www.jotf.org/UserProfile/tabid/201/userId/195586/Default.aspx'>relatively</a> new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? <h2>Head Section Order</h2>Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. Mobile friendliness is <a href='http://basic0908.mihanblog.com/post/60'>an</a> important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. <h2>Removing unnecessary plugins</h2>In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. There are many <a href='http://jimmy.cos-live.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/seo%20long%20term%20best%20practice'>theories,</a> some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. <h2>Evaluate the credibility of a website using a hands on approach</h2>Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity." <h2>Use Short And Descriptive URL Permalink</h2>Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. You may not <a href='http://peters.sdbx.jp/index26.html'>want</a> certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. What Google wants to see is authoritative and relatable links talking about your site. </p>The goal for your pages2018-02-06T02:22:00+01:002018-02-06T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-06:/The-goal-for-your-pages-1517883721.html<p>The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. While it is <a href='http://seotactics.mywebcommunity.org/index21.html'>possible …</a></p><p>The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. While it is <a href='http://seotactics.mywebcommunity.org/index21.html'>possible</a> to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. <h2>Rules for Dominating Online Search Results</h2>SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. SEO for small <a href='http://available.edoblog.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/create%20high-quality%20conten'>businesses</a> doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. <h2>Finding Backlink Opportunities</h2>The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. To understand SEO, <a href='https://www.yumpu.com/xx/document/view/59677208/backlink-indexing'>you</a> need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. <h2>Search For Broken Link Building Opportunities On Yahoo</h2>SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. " <h2>The goal for your pages</h2>Unique content signifies quality. Having an appropriate <a href='http://jimmy.cos-live.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/websites%20are%20representatio'>title</a> will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. </p>Great content and backlinks are the most powerful tools in your kit2018-02-06T02:21:00+01:002018-02-06T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-06:/Great-content-and-backlinks-are-the-most-powerful-tools-in-your-kit-1517883661.html<p>Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. So first, what <a href='http://bastille24.site.pro/'>is</a> SEO? It stands forSearch Engine Optimization, and it is basically …</p><p>Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. So first, what <a href='http://bastille24.site.pro/'>is</a> SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. <h2>Keep Outbound Links To Minimum</h2>Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. When launching a <a href='https://seo4u.joomla.com/21-don-t-forget-to-keep-a-record-of-all-seo-expenses'>new</a> website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. <h2>Advanced content analysis SEO principles</h2>Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. The SERPs will <a href='http://samely.3rin.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/optimize%20all%20your%20images%20t'>most</a> likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. <h2>Writing to a Specific Reading Level</h2>Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1." <h2>Great content and backlinks are the most powerful tools in your kit</h2>Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Appropriate use of <a href='https://seocrazy.joomla.com/25-is-google-likely-to-consider-your-site-low-quality'>headers</a> are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. The header text, or H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. </p>Monitor the evolution of your search results2018-02-06T02:20:00+01:002018-02-06T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-06:/Monitor-the-evolution-of-your-search-results-1517883601.html<p>Search engines want publishers to show the same content to the search engine as is shown to users In the vast <a href='http://searchmarketing.strikingly.com/blog/focus-on-the-formatting-of-your-page'>sea</a> of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than …</p><p>Search engines want publishers to show the same content to the search engine as is shown to users In the vast <a href='http://searchmarketing.strikingly.com/blog/focus-on-the-formatting-of-your-page'>sea</a> of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. <h2>So Keywords and Keyword Research</h2>The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Mobile-first. It’s coming. <a href='http://seohull.strikingly.com/blog/clearly-stipulate-what-seo-cannot-achieve'>And</a> I still feel that a responsive website, in addition to all the AMP and so, is essential. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. <h2>AMP designs will have a ton of leverage in the mobile SERPs</h2>Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Follow all the <a href='http://stenna.sdbx.jp/index40.html'>good</a> on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. <h2>Add contextual (in-content) links to other relevant pages on your website</h2>Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice." <h2>Monitor the evolution of your search results</h2>Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. A good resource <a href='https://seotips4pros.neocities.org/index12.html'>is</a> more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. </p>Start Blog Title With Keyword2018-02-05T02:22:00+01:002018-02-05T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-05:/Start-Blog-Title-With-Keyword-1517797321.html<p>We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. If you’ve been <a href='http://seohull.strikingly.com/blog/use-some-of-your-best-keywords-in-your-biography-page'>producing</a> content in a …</p><p>We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. If you’ve been <a href='http://seohull.strikingly.com/blog/use-some-of-your-best-keywords-in-your-biography-page'>producing</a> content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. <h2>SEO is a journey, not a destination</h2>In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Writing is hard <a href='http://basil4325.karou.jp/index31.html'>enough</a> when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. <h2>How To Spot DoFollow Links</h2>Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. If over time <a href='https://sites.google.com/view/seo-hull/home'>your</a> site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. <h2>Review page content </h2>The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out." <h2>Start Blog Title With Keyword</h2>A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. Linking out to <a href='http://leadlantern.byethost14.com/index27.html'>well-respected</a> authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. </p>Understanding the rationale behind SERPs2018-02-05T02:21:00+01:002018-02-05T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-05:/Understanding-the-rationale-behind-SERPs-1517797261.html<p>Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high SEO, that is <a href='http://topseoblog.blogsky.com/1396/10/22/post-45/Keyword-Research-for-titles-of-pages'>ethical</a> and organic, takes serious …</p><p>Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high SEO, that is <a href='http://topseoblog.blogsky.com/1396/10/22/post-45/Keyword-Research-for-titles-of-pages'>ethical</a> and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Users searching for your site on Google might not necessarily want to land on your homepage. <h2>Technical aspects of link building</h2>To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. You can de-index <a href='http://seoadvice.sdbx.jp/thoughts/index23.html'>any</a> types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. <h2>The bottom navigation bar is an anchor link bonanza</h2>Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Quality will win <a href='http://seoadvice.sdbx.jp/advice/index29.html'>over</a> quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. <h2>Bring your customers back to your site in the form of traffic and sales</h2>You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant." <h2>Understanding the rationale behind SERPs</h2>Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. If you want <a href='http://strawberry9697.blog.shinobi.jp/analytics/shift%20the%20focus%20from%20only'>to</a> earn high rankings in Google search results, you first need to understand how Google ranks its search results. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. </p>Get High-Quality Links Through an Email Outreach Campaign2018-02-05T02:20:00+01:002018-02-05T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-05:/Get-High-Quality-Links-Through-an-Email-Outreach-Campaign-1517797201.html<p>SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. If a person <a href='https://medium.com/@similerufus/dont-forget-about-a-sitemap-google-likes-them-87ee7ecb6b5c'>goes</a> looking for a company or product by name, Google will steer them towards what they’re looking for. Many webmasters …</p><p>SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. If a person <a href='https://medium.com/@similerufus/dont-forget-about-a-sitemap-google-likes-them-87ee7ecb6b5c'>goes</a> looking for a company or product by name, Google will steer them towards what they’re looking for. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. <h2>SEO thats shines above the rest</h2>It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. The glitz, the <a href='http://seotrainingtips.byethost13.com/index26.html'>glam,</a> the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. <h2>Redirection is an excellent way to let search engines know when a page has moved</h2>Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. Press releases are <a href='http://greendoorseo.byethost5.com/index11.html'>some</a> of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! <h2>Choose blog-friendly content management systems</h2>Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target." <h2>Get High-Quality Links Through an Email Outreach Campaign</h2>A major consideration when creating internal backlinks is how you link different assets together. Undoubtedly, mobile SEO <a href='https://seo4u.joomla.com/26-is-a-link-exchange-the-way-to-go'>is</a> distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. </p>Get familiar with the landscape of local SEO2018-02-04T02:22:00+01:002018-02-04T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-04:/Get-familiar-with-the-landscape-of-local-SEO-1517710921.html<p>Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Google started penalizing <a href='http://unicornwings.jugem.jp/?eid=10'>mobile</a> unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make …</p><p>Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Google started penalizing <a href='http://unicornwings.jugem.jp/?eid=10'>mobile</a> unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. <h2>Sprinkle LSI keywords liberally</h2>9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Creating Local resources <a href='https://seocrazy.joomla.com/67-you-are-a-secret-waiting-to-happen'>offers</a> a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. <h2>Does more traffic directly imply more revenue?</h2>Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. There are few <a href='http://seoadvice.sdbx.jp/starter/index15.html'>things</a> more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. <h2>Consolidate Cannibalising Content with Redirects</h2>Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites." <h2>Get familiar with the landscape of local SEO</h2>Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Producing content for <a href='https://seohull.weebly.com/'>search</a> engines is also content marketing, list building, and relationship marketing. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. </p>Increase Organic Traffic With An Eye On Conversions2018-02-04T02:21:00+01:002018-02-04T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-04:/Increase-Organic-Traffic-With-An-Eye-On-Conversions-1517710861.html<p>Link outreach is a bit “old school” but can still be quite powerful. Like many of <a href='http://www.kaaq.org/index.php?document_srl=2970462'>the</a> other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. Your bounce rate is determined by the amount of people that …</p><p>Link outreach is a bit “old school” but can still be quite powerful. Like many of <a href='http://www.kaaq.org/index.php?document_srl=2970462'>the</a> other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. <h2>The reality is that blogging is a medium</h2>If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Where appropriate, you <a href='https://sansara2.neocities.org/index36.html'>should</a> add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. <h2>Fulfill your title’s promise</h2>From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. The natural growth <a href='http://pagebin.com/MLwrN1Yl'>of</a> a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. In theory, it is important for domain popularity
that as many backlinks as possible link to
a website. However, in the past, backlink
quantity caused webmasters to manipulate
link building. So these days, link volume is no
longer weighted as heavily as it was when the
commercial Internet age first began. Google
now categorizes links that are bought from
other sites, links from online catalogs and
mass-created links from blogs as spam. <h2>Powerful Title — But Avoid Clickbait</h2>Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords." <h2>Increase Organic Traffic With An Eye On Conversions</h2>A proximity search uses the order of the search phrase to find related documents. Today, queries don’t <a href='https://www.dailystrength.org/journals/leads-are-the-lifeblood-of-a-business'>just</a> return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. Most marketers focusing on SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. </p>Track it!2018-02-04T02:20:00+01:002018-02-04T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-04:/Track-it--1517710801.html<p>There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links found within <a href='https://basic0908.jimdo.com/2017/11/14/the-importance-of-backlinks/'>the</a> main body text of a webpage is more valuable than links found …</p><p>There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links found within <a href='https://basic0908.jimdo.com/2017/11/14/the-importance-of-backlinks/'>the</a> main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. <h2>Ensure your images are SEO-optimised</h2>Get contextual links to your site that’ll boost your organic performance on search engines. Online shops in <a href='http://seoadvice.medianewsonline.com/index36.html'>particular</a> often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. <h2>Focus on conversions, not rankings</h2>I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. When creating an <a href='http://neopilot.net/qna/1898219'>asset,</a> it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. <h2>SEO stands for Search Engine Optimization</h2>Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content." <h2>Track it!</h2>Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. An organic search <a href='http://steam.obunko.com/Mention-keywords-where-they-matter-most-1517624822.html'>strategy</a> that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. </p>The role of SEO2018-02-03T02:22:00+01:002018-02-03T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-03:/The-role-of-SEO-1517624521.html<p>Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Google has really <a href='http://seotactics.mywebcommunity.org/index18.html'>focused</a> its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search …</p><p>Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Google has really <a href='http://seotactics.mywebcommunity.org/index18.html'>focused</a> its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. Take a look at your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. <h2> Keyword at the Beginning of URL</h2>Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Search engine results <a href='http://stenna.sdbx.jp/index23.html'>are</a> in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. <h2>Everybody wants to push their brand name</h2>If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. When you architect <a href='http://profilebusiness.co.uk/Don-t-blindly-follow-every-advice-about-website-traffic-you-can-find-online-1517277721.html'>a</a> website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. <h2>Making Websites More Visible</h2>What Google wants to see is authoritative and relatable links talking about your site. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "What factors do you need to bear in mind? Does keyword usage still apply?" <h2>The role of SEO</h2>Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Website Optimization is <a href='http://gaz.cu.ma/marketingtips/index40.html'>about</a> more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. </p>Opting for Effective Search Engine Optimization2018-02-03T02:21:00+01:002018-02-03T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-03:/Opting-for-Effective-Search-Engine-Optimization-1517624461.html<p>Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …</p><p>Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. While you want <a href='http://web.wbsa.co.za/MediaWiki/index.php/SEO_advice'>your</a> sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. <h2>Adjust your appearance in search</h2>Links on your page maybe internal—pointing to
other pages on your site—or external—leading to content on other
sites. In either of these cases, the better your anchor text is, the easier
it is for users to navigate and for Google to understand what the page
you're linking to is about. SEO is a <a href='https://seotips4pros.neocities.org/index39.html'>long-term</a> commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. <h2>Optimise your website navigation</h2>Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Use your website <a href='http://cranberry.hatenablog.com/entry/2017/12/24/010000'>to</a> communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. <h2>Validate your site’s HTML and CSS</h2>If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines." <h2>Opting for Effective Search Engine Optimization</h2>Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Results driven, intelligent <a href='http://basil4325.karou.jp/index34.html'>search</a> engine optimisation. Anybody can optimise a site with a little know-how. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A
site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. </p>Create fresh content2018-02-03T02:20:00+01:002018-02-03T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-03:/Create-fresh-content-1517624401.html<p>Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Information Snippets are <a href='http://seoadvice.wikidot.com/blog:64'>the</a> block …</p><p>Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Information Snippets are <a href='http://seoadvice.wikidot.com/blog:64'>the</a> block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 <h2>Sprinkle LSI keywords liberally</h2>The number and quality of links pointing to your site will largely determine in what position your site ranks. A page’s title <a href='http://seoadvice.sdbx.jp/thoughts/index22.html'>tag</a> is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. <h2>Optimize all content through SEO best practices</h2>SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. Increase visibility to <a href='http://wasani.sdbx.jp/index40.html'>new</a> content you create by sharing it on social networks and building links to your content (both internally and from external sites). Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. <h2>Business Factors That Affect the SEO Plan</h2>As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.)" <h2>Create fresh content</h2>Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. If you are <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801130000/'>writing</a> a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. </p>Are you fully aware of all of your website’s issues?2018-02-02T02:22:00+01:002018-02-02T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-02:/Are-you-fully-aware-of-all-of-your-website-s-issues--1517538121.html<p>If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …</p><p>If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. Cloaking refers to <a href='http://seoadvice.wikidot.com/blog:44'>an</a> attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. <h2>SEO Errors and How to Remedy Them</h2>The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. SEO – <a href='http://searchmarketing.strikingly.com/blog/your-creativity-takes-courage'>an</a> acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. <h2>We're searching in different ways today</h2>In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. Make your descriptive <a href='https://www.gitbook.com/book/gazhall/seo-advisory/details'>tag</a> engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. <h2>Social media as a syndication platform</h2>There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google." <h2>Are you fully aware of all of your website’s issues? </h2>Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Get contextual links <a href='https://seotipsandtricks.neocities.org/index1.html'>to</a> your site that’ll boost your organic performance on search engines. Learn which industry ranking factors are important to your business and how to improve your online rankings. The header text, or H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there. </p>Make sure you know exactly who you will target with your content2018-02-02T02:21:00+01:002018-02-02T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-02:/Make-sure-you-know-exactly-who-you-will-target-with-your-content-1517538061.html<p>It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. No doubt over <a href='http://seotips.myblog.de/seotips/art/10949959/Doorway-pages-are-they-the-answer-'>recent</a> months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain …</p><p>It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. No doubt over <a href='http://seotips.myblog.de/seotips/art/10949959/Doorway-pages-are-they-the-answer-'>recent</a> months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. <h2>Is your content marketing strategy consistent with your traffic and conversion goal?</h2>How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. SEO doesn’t have <a href='http://www.trop.uha.fr/patrice/courtiers/phpinfo.php?a%5B%5D=vestibul%20ar%20enem%20anglo%20%28<a%20href%3Dhttp%3A%2F%2Fgazhall.com%2F>%20Freelance%20SEO%20Consultant<%2F%20a>%29'>to</a> be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Development of a prioritized list of targeted search terms related to your customer base and market segment. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. <h2>Don’t overstuff your page with keywords and phrases</h2>Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. Building an email <a href='http://seoadvice.medianewsonline.com/index32.html'>list</a> is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Adjusting your keyword distribution gives you power to change your campaign over time. <h2>Use Internal Links</h2>SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is." <h2>Make sure you know exactly who you will target with your content</h2>While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Information Snippets are <a href='http://sansaraevens.postach.io/post/easy-internal-linking-for-seo'>the</a> block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. </p>Add Modifiers to Title2018-02-02T02:20:00+01:002018-02-02T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-02:/Add-Modifiers-to-Title-1517538001.html<p>When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Getting third …</p><p>When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Getting third parties <a href='http://searchmarketing.strikingly.com/blog/empty-content-pages-which-exist-simply-to-link-to-other-pages'>to</a> link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. <h2>Why should backlinks play such a significant role in deciding the authority of any website?</h2>Search engines like aged domains, and give them more authority over newer sites. Instead of willy-nilly <a href='http://basic0908.mihanblog.com/post/30'>linking</a> to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. <h2>Let the world know you are creating content</h2>Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. Backlinks are links <a href='https://medium.com/@gazhall/chew-on-that-one-for-a-while-3576f49a925b'>from</a> other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. <h2>It’s time to revolutionize our approach to link building</h2>Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. " <h2>Add Modifiers to Title</h2>SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. The barriers to <a href='http://gaz.cu.ma/seostrategy/index15.html'>SEO</a> are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. </p>Promote your content via social media (and beyond2018-02-01T02:22:00+01:002018-02-01T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-02-01:/Promote-your-content-via-social-media-and-beyond-1517451721.html<p>Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Backlinks are absolutely <a href='http://searchmarketing.strikingly.com/blog/meaningful-content-is-really-king'>key</a> to boosting your site’s position in search engines, moving you from …</p><p>Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Backlinks are absolutely <a href='http://searchmarketing.strikingly.com/blog/meaningful-content-is-really-king'>key</a> to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. <h2>Keep your site updated and full of very useful content</h2>When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Link building has <a href='https://ameblo.jp/basic0908/entry-12344186874.html'>no</a> single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. <h2>Failing To Optimize Keywords</h2>Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! You can de-index <a href='http://sansara2.soup.io/post/640283364/SEO-Consultant'>any</a> types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. <h2>Probably the most important thing is ...</h2>Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things." <h2>Promote your content via social media (and beyond</h2>Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Google tends to <a href='http://barbara.hariko.com/next-stage/index8.html'>prefer</a> Featured Snippet content that begin logically as an answer would. If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Remember, Google doesn’t like content written for SEO purposes. </p>Does the extra s even matter? S for Security2018-02-01T02:21:00+01:002018-02-01T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-02-01:/Does-the-extra-s-even-matter-S-for-Security-1517451661.html<p>It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …</p><p>It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. You should ensure <a href='https://ameblo.jp/basic0908/entry-12342443876.html'>that</a> the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. More and more, search engines have begun to incorporate social context
into their search results. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. <h2>Write two high-quality blog posts of more than 1,000 words each week</h2>Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Website Optimization is <a href='http://komiwiki.syktsu.ru/index.php/%D0%9E%D0%B1%D1%81%D1%83%D0%B6%D0%B4%D0%B5%D0%BD%D0%B8%D0%B5_%D1%83%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA%D0%B0:Beni22'>about</a> more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. <h2>Try out core ranking algorithms</h2>It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Backlinks are an <a href='https://seo4u5.webnode.com/l/great-images-compliment-great-website-copy/'>important</a> part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of favour with search engines. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. <h2>Mobile Search Implications</h2>It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. The Google Search Console is an important basis for website
monitoring. Not only is the sitemap.xml uploaded to the
Search Console, you also obtain important data about the
most common keywords used to find the website on Google.
In addition, the Search Console also informs you about
hacked websites and warnings to unnatural links. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines." <h2>Does the extra s even matter? S for Security</h2>Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Any link to <a href='http://per.wikia.com/wiki/Chew_on_that_one_for_a_while'>another</a> part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs </p>What Are Backlinks, and Why Are They Important For Search Engine Rankings?2018-02-01T02:20:00+01:002018-02-01T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-02-01:/What-Are-Backlinks-and-Why-Are-They-Important-For-Search-Engine-Rankings--1517451601.html<p>The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going …</p><p>The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. Many companies underestimate <a href='https://www.kiwibox.com/basic0908/blog/entry/142876099/it-isn-t-just-about-the-number-of-links/?pPage=0'>how</a> much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. <h2>Pick a Keyword to Target</h2>Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. Don't make the <a href='http://mediawiki.carmenserdan.edu.mx/Usuario:Gazhall'>mistake</a> like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. <h2>Analyze the competitors</h2>Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Always use no <a href='http://apple335.doorblog.jp/archives/6441445.html'>follow</a> if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. <h2>How do you make a Google friendly heading?</h2>Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites Sometimes knowing why you’re doing something can make all the difference. While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks." <h2>What Are Backlinks, and Why Are They Important For Search Engine Rankings?</h2>Appropriate use of headers are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. Duplicate content as <a href='http://seoadvice.sdbx.jp/thoughts/index40.html'>an</a> SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. </p>Use your outreach skills2018-01-31T02:22:00+01:002018-01-31T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-01-31:/Use-your-outreach-skills-1517365321.html<p>Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Since the ascent <a href='http://searchmarketing.strikingly.com/blog/seo-for-ideological-influence'>of</a> Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Placing ads in front of …</p><p>Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Since the ascent <a href='http://searchmarketing.strikingly.com/blog/seo-for-ideological-influence'>of</a> Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! <h2>Get involved in the human element of web data</h2>If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Link building has <a href='https://gab.ai/basic0908'>always</a> been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. <h2>Most sites do not need to worry about Penguin unless they have done some sketchy link building in the past</h2>By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. With responsive design, <a href='http://pagebin.com/2xhSefAD'>the</a> only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. <h2>What search engines cannot see</h2>It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Bad content truly can do long-lasting damage to your website, brand and business." <h2>Use your outreach skills</h2>Really good SEO is a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing out what
you’re going to do, documenting yourself along the way, and executing step
by step. The goal of <a href='http://seoadvice.sdbx.jp/starter/index37.html'>negative</a> SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. </p>Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web2018-01-31T02:21:00+01:002018-01-31T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-01-31:/Google-is-trying-to-better-understand-the-semantic-meanings-of-words-by-looking-at-how-they-appear-in-knowledge-bases-on-the-web-1517365261.html<p>Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. When Google returns <a href='http://indozine.com'>its</a> search results, it produce two types of results: organic results and paid results. Organic …</p><p>Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. When Google returns <a href='http://indozine.com'>its</a> search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. <h2>The first indication should be analytics</h2>Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Too many backlinks <a href='http://seoadvice.medianewsonline.com/index1.html'>from</a> many unreliable domains can hinder the authoritative signals of your domain. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. <h2>More content equals better rankings and more links</h2>You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. There are many <a href='http://lem.on.gt/1iqc+'>on-page</a> elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. <h2>Which principles should SEO copywriters never neglect?</h2>Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. You can stop improving certain pages, but the site as a whole can always be improved. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to
1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural." <h2>Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web</h2>Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Real SEO is <a href='http://seotips.sdbx.jp/index.html'>all</a> about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. </p>Google Panda takes the quality of a site’s content into account when ranking sites in the search results2018-01-31T02:20:00+01:002018-01-31T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-01-31:/Google-Panda-takes-the-quality-of-a-site-s-content-into-account-when-ranking-sites-in-the-search-results-1517365201.html<p>Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Even just a <a href='http://seoadvice.sdbx.jp/advice/index19.html'>few</a> changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see …</p><p>Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Even just a <a href='http://seoadvice.sdbx.jp/advice/index19.html'>few</a> changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. <h2>Build a unique set of citations </h2>There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. There is a <a href='https://issuu.com/gazhall6'>massive</a> amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. <h2>Create fresh content</h2>SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Think long term <a href='http://frances.bloggersdelight.dk/2018/01/03/seo-for-reputation-management/'>rather</a> than short term. Short term will get you nowhere with SEO. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. <h2>Understanding the rationale behind SERPs</h2>Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Links are still a critical element to Google’s algorithm and their value needs to be protected. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself." <h2>Google Panda takes the quality of a site’s content into account when ranking sites in the search results</h2>For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. Google has spent <a href='http://leadlantern.byethost14.com/index11.html'>millions</a> of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. </p>Choose your keywords carefully2018-01-30T02:22:00+01:002018-01-30T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-01-30:/Choose-your-keywords-carefully-1517278921.html<p>In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). The …</p><p>In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). The small businesses <a href='https://ameblo.jp/basic0908/entry-12341523056.html'>with</a> a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Including your target keyword within your page title positively correlated with higher search rankings. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. <h2>What have you tried that doesn’t work?</h2>A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Don't feel obligated <a href='https://basic0908.yolasite.com/'>to</a> purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. <h2>Use Alt Tags Intelligently To Optimize Images</h2>Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. Links pointing to <a href='http://searchmarketing.strikingly.com/blog/start-simple-but-don-t-skip-this-step'>your</a> site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. After you publish a blog post, share it on your social networks and then engage when people engage with you. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines <h2>Some of the issues with CRO </h2>The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Webpages on HTTPS had positive correlation with higher rankings. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "A great and fast way to convey your goal is by using headlines and taglines." <h2>Choose your keywords carefully</h2>In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Reviews tell what <a href='https://medium.com/@Sansara2Sam/preferred-number-of-backlinks-to-the-domain-2ab053ad7aca'>other</a> people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! </p>Guest blogging was fine years ago, but is not a great way to build links now2018-01-30T02:21:00+01:002018-01-30T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-01-30:/Guest-blogging-was-fine-years-ago-but-is-not-a-great-way-to-build-links-now--1517278861.html<p>Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Your SEO strategy <a href='https://issuu.com/gazhall6/docs/keyword-research'>might</a> include links to other websites or pages within your own website. Sometimes …</p><p>Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Your SEO strategy <a href='https://issuu.com/gazhall6/docs/keyword-research'>might</a> include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. <h2>SEO page duplicates best practice</h2>If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. If you are <a href='http://basic0908.eklablog.com/links-are-still-the-currency-of-the-internet-a134877876'>currently</a> producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. <h2>Direct the users to other interesting assets</h2>Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Consider what happens <a href='http://cranberry.hatenablog.com/entry/2018/01/25/151344'>when</a> a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. <h2>Identify potential backlink opportunities</h2>Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content." <h2>Guest blogging was fine years ago, but is not a great way to build links now </h2>Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Visual content has <a href='http://barbara.hariko.com/starting_out/index32.html'>become</a> very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. You will never get enough traffic on your website. That’s the human nature. We always strive for more. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. </p>Start simple, but don’t skip this step.2018-01-30T02:20:00+01:002018-01-30T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-01-30:/Start-simple-but-don-t-skip-this-step--1517278802.html<p>is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …</p><p>is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). In addition to <a href='http://basic0908.spruz.com/pt/Write-with-your-audiences-questions-in-mind.12-12-2017/blog.htm'>storing</a> the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. <h2>Set-up An RSS Feed For Your Blog</h2>SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. Choose three <a href='https://basic0908.jimdo.com/2017/12/29/link-reclamation-a-how-to-guide/'>primary</a> keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Think long term rather than short term. Short term will get you nowhere with SEO. <h2>Create an Expert Roundup Post</h2>Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Keywords are less <a href='http://www.silaseo.cz/seo-test/gazhall.com'>often</a> used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. <h2>Previous SEO Work</h2>Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. SEO can help a growing startup establish its presence and meet business goals. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Get contextual links to your site that’ll boost your organic performance on search engines." <h2>Start simple, but don’t skip this step.</h2>SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Adding a single <a href='http://cranberry.hatenablog.com/entry/2018/01/17/151414'>search</a> bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. </p>Word count is a complicated SEO metric2018-01-29T03:57:00+01:002018-01-29T03:57:00+01:00Tony Posttag:tony.buzama.com,2018-01-29:/Word-count-is-a-complicated-SEO-metric-1517241468.html<p>There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Trends adjusts search <a href='http://seoadvice.medianewsonline.com/index4.html'>data</a> to make comparisons between terms easier. Each data point is divided by the …</p><p>There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Trends adjusts search <a href='http://seoadvice.medianewsonline.com/index4.html'>data</a> to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. <h2>It Pays To Be Connected</h2>SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Keyword research represents <a href='https://seotipsandtricks.neocities.org/index22.html'>the</a> very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. <h2>
Identify keyword opportunities </h2>Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. The website should <a href='http://sandra.sdbx.jp/index5.html'>be</a> easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Keyword research is one of the highest return SEO activities that is essential for your marketing success. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. <h2>Submit to Google Local Listing</h2>When pursuing a link, which is more important, relevance or authority? There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return." <h2>Word count is a complicated SEO metric</h2>Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Link building is <a href='http://topseoblog.blogsky.com/1396/10/22/post-45/Keyword-Research-for-titles-of-pages'>definitely</a> one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Expect increased conversions, particularly those from visitors who arrived via organic search. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. </p>Blogging is generally considered a hobby2018-01-29T02:22:00+01:002018-01-29T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-01-29:/Blogging-is-generally-considered-a-hobby-1517192521.html<p>Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. Don't limit your <a href='http://mmwg.com/UserProfile/tabid/61/userId/8134147/Default.aspx'>ideas;</a> brainstorm whatever subjects and phrases could lead the kinds of visitors you …</p><p>Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. Don't limit your <a href='http://mmwg.com/UserProfile/tabid/61/userId/8134147/Default.aspx'>ideas;</a> brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. <h2>W3C Validator</h2>Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. Your target keywords <a href='https://medium.com/@gazhall/include-both-internal-and-external-links-a863532ce5b8'>should</a> also be in the H1 tag, but your H1 can differ from your title tag You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. <h2>Mobile optimization</h2>There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Remember that your <a href='https://500px.com/arielmantel'>success</a> in SEO is directly proportional to the amount of effort you exert. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. <h2>The first choice should be search marketing</h2>Everyone is familiar with the expression “content is king.” Without rich content, you will
find it difficult to achieve good rankings with specific keywords and to direct traffic to your
website. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank." <h2>Blogging is generally considered a hobby</h2>Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) The average top-ten <a href='https://ameblo.jp/basic0908/entry-12346345668.html'>ranking</a> is two or more years old and the average age for the pages in the number one position is roughly three years old. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. </p>When to Consolidate Content for Maximum Impact2018-01-29T02:21:00+01:002018-01-29T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-01-29:/When-to-Consolidate-Content-for-Maximum-Impact-1517192461.html<p>You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t …</p><p>You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. In Search Console, <a href='http://alton.mee.nu/searchtips/index18.html'>there’s</a> a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. <h2>How Google's Semantic Search Will Change SEO</h2>In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). As a part <a href='http://seohull.strikingly.com/blog/today-s-consumers-want-it-all'>of</a> mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. The anchor text you use for a link should provide at least a basic idea of what the page linked to is
about. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. <h2>More backlinks = Higher rankings</h2>A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A
site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. Over the past <a href='http://seoadvice.sdbx.jp/tips/index35.html'>few</a> years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. <h2>Word count is a complicated SEO metric</h2>When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "You need to understand where you are now in order to accurately assess your future rankings." <h2>When to Consolidate Content for Maximum Impact</h2>Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Think of a <a href='http://vanessa2.blog.fc2.com/blog-entry-18.html'>sitemap</a> as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Ideally page titles should include the search term for which the website has been optimized. If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. </p>You Can't Have Search Without Social2018-01-29T02:20:00+01:002018-01-29T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-01-29:/You-Can-t-Have-Search-Without-Social-1517192401.html<p>Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Fundamental search engine <a href='http://seoadvice.medianewsonline.com/index22.html'>optimization</a> never changes. You only have three things to …</p><p>Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Fundamental search engine <a href='http://seoadvice.medianewsonline.com/index22.html'>optimization</a> never changes. You only have three things to work with: content, links, and measurement. Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. <h2>Mobile readiness is a confirmed general ranking factor.</h2>If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Figuring out which <a href='http://seoadvice.medianewsonline.com/index21.html'>keywords</a> you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Make it easy for users to distinguish between regular text and the anchor text of your links. Your
content becomes less useful if users miss the links or accidentally click them. Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. <h2>Convert visitors of your website to customers</h2>Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Google learned that <a href='http://seoadvice.sdbx.jp/thoughts/index29.html'>when</a> people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." <h2>Search For Broken Link Building Opportunities On Google</h2>RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words." <h2>You Can't Have Search Without Social</h2> If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. Without considering a <a href='http://www.dcf.ks.gov/Pages/Redirect.aspx?target=https://gazhall.com'>search</a> engine user's intent, you will attract too much unqualified traffic. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. </p>Finding Backlink Opportunities2018-01-28T02:22:00+01:002018-01-28T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-01-28:/Finding-Backlink-Opportunities-1517106121.html<p>After you publish a blog post, share it on your social networks and then engage when people engage with you. Panda and Penguin <a href='http://leadlantern.byethost14.com/index17.html'>are</a> algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where …</p><p>After you publish a blog post, share it on your social networks and then engage when people engage with you. Panda and Penguin <a href='http://leadlantern.byethost14.com/index17.html'>are</a> algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. <h2>How To Get Thousands of Visitors From Google</h2>Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. When writing an <a href='http://opal-festival.com/wiki/index.php?title=Utilisateur:SEO_Advice'>article</a> or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. Search engines have made it clear: a vitally important part of the future of search is “rich results.” For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. <h2>Basic on-page SEO factors to look for</h2>This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Sometimes, your blog <a href='http://topseoblog.blogsky.com/1396/10/24/post-51/Compare-duplicate-content-to-being-on-a-crossing'>simply</a> doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. <h2>Why should you invest time, effort, and resources on SEO?</h2>The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. What Google wants to see is authoritative and relatable links talking about your site. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Review competitive lists and other pertinent industry sources." <h2>Finding Backlink Opportunities</h2>It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. You can think <a href='https://seohullblog.wordpress.com/2017/12/21/two-versions-of-a-site-on-the-same-page/'>of</a> importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. </p>Quality, Plus Visibility2018-01-28T02:21:00+01:002018-01-28T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-01-28:/Quality-Plus-Visibility-1517106061.html<p>Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Google uses the <a href='http://gaz.cu.ma/seostrategy/index21.html'>date</a> that a domain with which a document is registered may be used as an indication of the inception date of the document. The key is to …</p><p>Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Google uses the <a href='http://gaz.cu.ma/seostrategy/index21.html'>date</a> that a domain with which a document is registered may be used as an indication of the inception date of the document. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page
content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters.
If it doesn’t fit well, work towards a more general keyword. <h2>Drive traffic to a particular page of your website</h2>Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. Essentially, try to <a href='https://www.blipfoto.com/SEOHull'>keep</a> in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. <h2>Linking Out To Relevant & Authority Sites</h2>Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Search engines display <a href='http://seohull.strikingly.com/blog/perform-an-audit-of-your-existing-site'>page</a> titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. <h2>The title tag gets a lot of weight in Google</h2>Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content." <h2>Quality, Plus Visibility</h2>Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage No doubt over <a href='https://www.kiwibox.com/basic0908/blog/entry/142960895/monitor-your-seo-evolution/?pPage=0'>recent</a> months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). </p>Don't over-do a particular element2018-01-28T02:20:00+01:002018-01-28T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-01-28:/Don-t-over-do-a-particular-element-1517106002.html<p>Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …</p><p>Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Don't make the <a href='http://seoadvice.sdbx.jp/starter/index4.html'>mistake</a> like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. <h2>Earning backlinks from multiple domains is invaluable</h2> When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. when writing for <a href='https://seotipsandtricks.neocities.org/index16.html'>the</a> internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. <h2>Keyword research lessons to get you started</h2>Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Artificial intelligence will <a href='http://seotips.myblog.de/seotips/art/10949959/Doorway-pages-are-they-the-answer-'>become</a> more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. You need to understand where you are now in order to accurately assess your future rankings. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. <h2>Increase the likelihood of visitors to your site returning again</h2>Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page
content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters.
If it doesn’t fit well, work towards a more general keyword. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link!" <h2>Don't over-do a particular element</h2>Having links from more popular websites carry more weight than less popular sites. With for instance <a href='http://barbara.hariko.com/beginners-seo/index29.html'>the</a> rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.</p>The most obvious SEO choice2018-01-27T02:22:00+01:002018-01-27T02:22:00+01:00Tony Posttag:tony.buzama.com,2018-01-27:/The-most-obvious-SEO-choice-1517019721.html<p>An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes …</p><p>An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. The first thing <a href='http://basil4325.karou.jp/index5.html'>that</a> has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. <h2>Changing Your Perspective</h2>Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. To achieve long-term <a href='https://cyber.harvard.edu/designsforprivacy/User:SEO_Advice'>SEO</a> results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Add internal links to the taxonomies the post belongs to When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. <h2>Think of People, not Robots, When Optimizing Keywords</h2>Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. Don't be <a href='http://topseoblog.blogsky.com/1396/10/20/post-41/Linking-to-popular-or-recent-posts'>tempted</a> by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. <h2>Do Visitor Metrics Play a Role in Search Engine Rankings?</h2>It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The structure of your URL can affect both your page’s ranking, but also the user experience." <h2>The most obvious SEO choice</h2>The main text content on the page must be unique to avoid Google’s page quality algorithms. Backlinks are the <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801110000/'>foundation</a> to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. </p>Be specific when the user wants a particular thing2018-01-27T02:21:00+01:002018-01-27T02:21:00+01:00Tony Posttag:tony.buzama.com,2018-01-27:/Be-specific-when-the-user-wants-a-particular-thing-1517019661.html<p>Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. If you have <a href='http://seoadvice.sdbx.jp/tips/index26.html'>plans</a> to be in business for more than …</p><p>Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. If you have <a href='http://seoadvice.sdbx.jp/tips/index26.html'>plans</a> to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. <h2>Identify backlink opportunities </h2>Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. SEO’s need <a href='http://seohull.strikingly.com/blog/google-values-the-languages-consumers-use'>to</a> have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. <h2>Segmenting Your Site’s Audience</h2>The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Paid link-building is <a href='http://lastingsearcher.byethost12.com/index6.html'>considered</a> black hat SEO and is likely to incur a penalty. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. <h2>Getting clicks on your title is just half of the equation</h2>An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Always Add Value. Add value in every blog post,
blog comment, social media update and web page. Don’t
worry about backlinks or keyword rank. People will read and
share your valuable content, and the rest will take care of itself. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence." <h2>Be specific when the user wants a particular thing</h2>Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Keyword stuffing is <a href='http://seoadvice.sdbx.jp/starter/index7.html'>simply</a> the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Google is constantly evolving to better understand the context and intent of user behaviour. </p>Why won’t people engage with my content?2018-01-27T02:20:00+01:002018-01-27T02:20:00+01:00Tony Posttag:tony.buzama.com,2018-01-27:/Why-won-t-people-engage-with-my-content--1517019601.html<p>Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Brand mentions and <a href='http://basic0908.eklablog.com/long-tail-traffic-a134260400?logout'>co-citations</a> are also …</p><p>Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Brand mentions and <a href='http://basic0908.eklablog.com/long-tail-traffic-a134260400?logout'>co-citations</a> are also very important to Google, in determining the quality and usefulness of a particular web page. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. <h2>Do you understand the demographics of social media across networks?</h2>Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. In short, Google <a href='http://seoguide4u.angelfire.com/site-structure.html'>is</a> looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. <h2>Content rated as topically relevant significantly outperforms content that doesn't cover a topic in-depth</h2>Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. When they are <a href='http://frances.bloggersdelight.dk/2018/01/05/keyword-clustering-examples/'>indexing
websites,</a> the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. <h2>Optimizing your website for both Google and web users</h2>For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. You should see improvements in website traffic, a key indicator of progress for your keywords. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages." <h2>Why won’t people engage with my content?</h2>Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Make sure you <a href='http://seohull.buffalo.io/you-need-a-clear-strategy-on-your-most-profitable-keywords'>optimize</a> your content with the right key term. This way, Google spider can index and serve your content to targeted search users. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. </p>Quality content takes time and money2018-01-24T00:00:00+01:002018-01-24T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-24:/Quality-content-takes-time-and-money-1516910966.html<p>Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …</p><p>Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. Gone are the <a href='http://lastingsearcher.byethost12.com/index31.html'>days</a> of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. <h2>Don't scrape content from other websites</h2>Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. After crawling your <a href='http://blog.goo.ne.jp/basic0908/e/42cc7a65a3a27d2bec9a226865ff4bde'>site</a> and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. When done well, content marketing can contribute to boosting a site’s position in search rankings. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. <h2>Bulk all Referring Domains together</h2>Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. One of the <a href='http://topseoblog.blogsky.com/1396/10/21/post-43/Check-for-301-and-302-redirects'>biggest</a> lessons I’ve learned is that keywords can
really keep web pages focused, which is important in SEO. We
look at buyer persona behavior, industry trends, competitors
and more to build a list of targeted terms, and then we focus
on one term per page. In doing so, we can more easily provide
value to our viewers. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.
<h2>Enhance Your Outreach Strategy</h2>Anyone with a site that provides useful content and has the right network can now drive organic traffic. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Don't commit the cardinal sin of letting dots ruin your page descriptions" <h2>Quality content takes time and money</h2>The old saying that “life is a journey, not a destination” can also be applied to SEO. Brands that <a href='http://seohull.strikingly.com/blog/advanced-detection-of-google-duplicates-requires-special-work'>rank</a> high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. </p>The key here is to make sure SEO is worthwhile2018-01-24T00:00:00+01:002018-01-24T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-24:/The-key-here-is-to-make-sure-SEO-is-worthwhile-1516910949.html<p>After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …</p><p>After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Your website pages <a href='http://peargreen.byethost15.com/index16.html'>must</a> have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. <h2>Adjust your appearance in search</h2>Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Seeing which sites <a href='https://www.dailystrength.org/journals/why-does-content-matter-for-seo'>are</a> currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Having a different description meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site:
operator). You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! <h2>Never Stop Working</h2>What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. is of <a href='http://unicornwings.jugem.jp/?eid=21'>primary</a> importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. <h2>Go long-tail and forget keyword stuffing</h2>Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. I strongly believe that relevant links have a bigger impact on the algorithm. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses." <h2>The key here is to make sure SEO is worthwhile</h2>It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Clearly, keywords are <a href='http://seoblog.wikidot.com/blog:5'>important.</a> They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. There's nothing like marketing in the minute. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. </p>Does Organic CTR Impact SEO Rankings?2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-23:/Does-Organic-CTR-Impact-SEO-Rankings--1516910980.html<p>The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Mobile SEO should <a href='http://seohull.strikingly.com/blog/is-seo-just-the-process-of-getting-more-inbound-links'>always</a> be a work in progress because there are always new things to improve. Also …</p><p>The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Mobile SEO should <a href='http://seohull.strikingly.com/blog/is-seo-just-the-process-of-getting-more-inbound-links'>always</a> be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. <h2>Crawling and Indexing</h2>Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. If you have <a href='http://pagebin.com/pDFKTV6H'>too</a> many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. <h2>Content Resources</h2>Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. How well written <a href='http://seohull.strikingly.com/blog/need-to-branch-out-for-seo'>your</a> content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. A great and fast way to convey your goal is by using headlines and taglines. <h2>Google ranking factors</h2>To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal." <h2>Does Organic CTR Impact SEO Rankings?</h2>The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Most of your <a href='http://seotip.seesaa.net/article/456358717.html'>link</a> authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Post regularly and build the trust of your users with content marketing. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. </p>Thin content issues might negatively impact SERP visibility2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-23:/Thin-content-issues-might-negatively-impact-SERP-visibility-1516910983.html<p>Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Setting up Google <a href='http://basic0908.spruz.com/pt/-A-quality-blog-improves-your-Google-ranking.12-27-2017/blog.htm'>My</a> Business is a must for your SEO gameplan …</p><p>Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Setting up Google <a href='http://basic0908.spruz.com/pt/-A-quality-blog-improves-your-Google-ranking.12-27-2017/blog.htm'>My</a> Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. <h2>Offsite SEO Strategies</h2>Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. In the <a href='http://barbara.hariko.com/seo-basics/index3.html'>same</a> way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) <h2>Google is aware that paid linking goes on </h2>Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site If you have <a href='http://serveis.gandia.org/forum/member.php?action=profile&uid=914'>plans</a> to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. <h2>Usability benefits of an optimized URL</h2>Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing." <h2>Thin content issues might negatively impact SERP visibility</h2>Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Content marketing is <a href='http://peargreen.byethost15.com/index28.html'>about</a> creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. The day may come when links are less important to rankings, but that day hasn’t arrived yet. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. </p>Strong relationships = Long-term SEO benefits2018-01-22T00:00:00+01:002018-01-22T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-22:/Strong-relationships-Long-term-SEO-benefits-1516910961.html<p>Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. A natural link <a href='http://blog.goo.ne.jp/basic0908/e/5f2e18e4a847d985ab9788a09604c493'>profile</a> has variety. The links come from different domains and links will have different strengths. In a link building campaign, you …</p><p>Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. A natural link <a href='http://blog.goo.ne.jp/basic0908/e/5f2e18e4a847d985ab9788a09604c493'>profile</a> has variety. The links come from different domains and links will have different strengths. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. <h2>Shift the focus from only SEO to provide a better user experience</h2>While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Allow visitors to <a href='http://sansaraevens.postach.io/post/seo-is-under-our-skin'>your</a> site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. <h2>The Lay of the Land</h2>The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. In the past, <a href='http://basic0908.spruz.com/pt/It-takes-more-than-just-continuous-output-to-get-anywhere-with-a-blog.1-7-2018/blog.htm'>standard</a> SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Keyword research is one of the highest return SEO activities that is essential for your marketing success. <h2>Use social sharing buttons as a matter of course</h2>As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "You will never get enough traffic on your website. That’s the human nature. We always strive for more." <h2>Strong relationships = Long-term SEO benefits</h2>Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. After you complete <a href='https://www.gitbook.com/book/gazhall/search-engine-optimisation/details'>your</a> Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. The key to a successful list post is no more complicated than including a large number of quality items. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. </p>Advanced detection of Google duplicates requires special efforts2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-19:/Advanced-detection-of-Google-duplicates-requires-special-efforts-1516910969.html<p>The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Increase visibility to <a href='https://seocrazy.joomla.com/57-nobody-likes-dirty-urls'>new</a> content you create by sharing it on social networks and building links to your content (both internally …</p><p>The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Increase visibility to <a href='https://seocrazy.joomla.com/57-nobody-likes-dirty-urls'>new</a> content you create by sharing it on social networks and building links to your content (both internally and from external sites). Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. <h2>Optimal size of title tags</h2>Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Like all things <a href='http://gaz.cu.ma/seostrategy/index14.html'>when</a> it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. <h2>Track the Results and Scale It</h2>If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. Digital marketing professionals <a href='http://searchmarketing.strikingly.com/blog/mobile-search-implications'>understand</a> the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. After you publish a blog post, share it on your social networks and then engage when people engage with you. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted <h2>now and understand your audience</h2>SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. " <h2>Advanced detection of Google duplicates requires special efforts</h2>Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Google continues to <a href='http://sansara2.moonfruit.com'>use</a> natural, quality inbound links as a main ranking factor. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. </p>Determining Searcher Intent and Delivering Relevant, Fresh Content2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-19:/Determining-Searcher-Intent-and-Delivering-Relevant-Fresh-Content-1516910989.html<p>SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Fundamental search engine <a href='https://ameblo.jp/basic0908/entry-12342443876.html'>optimization</a> never changes. You only have three things to work with: content, links, and measurement. If you’re not …</p><p>SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Fundamental search engine <a href='https://ameblo.jp/basic0908/entry-12342443876.html'>optimization</a> never changes. You only have three things to work with: content, links, and measurement. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. <h2>Google Loves Diversity</h2>Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? Local businesses can’t <a href='http://searchmarketing.strikingly.com/blog/implement-responsive-design-in-your-website'>be</a> fully evaluated on the basis of links. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. <h2>It’s All About Who You Know</h2>SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. In Google search <a href='http://barbara.hariko.com/seo-basics/index36.html'>results,</a> you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Search engines have a limited ability to recognize images, animation, video and audio. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! <h2>Longtail terms</h2>As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google." <h2>Determining Searcher Intent and Delivering Relevant, Fresh Content</h2> Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. With all the <a href='https://seo4u5.webnode.com/l/link-exchanges-can-be-good-too/'>signals</a> in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? At the end of the day, consumers want to feel like they’re always interacting with something natural and real. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. </p>Websites which are not yet indexed by Google2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-19:/Websites-which-are-not-yet-indexed-by-Google-1516910957.html<p>In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted …</p><p>In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. SEO has matured. <a href='https://balancedview.jimdo.com/beginners-advice/directories/'>It</a> is a serious business, and most brands invest a lot of time and effort into it. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! <h2>Local SEO vs traditional advertising – which is better?</h2>External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Creative, interesting, and <a href='https://medium.com/@gazhall/think-like-a-human-not-a-spider-69c9211b7ad7'>informational</a> articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). <h2>Redirect Attachment URLs To Parent Post</h2>Currently more than half of searches account for mobile devices. Google wants to <a href='http://basic0908.mihanblog.com/post/2'>retain</a> its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. <h2>SEO does not happen in a bubble</h2>A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window?" <h2>Websites which are not yet indexed by Google</h2>Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. If nobody has <a href='https://www.netmums.com/east-riding/local/view/local-services/website-design-and-pc-repairs/1-website-search-engine-marketing'>heard</a> of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. </p>Panda 4.2 as core ranking algorithm2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-18:/Panda-4-2-as-core-ranking-algorithm-1516910967.html<p>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …</p><p>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Producing content that <a href='http://seoadvice.wikidot.com/blog:46'>ranks</a> well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. <h2>Participate in blog discussions</h2>Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Adding links and <a href='http://qtwork.tudelft.nl/qtlab/index.php/User_talk:Droopy5'>information</a> to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Stick to these good practices and you’ll be on your way to free traffic. <h2>SEO for Ideological Influence</h2>If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? In the early <a href='http://seoadvice.sdbx.jp/starter/index2.html'>days</a> of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. <h2>Use your outreach skills</h2>Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Most companies use SEO to increase website traffic, which in turn, increases revenue. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: " Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines." <h2>Panda 4.2 as core ranking algorithm</h2>Have An Effective, Personalize Outreach Template Understanding your audience <a href='https://hullseo44.blogspot.co.uk/2017/12/optimize-your-content-around-topic-not.html'>and</a> the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. </p>Create Keyword Evaluation Models2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-17:/Create-Keyword-Evaluation-Models-1516910912.html<p>Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …</p><p>Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. Link building is <a href='https://issuu.com/gazhall6/docs/onsite-seo'>still</a> an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. <h2>Don’t forget to link from the top too</h2>The day may come when links are less important to rankings, but that day hasn’t arrived yet. If everybody is <a href='http://apple335.doorblog.jp/archives/6364536.html'>linking</a> people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. <h2>Target Specific, Longtail Keywords</h2>The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. Google is getting <a href='http://anders32.postbit.com/cherish-the-more-competitive-terms-in-your-buckets.html'>better</a> every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. <h2>If your business is local, your SEO potential just got a bit sweeter. You probably notice that when you search for a local business (like “bakery in Hull City Centre”), the top two or three results are Google My Business and Yelp listings, proving that local review and business directory sites
are becoming another way to rank higher in search engine results.</h2>If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important." <h2>Create Keyword Evaluation Models</h2>Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. During the life <a href='https://medium.com/@gazhall/not-so-long-ago-seo-and-social-media-marketing-were-different-things-103c1cc7d79e'>of</a> any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. </p>Use different keyword suggestion tools2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-17:/Use-different-keyword-suggestion-tools--1516910975.html<p>Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. SEO is all <a href='http://seoadvice.sdbx.jp/starter/index6.html'>about</a> ranking high on search indexes, which can’t happen without you …</p><p>Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. SEO is all <a href='http://seoadvice.sdbx.jp/starter/index6.html'>about</a> ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. <h2>If it isn’t on Google, it doesn’t exist</h2>Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. Keyword research is <a href='http://seoadvice.sdbx.jp/advice/index.html'>still</a> useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. <h2>Monitor the evolution of your rankings </h2>Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. For a search <a href='http://leadlantern.byethost14.com/index35.html'>engine</a> to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. <h2>How to make writing SEO-friendly copy almost kind of tolerable</h2>SEO success relies heavily on the keywords you choose to target. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content." <h2>Use different keyword suggestion tools
</h2>Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. Google scores ‘fresh <a href='http://lastingsearcher.byethost12.com/index23.html'>content’</a> that’s updated regularly in a different way to a news article that doesn’t change. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. </p>Try, test, repeat2018-01-16T00:00:00+01:002018-01-16T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-16:/Try-test-repeat-1516910977.html<p>Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
When content is <a href='http://searchmarketing.strikingly.com/blog/the-key-here-is-to-make-sure-seo-is-worthwhile'>optimized</a> for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication …</p><p>Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
When content is <a href='http://searchmarketing.strikingly.com/blog/the-key-here-is-to-make-sure-seo-is-worthwhile'>optimized</a> for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. <h2>Why won’t people engage with my content?</h2>Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Putting effort into <a href='http://darcy.qsite.dk/215340/Blog'>the</a> offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. How do your competitors rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. <h2>Local SEO is way more than Google</h2>SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Google does not <a href='http://seotips.sdbx.jp/index36.html'>work</a> only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. <h2>The most time consuming aspect is writing content</h2>You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs." <h2>Try, test, repeat</h2>The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Internal SEO isn’t <a href='https://seocrazy.joomla.com/89-seo-still-has-a-steep-learning-curve'>just</a> about keywords anymore; it’s about creating an authentic and engaging user experience. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. </p>Use a content delivery network2018-01-16T00:00:00+01:002018-01-16T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-16:/Use-a-content-delivery-network-1516910973.html<p>The number and quality of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites …</p><p>The number and quality of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. Meta tags are <a href='https://sansara2.neocities.org/index30.html'>pieces</a> of HTML code that can be added to the <head> section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). Create and submit sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. <h2>Only build citations for real physical locations</h2>To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. If everybody is <a href='https://seocrazy.joomla.com/20-seo-for-lead-generation-and-direct-marketing'>linking</a> people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. <h2>Anatomy of a Keyword</h2>The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. Search engines place <a href='http://seoadvice.sdbx.jp/advice/index23.html'>a</a> lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Machines are writing stories and that is often something Google is not a fan of. <h2>Make Sure People Still Search for the Topic</h2>Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste." <h2>Use a content delivery network</h2>After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… If you make <a href='http://seoadvice.sdbx.jp/starter/index6.html'>a</a> website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. </p>Don’t forget local search2018-01-14T00:00:00+01:002018-01-14T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-14:/Don-t-forget-local-search-1516910982.html<p>Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. SEO isn’t an <a href='http://barbara.hariko.com/facilitate-seo/index31.html'>option</a> for small businesses today. When a potential customer searches for your product …</p><p>Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. SEO isn’t an <a href='http://barbara.hariko.com/facilitate-seo/index31.html'>option</a> for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. Strategically written website copy includes well-thought-out internal links and calls to action. <h2>Avoid Downtime By Choosing Reliable Host</h2>Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. To gain visibility <a href='http://seoadvice.sdbx.jp/advice/index24.html'>across</a> search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. <h2> It’s tough to track what’s working if you don’t have a consistent flow of online visitors</h2>The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. The source of <a href='http://barbara.hariko.com/starting_out/index4.html'>a</a> link matters a great deal to how much weight it carries in Google’s algorithm. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. <h2>The need to quantify quality</h2>Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social." <h2>Don’t forget local search</h2>Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Once you know <a href='http://unicornwings.jugem.jp/?eid=10'>your</a> goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. </p>Your Customers are searching their query in different ways2018-01-14T00:00:00+01:002018-01-14T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-14:/Your-Customers-are-searching-their-query-in-different-ways-1516910966.html<p>If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. It seems the <a href='http://searchmarketing.beep.com/benchmarking-current-status-2017-12-06.htm'>world</a> is going …</p><p>If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. It seems the <a href='http://searchmarketing.beep.com/benchmarking-current-status-2017-12-06.htm'>world</a> is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. <h2>Internal Contextual Linking On Long Tail Keywords</h2>Search engines want to deliver the best results to searchers based on the search terms visitors enter. When they are <a href='http://lastingsearcher.byethost12.com/index5.html'>indexing
websites,</a> the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. <h2>Follow an Established Path to Success</h2>Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Adding links and <a href='http://seotip.seesaa.net/article/456180727.html'>information</a> to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. <h2>Make sure you have a responsive design</h2>A so-called website blocker is something that prevents search engines from accessing the site Development of a prioritized list of targeted search terms related to your customer base and market segment. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content." <h2>Your Customers are searching their query in different ways</h2>A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Imagine for a <a href='https://clementine55.jimdo.com/technical-seo/keyword-seelction/'>moment,</a> a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. </p>You should be making a concerted effort to keep up with a consistent publishing schedule2018-01-13T00:00:00+01:002018-01-13T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-13:/You-should-be-making-a-concerted-effort-to-keep-up-with-a-consistent-publishing-schedule-1516910961.html<p>While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Good content is <a href='http://seoadvice.sdbx.jp/starter/index16.html'>important,</a> but it …</p><p>While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Good content is <a href='http://seoadvice.sdbx.jp/starter/index16.html'>important,</a> but it also needs to rank high on SERPs if you want to reach a wider audience with it. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. <h2>Are you generating results for your keyword?
</h2>f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Don’t try to <a href='https://www.kiwibox.com/basic0908/blog/entry/142783451/the-methods-vary-between-different-technical-practices/'>act</a> smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. <h2>Benchmarking Current Indexing Status</h2>Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites When you <a href='http://seoadvice.sdbx.jp/starter/index2.html'>link</a> out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. The convergence of SEO and content has been a driving force in marketing for the past few years. <h2>Establish intuitive information architecture</h2>You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain." <h2>You should be making a concerted effort to keep up with a consistent publishing schedule</h2>Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. If everyone’s mobile <a href='http://www.repcheckr.com/reviews/gazhall.com'>device</a> had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. The old saying that “life is a journey, not a destination” can also be applied to SEO. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. </p>Links, links, links!2018-01-11T00:00:00+01:002018-01-11T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-11:/Links-links-links--1516910988.html<p>Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Choosing keywords <a href='http://martina32.blog2learn.com/9655886/adding-endless-pages-of-irrelevant-content-to-your-website-won-t-increase-traffic'>should</a> be your first step …</p><p>Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Choosing keywords <a href='http://martina32.blog2learn.com/9655886/adding-endless-pages-of-irrelevant-content-to-your-website-won-t-increase-traffic'>should</a> be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. <h2>Getting Started with SEO Keyword Research</h2>Users searching for your site on Google might not necessarily want to land on your homepage. Use Fetch as <a href='https://www.yumpu.com/user/basic0908'>Google</a> to test whether Google can crawl and index important pages within your site. Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. <h2>Technical aspects of creating site content</h2>When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Since search engines <a href='http://seohull.strikingly.com/blog/double-check-your-urls'>focus</a> more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. <h2> Local link building is an artform unto itself, and you’ll need to tackle it in isolation for the best results</h2>Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors." <h2>Links, links, links!</h2>Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Don't fill your <a href='http://pagebin.com/YNfltFpf'>page</a> with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. </p>Create great content people want to read2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-09:/Create-great-content-people-want-to-read-1516910958.html<p>Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic …</p><p>Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. SEO criteria frequently <a href='http://seoadvice.sdbx.jp/tips/index6.html'>changes</a> and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. <h2>Closed groups and group invites</h2>SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Optimizing a blog <a href='http://seohull.strikingly.com/blog/today-s-consumers-want-it-all'>is</a> very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. The convergence of SEO and content has been a driving force in marketing for the past few years. Keywords should be relevant. This means your site should be a satisfactory destination for users. <h2>Edit, proofread and aim for readability</h2>Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. The seminal idea <a href='http://alton.mee.nu/searchtips/index38.html'>behind</a> Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. <h2>Wrap Subheadings in H2 Tags</h2>Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. " <h2>Create great content people want to read</h2>Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Search engines use <a href='http://seoadvice.sdbx.jp/starter/index6.html'>links</a> to discover when new webpages have been created and to help determine how well a page should rank in their results. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Finding authoritative sites that’ll link back to your pages can be difficult. </p>Submit a XML Sitemap To Speed Up Indexing2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-09:/Submit-a-XML-Sitemap-To-Speed-Up-Indexing-1516910952.html<p>How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? The algorithms of <a href='http://basic0908.mihanblog.com/post/42'>search</a> engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. If …</p><p>How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? The algorithms of <a href='http://basic0908.mihanblog.com/post/42'>search</a> engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. <h2>Who links back to my site?</h2>While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. Now, keyword stuffing <a href='http://searchmarketing.beep.com/how-to-choose-a-domain-name-for-maximum-seo-benefit-2018-01-11.htm'>or</a> having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. <h2>Here’s the good part. From constraints, creativity flows</h2>You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. SEO isn’t a <a href='http://lastingsearcher.byethost12.com/index23.html'>quick</a> tactic that will suddenly boost traffic to your website; it’s a long-term commitment, When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. <h2>Why local link building?</h2>Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot." <h2>Submit a XML Sitemap To Speed Up Indexing</h2>If you're anything like me, then you're looking to understand why certain things work the way they do. It’s important to <a href='https://medium.com/@gazhall/seo-for-raw-traffic-c38144e8c3bb'>keep</a> in mind that if search engine traffic is your only goal, your results will probably suffer. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. </p>Is your content suitable for the audience you want to target?2018-01-08T00:00:00+01:002018-01-08T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-08:/Is-your-content-suitable-for-the-audience-you-want-to-target--1516910978.html<p>In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). Long-format …</p><p>In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). Long-format articles in <a href='http://basic0908.mihanblog.com/post/30'>excess</a> of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Google continues to use natural, quality inbound links as a main ranking factor. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. <h2>Getting your content out there and shared generously</h2>You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. A picture can <a href='http://www.trop.uha.fr/patrice/courtiers/phpinfo.php?a%5B%5D=vestibul%20ar%20enem%20anglo%20%28<a%20href%3Dhttp%3A%2F%2Fgazhall.com%2F>%20Freelance%20SEO%20Consultant<%2F%20a>%29'>be</a> worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! What would you type into a search engine to find your business website or page? SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. <h2>Stick To Either www or non-www Domain</h2>The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Remember: Google wants <a href='https://medium.com/@gazhallseo/the-after-penguin-effect-12eae5fc4fb2'>to</a> see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. A strong linking structure and other internal SEO best practices can provide that. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. <h2>SEO still has a steep learning curve</h2>Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Setting the value of the "rel" attribute of a link to "nofollow" will
tell Google that certain links on your site shouldn't be followed
or pass your page's reputation to the pages linked to.
Nofollowing a link is adding rel="nofollow" inside of the link's anchor
tag. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines." <h2>Is your content suitable for the audience you want to target?</h2>You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. Use the rel=nofollow <a href='https://modernvb.com/entry.php?11187-Google-wards-off-the-abuse-of-link-splurging'>tag</a> in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. </p>Competitor link profile analysis2018-01-07T00:00:00+01:002018-01-07T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-07:/Competitor-link-profile-analysis-1516910972.html<p>How do you work out the price of SEO packages? If you can’t <a href='https://clementine55.jimdo.com/offsite-seo/external-linking/'>budget</a> for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the …</p><p>How do you work out the price of SEO packages? If you can’t <a href='https://clementine55.jimdo.com/offsite-seo/external-linking/'>budget</a> for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. <h2>Add contextual (in-content) links to other relevant pages on your website</h2>SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. It should be <a href='http://seoadvice.sdbx.jp/starter/index17.html'>clearly</a> understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. <h2>Links, links, links!</h2>Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. Backlinks are the <a href='http://barbara.hariko.com/next-stage/index12.html'>foundation</a> of Google's algorithm for determining a site’s page rank. When you’re looking at a competitor’s web page source code, you’ll see the <title> tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? <h2>Identify and remove duplicate content</h2>The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website." <h2>Competitor link profile analysis</h2>Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Whether or not <a href='http://basic0908.eklablog.com/what-worked-a-few-years-ago-is-now-irrelevant-a135377324'>a</a> website gets to top ranking positions depends on how unique its content is and how much added value it provides users. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. </p>Get Product Reviews Using Influencer Platforms2018-01-07T00:00:00+01:002018-01-07T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-07:/Get-Product-Reviews-Using-Influencer-Platforms-1516910981.html<p>A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. If you want <a href='http://www.seospot.org/gazhall.com'>to</a> score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products …</p><p>A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. If you want <a href='http://www.seospot.org/gazhall.com'>to</a> score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Web pages containing matching verbiage will have lower visibility in searches. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. <h2>Links are still the currency of the Internet.</h2>Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. It’s entirely possible <a href='http://griffithzone.com/UserProfile/tabid/61/userId/12143408/Default.aspx'>that</a> Google actually uses some sort of hidden sliding scale to determine its quality score. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. <h2>What is Keyword Research?</h2>Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. If you find <a href='https://modernvb.com/entry.php?8948-The-Broken-Link-Building-Method'>that</a> your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Link outreach is a bit “old school” but can still be quite powerful. <h2>Revise your old content and update it</h2>Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data." <h2>Get Product Reviews Using Influencer Platforms</h2>Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. All Javascript and <a href='https://seohullblog.wordpress.com/2017/12/12/landing-page-experience/'>CSS</a> files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. </p>On-page SEO principles2018-01-06T00:00:00+01:002018-01-06T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-06:/On-page-SEO-principles-1516910954.html<p>Contextual link building is the quickest way to boost your site’s search performance. When building <a href='http://barbara.hariko.com/more-information/index14.html'>your</a> content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. If you’re new to the SEO game it's easy to …</p><p>Contextual link building is the quickest way to boost your site’s search performance. When building <a href='http://barbara.hariko.com/more-information/index14.html'>your</a> content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. SEO is alive and well, and its just as powerful as it ever was. <h2>Add your contact details to every page of your website & social media profiles</h2>In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. When deciding which <a href='http://seohull.freeforums.net/thread/9/importance-keyword-reviews'>keywords</a> to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. <h2>Real Websites index faster</h2>A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. If you’ve been <a href='http://seohull.strikingly.com/blog/technology-choices-for-the-best-seo'>producing</a> content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. <h2>Local SEO vs traditional advertising – which is better?</h2>For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers." <h2>On-page SEO principles</h2>Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. Google/Bing Webmaster Tools <a href='https://seohullblog.wordpress.com/2017/12/17/drop-keyword-in-first-100-words/'>allows</a> you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. </p>Understanding the rationale behind SEO2018-01-06T00:00:00+01:002018-01-06T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-06:/Understanding-the-rationale-behind-SEO-1516910992.html<p>Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google …</p><p>Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. TD-IDF means that <a href='http://basil4325.karou.jp/index38.html'>content</a> should include different phrases and that some of those phrases should appear more frequently than others. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. <h2>Do-Not dump the anchored links with keywords</h2>Your Title Tags are far-and-away the most important places to put your keywords. A page’s title <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801240001/'>tag</a> is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. <h2>Universal Search/Blended Search</h2>While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Don’t use hidden <a href='https://basic0908.bandcamp.com/releases'>text</a> or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. <h2>The main aim of your content</h2>The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Make sure that you label all of your images with descriptive alt attributes." <h2>Understanding the rationale behind SEO</h2>One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Most SEOs would <a href='http://cranberry.hatenablog.com/entry/2018/01/07/003000'>agree</a> that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. </p>Competitor Analysis and Opportunity Identification2018-01-04T00:00:00+01:002018-01-04T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-04:/Competitor-Analysis-and-Opportunity-Identification-1516910979.html<p>You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. The better <a href='http://basil4325.karou.jp/index16.html'>your</a> content is organized and the more quality you provide, the higher Google will put your site on the search …</p><p>You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. The better <a href='http://basil4325.karou.jp/index16.html'>your</a> content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. <h2>Dissecting Your SEO Competitors</h2>Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. After conducting <a href='https://seotips4pros.neocities.org/index29.html'>some</a> keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? <h2>Use your website to build trust:</h2>Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. Increase visibility to <a href='http://topseoblog.blogsky.com/1396/10/02/post-17/More-importance-is-given-to-mobile'>your</a> optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. <h2>The best way to escape Google’s Panda penalty</h2>Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important." <h2>Competitor Analysis and Opportunity Identification</h2>SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. If your site <a href='http://greendoorseo.byethost5.com/index13.html'>had</a> a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. </p>A Few Reasons Why These Algorithms Sometimes Fail2018-01-03T00:00:00+01:002018-01-03T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-03:/A-Few-Reasons-Why-These-Algorithms-Sometimes-Fail-1516910990.html<p>When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …</p><p>When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. If you want <a href='http://sitiweb.targnet.it/?your_URL=http://library.csu.edu/mediawiki/index.php/User:Basic0908'>to</a> generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Use Fetch as Google to test whether Google can crawl and index important pages within your site. <h2>Localise as many elements as you can</h2>Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) The absence of <a href='http://frances.bloggersdelight.dk/2018/01/08/keep-your-anchor-texts-natural/'>a</a> hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query <h2>Why do links matter?</h2>Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. SEO is a <a href='http://barbara.hariko.com/seo-basics/index10.html'>marketing</a> discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. <h2>Head Section Order</h2>Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs." <h2>A Few Reasons Why These Algorithms Sometimes Fail</h2>Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. “SEO” refers to <a href='http://seotrainingtips.byethost13.com/index8.html'>search</a> engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. SEO changes quickly. Information that was true six months ago, may not be true today. </p>What are sitelinks?2018-01-03T00:00:00+01:002018-01-03T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-03:/What-are-sitelinks--1516910965.html<p>While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Content curation is <a href='https://www.dailystrength.org/journals/how-you-should-be-developing-your-seo-strategy'>a</a> common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives …</p><p>While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Content curation is <a href='https://www.dailystrength.org/journals/how-you-should-be-developing-your-seo-strategy'>a</a> common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. <h2>More powerful subheadings</h2>As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. A webpage’s loading <a href='https://weheartit.com/seohull'>speed</a> is very important for its ranking.
Users don’t want to spend time waiting for a page to
load; they want to see your content immediately. Webpages
with high loading times have high bounce rates, and high
bounce rates often result in poor rankings. One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? <h2>What is SEO really about?</h2>Domain to page relevancy means the page linking to your website is relevant to your domain. The search engines <a href='http://searchmarketing.strikingly.com/blog/finding-backlink-opportunities'>continuously</a> invest in improving their ability to better process the content of web pages CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. <h2>Make Sure Redirects Persist</h2>Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services." <h2>What are sitelinks?</h2>One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. The search engines <a href='https://seocrazy.joomla.com/11-optimize-your-content-around-a-topic'>now</a> identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. </p>Expand as necessary.2018-01-01T00:00:00+01:002018-01-01T00:00:00+01:00Tony Posttag:tony.buzama.com,2018-01-01:/Expand-as-necessary--1516910951.html<p>Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Search engines are <a href='http://seotactics.mywebcommunity.org/index5.html'>very</a> clever in reading every …</p><p>Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Search engines are <a href='http://seotactics.mywebcommunity.org/index5.html'>very</a> clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. <h2>Content is vital for SEO</h2>If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Reacting to reviews <a href='http://topseoblog.blogsky.com/1396/10/19/post-37/What-promise-do-you-make-to-your-customers'>appears</a> to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Google is famously secretive about how it ranks local businesses. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. <h2>Just take care of the Penguin consequences</h2>Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. In addition to <a href='http://unicornwings.jugem.jp/?eid=14'>the</a> actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. The search engines must execute multiple tasks very well to provide relevant search results. <h2>Action Plan</h2>When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it." <h2>Expand as necessary.</h2>If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site There are many <a href='http://darcy.qsite.dk/215340/Blog'>different</a> ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. </p>SEO Remains Keyword Driven & LSI Keywords Are Important2017-12-30T00:00:00+01:002017-12-30T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-30:/SEO-Remains-Keyword-Driven-LSI-Keywords-Are-Important-1516910950.html<p>On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm SEO has tremendously <a href='http://seotrainingtips.byethost13.com/index35.html'>grown</a> over the past few years and search engines are getting smarter and smarter. Staying on …</p><p>On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm SEO has tremendously <a href='http://seotrainingtips.byethost13.com/index35.html'>grown</a> over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. <h2>Target Low Hanging Fruits</h2>Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. The number <a href='https://seogall.wixsite.com/blog/single-post/2017/12/12/Incorporate-relevant-keywords-in-your-post'>of</a> referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. <h2>Get familiar with the landscape of local SEO</h2>Never sell yourself short and never assume anyone knows your business better than you. Once you know <a href='http://basic0908.inube.com/blog/7157619//'>your</a> goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. <h2>Build on the trust of existing content</h2>A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google is getting better and better at recognizing content that truly is useful to people." <h2>SEO Remains Keyword Driven & LSI Keywords Are Important</h2>Organic traffic is free, which is why it is best if you focus on attaining it for your web page. You have complete <a href='https://medium.com/@gazhallseo/optimize-all-your-images-to-gain-new-opportunities-for-search-ranking-d57cb5fc0504'>control</a> over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. On-page optimization is one part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. </p>More powerful subheadings2017-12-28T00:00:00+01:002017-12-28T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-28:/More-powerful-subheadings-1516910978.html<p>Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. You should definitely <a href='http://seoadvice.sdbx.jp/thoughts/index34.html'>be</a> using canonical URLs with keywords …</p><p>Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. You should definitely <a href='http://seoadvice.sdbx.jp/thoughts/index34.html'>be</a> using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Instead of creating content, a lot of websites should be focused on cleaning content. <h2>Google recommends this as a guideline</h2>Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. The nature of <a href='http://seotip.seesaa.net/article/456286256.html'>having</a> competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. <h2>How to promote your local business online</h2>The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Make sure you <a href='http://seotip.seesaa.net/article/456407161.html'>add</a> responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. <h2>Put your most popular phrases at the beginning of the page titles</h2>If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Search engines are invested in providing users a great mobile experience." <h2>More powerful subheadings</h2>A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Automatic redirects and <a href='http://greendoorseo.byethost5.com/index7.html'>rewrites</a> help search engines understand when you've made changes or moved pages on your site. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords </p>The more value you can provide, the better2017-12-28T00:00:00+01:002017-12-28T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-28:/The-more-value-you-can-provide-the-better-1516910965.html<p>Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Images, videos, slideshows <a href='http://seoadvice.sdbx.jp/advice/index25.html'>and</a> audio act as a signal of quality content to search engines… after all, you have put in the work to make your content …</p><p>Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Images, videos, slideshows <a href='http://seoadvice.sdbx.jp/advice/index25.html'>and</a> audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! To
achieve and maintain good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
penalized. For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). <h2>Optimization ensures the Website is easy to index</h2>Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Focussing on understanding <a href='http://blog.goo.ne.jp/basic0908/e/9ccb01fe7422ea90e5a78b698294052b'>the</a> intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). It may not be a good idea to link to the website from footers or sidebars. <h2>Fixing an Internal Linking Problem</h2>Quality and visibility. This is truly the great secret to SEO and content. Without discounting the <a href='http://strawberry9697.blog.shinobi.jp/seo/domain%20to%20page%20relevance'>value</a> of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. <h2>Structure of headings for your category / tag / taxonomy pages</h2>Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust." <h2>The more value you can provide, the better</h2>If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Follow all the <a href='https://www.spielwiki.de/Benutzer:SEO_Advisor'>good</a> on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. </p>If I stop doing SEO will my rankings drop?2017-12-27T00:00:00+01:002017-12-27T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-27:/If-I-stop-doing-SEO-will-my-rankings-drop--1516910944.html<p>If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. The days of <a href='https://seocrazy.joomla.com/73-easy-internal-linking-advice'>stuffing</a> keywords into bad content and having it rank are long gone. Now your content needs to focus on your target …</p><p>If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. The days of <a href='https://seocrazy.joomla.com/73-easy-internal-linking-advice'>stuffing</a> keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. <h2>Google wants to see that people are spending time on your website</h2>Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. The main purpose <a href='http://topseoblog.blogsky.com/1396/10/21/post-42/Technical-aspects-of-link-building'>of</a> categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. <h2>Quality, Plus Visibility</h2>Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Long form <a href='http://leadlantern.byethost14.com/index40.html'>content</a> is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. <h2>Google cares the most about editorial links</h2>Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques." <h2>If I stop doing SEO will my rankings drop?</h2>Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. While doing a <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801170000/'>backlink</a> audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. </p>Make sure you have a responsive design2017-12-27T00:00:00+01:002017-12-27T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-27:/Make-sure-you-have-a-responsive-design-1516910949.html<p>From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. As it may <a href='http://seoadvice.medianewsonline.com/index10.html'>seem</a> obvious by now, there is more to writing SEO-friendly content than …</p><p>From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. As it may <a href='http://seoadvice.medianewsonline.com/index10.html'>seem</a> obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords What Google wants to see is authoritative and relatable links talking about your site. Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. <h2>Web Optimization Best Practices and Techniques</h2>Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Some directories cost <a href='http://topseoblog.blogsky.com/1396/10/06/post-20/A-proximity-search-uses-the-order-of-the-search-phrase-to-find-related-documents'>money</a> in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. <h2>Blogging is one of the simplest and
most cost-effective ways to improve
search rankings</h2>Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. It’s no coincidence <a href='http://seotips.myblog.de/seotips/art/10938331/Single-keyword-SEO-has-been-a-staple-for-a-long-time'>that</a> the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. <h2>Understand your user flows</h2>Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. " <h2>Make sure you have a responsive design</h2>Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. There are an <a href='http://peargreen.byethost15.com/index14.html'>awful</a> lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. Google Analytics allows you to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. Get contextual links to your site that’ll boost your organic performance on search engines. </p>Heading structure for your single posts / single pages2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-25:/Heading-structure-for-your-single-posts-single-pages-1516910968.html<p>It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Links aren’t the <a href='http://seohull.strikingly.com/blog/more-content-equals-better-rankings-and-more-links'>only …</a></p><p>It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Links aren’t the <a href='http://seohull.strikingly.com/blog/more-content-equals-better-rankings-and-more-links'>only</a> factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience you’ll be able to create content that will not only rank well in the search engines but lead to better engagement with your website visitors. <h2>Domain to Domain Relevance</h2>Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Google’s web indexing <a href='http://barbara.hariko.com/facilitate-seo/index19.html'>system</a> favors recently updated content, especially for time-sensitive searches. On-page optimization is one part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. <h2>You can optimize keywords with your content</h2>Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. You will never <a href='http://omarwebsite.com/UserProfile/tabid/61/userId/4764913/Default.aspx'>get</a> enough traffic on your website. That’s the human nature. We always strive for more. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. <h2>Create Better Content</h2>Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL." <h2>Heading structure for your single posts / single pages</h2>When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Backlinks are important <a href='http://basil4325.karou.jp/index2.html'>for</a> Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. </p>The number of keyword phrases2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-25:/The-number-of-keyword-phrases-1516910985.html<p>You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …</p><p>You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. External optimization involves <a href='http://seotactics.mywebcommunity.org/index18.html'>optimizing</a> your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. <h2>How Many Words Can I Optimise A Page For?</h2>Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. The problem with <a href='https://sansara2.neocities.org/index4.html'>directories:</a> A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. <h2>A Link Reclamation technique</h2>Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. If you can’t <a href='https://seocrazy.joomla.com/70-seo-is-a-clean-lean-marketing-machine'>budget</a> for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. <h2>SEO is the tool to drive people to your website</h2>If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Whenever doing a website redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project!" <h2>The number of keyword phrases</h2>Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. The world is <a href='http://barbara.hariko.com/facilitate-seo/index39.html'>always</a> changing, and you have to keep up. If you do, the rewards can be great. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Think of SEO as one small part of a much more cohesive marketing strategy. </p>Link Intersect for SEO2017-12-21T00:00:00+01:002017-12-21T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-21:/-Link-Intersect-for-SEO-1516910970.html<p>Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. As companies adapt <a href='http://seotip.seesaa.net/article/456187776.html'>to</a> a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or …</p><p>Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. As companies adapt <a href='http://seotip.seesaa.net/article/456187776.html'>to</a> a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. <h2>Content distribution best practices</h2>Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. When Google demotes <a href='http://pagebin.com/HRGjVR9P'>your</a> page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. If you create high-quality pieces of informative content on your website page-to-page, you will rank. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. <h2>The most obvious SEO choice</h2>Write locally oriented content: It’s one of the best things you can do to improve local rankings. When done well, <a href='https://ameblo.jp/basic0908/entry-12341012828.html'>content</a> marketing can contribute to boosting a site’s position in search rankings. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. <h2>Geolocation</h2>User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Google’s Keyword Planner is a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The basic premise is that a page will show up in search engine results
because the website had mentioned the terms that were being searched
for on the website page. Of course, many websites use the same keywords
on the same page." <h2> Link Intersect for SEO</h2>Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. Try to ensure <a href='http://mmwg.com/UserProfile/tabid/61/userId/8134147/Default.aspx'>the</a> key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. </p>Easy steps you can take to evaluate the credibility of a website2017-12-21T00:00:00+01:002017-12-21T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-21:/Easy-steps-you-can-take-to-evaluate-the-credibility-of-a-website-1516910985.html<p>When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. The …</p><p>When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. The absence of <a href='http://blog.goo.ne.jp/basic0908/e/92ae70d7d50c4383ed26b6040176b2a2'>a</a> hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. <h2>Search engine spiders travel through links</h2>Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Domain authority is <a href='http://searchmarketing.strikingly.com/blog/usurp-the-serp'>a</a> score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. You should not only use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. <h2>Keep your page titles down to 7-9 words or 55 characters, including spaces</h2>The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. Historically, traffic from <a href='http://sansaraevens.postach.io/post/conversions-are-truly-the-only-thing-that-matters'>search</a> engines has been about a very singular
pursuit -- that of rankings. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. <h2>Social media signals have always invited contradicting opinions</h2>Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Take a look at your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links!" <h2>Easy steps you can take to evaluate the credibility of a website</h2>The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. As SEOs we <a href='http://strawberry9697.blog.shinobi.jp/analytics/social%20shares%20play%20a%20huge'>always</a> want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. </p>Poor Migration2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-20:/Poor-Migration-1516910945.html<p>Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …</p><p>Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. User experience factors <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801210000/'>that</a> improve mobile sites are related to better SEO rankings; external links continue to decline in importance Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. <h2>Enhance Your Outreach Strategy</h2>Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Rankings in SEO <a href='http://belzec.phorum.pl/viewtopic.php?f=11&t=1018432'>refers</a> to a website’s position in the search engine results page. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. <h2>Improve site speed</h2>A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. When optimizing your <a href='https://modernvb.com/entry.php?9722-Identify-and-include-commonly-searched-words'>Google</a> My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. <h2>How do you make a Google friendly subheading?</h2>SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations." <h2>Poor Migration</h2>When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Content freshness matters. <a href='http://seoadvice.sdbx.jp/tips/index6.html'>Keeping</a> your content up to date helps search engines understand that your site is accurate today. When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. </p>Relevance is the key issue2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-20:/Relevance-is-the-key-issue-1516910950.html<p>A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Link building is <a href='http://barbara.hariko.com/starting_out/index9.html'>still</a> an effective way to up your website …</p><p>A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Link building is <a href='http://barbara.hariko.com/starting_out/index9.html'>still</a> an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. <h2>Rank Content in Google's Featured Snippet</h2>The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Google historically has <a href='https://plus.google.com/+GaryHall66'>looked</a> for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. <h2>Off page optimisation techniques for better rankings</h2>A natural link profile has variety. The links come from different domains and links will have different strengths. Data analysis should <a href='https://seocrazy.joomla.com/26-competitor-analysis-can-help-you-to-identify-links'>be</a> the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. <h2>Use Headers — Wisely</h2>You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO." <h2>Relevance is the key issue</h2>SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Remember, it takes <a href='http://searchmarketing.strikingly.com/blog/your-website-should-make-it-easy-to-do-business-with-you'>20</a> years to build a reputation and only five minutes to ruin it. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. </p>Understanding the long tail of search2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-20:/Understanding-the-long-tail-of-search-1516910969.html<p>To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …</p><p>To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. If Google <a href='http://seotips.sdbx.jp/index2.html'>and</a> the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. You will never get enough traffic on your website. That’s the human nature. We always strive for more. <h2>How can cross linking help your website visitors?</h2>There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. While doing a <a href='http://seoadvice.sdbx.jp/starter/index10.html'>backlink</a> audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. <h2>Don’t Forget About a Sitemap</h2>Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. You want your <a href='http://searchmarketing.beep.com/how-to-choose-a-domain-name-for-maximum-seo-benefit-2018-01-11.htm'>business</a> to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. <h2>Keyword mapping</h2>It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated." <h2>Understanding the long tail of search</h2> Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. By properly using <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801090000/'>HTML</a> tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. </p>Videos and images are page content too2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-20:/Videos-and-images-are-page-content-too-1516910990.html<p>Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. One of the <a href='https://seohullblog.wordpress.com/2017/12/18/build-on-the-trust-of-existing-content/'>biggest</a> challenges websites face today when trying to bring in and retain customers is the user experience on the site. You shouldn’t only target 1 …</p><p>Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. One of the <a href='https://seohullblog.wordpress.com/2017/12/18/build-on-the-trust-of-existing-content/'>biggest</a> challenges websites face today when trying to bring in and retain customers is the user experience on the site. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. <h2>What is duplicate content?</h2>Ideally page titles should include the search term for which the website has been optimized. Company blogs have <a href='https://seotips4pros.neocities.org/index37.html'>been</a> proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. <h2>Keywords vs. Topics vs. Relationships</h2>Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. If your content <a href='https://sansara2.neocities.org/index40.html'>is</a> consistently very short and not original the Google algorithm is likely to consider the site low-quality. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. <h2>Go great or go home</h2>While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Everyone is familiar with the expression “content is king.” Without rich content, you will
find it difficult to achieve good rankings with specific keywords and to direct traffic to your
website. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. " <h2>Videos and images are page content too</h2>Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? As we all <a href='http://seotips.sdbx.jp/index13.html'>know,</a> Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. </p>Focus on YouTube SEO2017-12-19T00:00:00+01:002017-12-19T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-19:/Focus-on-YouTube-SEO-1516910950.html<p>One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of …</p><p>One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. The methods vary <a href='http://topseoblog.blogsky.com/1396/09/25/post-9/Get-inside-the-heads-of-your-customers'>from</a> technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. <h2>What are sitelinks?</h2>Review competitive lists and other pertinent industry sources. If your online <a href='http://per.wikia.com/wiki/URL_refining'>business</a> isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Expect increased conversions, particularly those from visitors who arrived via organic search. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. <h2>Start searching the targeted keyword</h2>Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. The One Percent <a href='http://seoadvice.sdbx.jp/advice/index2.html'>Rule</a> states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. <h2>The first indication should be analytics</h2>Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results." <h2>Focus on YouTube SEO</h2>Make the content flow easily to keep people intrigued and reading. One of my <a href='http://seoadvice.wikidot.com/blog:19'>firm</a> beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. </p>The first choice should be navigation2017-12-18T00:00:00+01:002017-12-18T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-18:/The-first-choice-should-be-navigation-1516910971.html<p>By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Keywords are less <a href='http://seoadvice.sdbx.jp/tips/index2.html'>often</a> used nowadays as the first signal to indicate what your post is …</p><p>By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Keywords are less <a href='http://seoadvice.sdbx.jp/tips/index2.html'>often</a> used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. <h2>Focus on the outcome.</h2>Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. There’s strong evidence <a href='http://seotrainingtips.byethost13.com/index9.html'>that</a> click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. <h2>How to approach content from an SEO perspective</h2>Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Make sure that <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801070000/'>your</a> code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. <h2>The most important part of SEO is backlink indexing</h2>With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Search engines like aged domains, and give them more authority over newer sites. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section." <h2>The first choice should be navigation</h2>If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Choose your keywords <a href='https://sites.google.com/view/seo-hull/home'>carefully,</a> and keep user intent as your primary goal. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. </p>Low Hanging Fruits (LHF)2017-12-17T00:00:00+01:002017-12-17T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-17:/Low-Hanging-Fruits-LHF--1516910986.html<p>Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Long tail keywords <a href='http://barbara.hariko.com/seo-basics/index10.html'>might</a> not have the popularity or perceived importance of regular keywords but they can be very effective when utilised …</p><p>Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Long tail keywords <a href='http://barbara.hariko.com/seo-basics/index10.html'>might</a> not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. <h2>A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts</h2>A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Aside from offering <a href='https://www.dailystrength.org/journals/understand-google-s-seo-ranking-algorithm'>users</a> the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. First, stop assuming SEO is dead because the rules changed. <h2>The importance of domain name selection for SEO</h2>Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. It appears that <a href='http://basic0908.inube.com/blog/7293571/single-keyword-seo-has-been-a-staple-for-a-long-time/'>when</a> attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. <h2>Mobile Search Implications</h2>When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety." <h2>Low Hanging Fruits (LHF)</h2>If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. This fact isn’t <a href='http://seotactics.mywebcommunity.org/index13.html'>new:</a> if your website loads slowly, a large portion of visitors will quickly leave. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. </p>Put your most popular phrases at the beginning of the page titles2017-12-16T00:00:00+01:002017-12-16T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-16:/Put-your-most-popular-phrases-at-the-beginning-of-the-page-titles-1516910979.html<p>Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Make the content <a href='http://searchmarketing.beep.com/what-is-seo-really-about-2017-12-11.htm'>flow</a> easily to keep people intrigued and reading. Don't make the mistake like many webmasters do in targeting one main …</p><p>Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Make the content <a href='http://searchmarketing.beep.com/what-is-seo-really-about-2017-12-11.htm'>flow</a> easily to keep people intrigued and reading. Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. <h2>High ROI</h2>Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. You need to <a href='http://alton.mee.nu/searchtips/index40.html'>get</a> all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Remember, it takes 20 years to build a reputation and only five minutes to ruin it. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). <h2>Web 2.0 indexing is great for backlinks</h2>“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. The overall goal <a href='http://wiki.c-brentano-grundschule.de/index.php?title=Benutzer:SEO_Advice'>is</a> to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. <h2>Aligning Questions to Keywords</h2>Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote." <h2>Put your most popular phrases at the beginning of the page titles</h2>Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. WordPress is one <a href='http://gaz.cu.ma/marketingtips/index22.html'>of</a> the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. </p>Site Architecture2017-12-16T00:00:00+01:002017-12-16T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-16:/Site-Architecture-1516910956.html<p>A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …</p><p>A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Google’s featured snippet <a href='http://searchmarketing.strikingly.com'>is</a> a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. <h2>Does Organic CTR Impact SEO Rankings?</h2>To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Search engines no <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801220002/'>longer</a> value pages filled with targeted keywords. Google may penalize specific tactics, but they will never penalize quality. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. <h2>Template footprint leaving a low ratio of original content</h2>A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A
site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. Generally speaking you <a href='http://vanessa2.blog.fc2.com/blog-entry-3.html'>want</a> to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. <h2>How To Spot DoFollow Links</h2>Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document." <h2>Site Architecture</h2>Keyword research can help you discover new content opportunities, while it can also improve your existing content. Link building is <a href='https://seocrazy.joomla.com/2-uncategorised/22-earning-links-the-hard-way'>also</a> spreading brand awareness and capturing referral traffic. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. </p>Advanced detection of Google duplicates requires special efforts2017-12-12T00:00:00+01:002017-12-12T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-12:/Advanced-detection-of-Google-duplicates-requires-special-efforts-1516910977.html<p>The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. SEO and positioning <a href='http://cranberry.hatenablog.com/entry/2018/01/14/010000'>your</a> website to rank …</p><p>The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. SEO and positioning <a href='http://cranberry.hatenablog.com/entry/2018/01/14/010000'>your</a> website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. <h2>Do Homework on Your Mobile Device Keywords</h2>When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. The prospect of <a href='http://seoadvice.sdbx.jp/thoughts/index6.html'>Google</a> penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. <h2>Competitor Analysis and Opportunity Identification</h2>Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Go out of <a href='http://cranberry.hatenablog.com/entry/2018/01/02/010000'>your</a> way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. <h2>Competitor link profile analysis</h2>Even though it seems logical, initially, to strive for
a ranking using high-traffic keywords and terms,
this will most likely result in a lot of frustration and
wasted resources. Moreover, the traffic that you
will get from a highly competitive keyword, will
probably be of poor quality. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank." <h2>Advanced detection of Google duplicates requires special efforts</h2>Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. SEO and content <a href='http://greendoorseo.byethost5.com/index2.html'>marketing</a> are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. Any discrepancies might cause Google to NOT show your business' information on a search result page. </p>Set up Daily Email Alerts2017-12-11T00:00:00+01:002017-12-11T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-11:/Set-up-Daily-Email-Alerts-1516910987.html<p>Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. It’s also important <a href='http://blog.goo.ne.jp/basic0908/e/b178df5a88f9d2f8688481762874bae8'>to</a> know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that …</p><p>Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. It’s also important <a href='http://blog.goo.ne.jp/basic0908/e/b178df5a88f9d2f8688481762874bae8'>to</a> know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. <h2>Optimise your 404 error page</h2>By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Updating content across <a href='https://hullseo44.blogspot.co.uk/2017/12/analyse-your-competitors-recurring.html'>a</a> site should be a priority as Google rewards fresher content for certain searches. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. <h2>Optimize for people</h2>If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Most people can <a href='http://seoadvice.wikidot.com/blog:12'>make</a> a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. <h2>Start with fundamental SEO tactics</h2>Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets." <h2>Set up Daily Email Alerts</h2>Search drives an incredible amount of both online and offline economic activity. In today’s SEO <a href='https://www.dailystrength.org/journals/natural-building-blocks-for-your-website'>world,</a> search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. </p>Set a bare minimum expectation for what SEO can achieve2017-12-09T00:00:00+01:002017-12-09T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-09:/Set-a-bare-minimum-expectation-for-what-SEO-can-achieve-1516910946.html<p>First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Being on Yahoo <a href='http://seotips.zohosites.eu/search-specialism.html'>or</a> Google’s front page for your respective niche is the ultimate goal of …</p><p>First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Being on Yahoo <a href='http://seotips.zohosites.eu/search-specialism.html'>or</a> Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. <h2>Take-in Originality </h2>Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites I am passionate <a href='http://barbara.hariko.com/seo-basics/index8.html'>about</a> SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. <h2>Keep an Eye on Your Site’s Click Through Rate (CTR)</h2>I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. If you optimize <a href='https://seotipsandtricks.neocities.org/index19.html'>your</a> meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. <h2>Keeping Readers on the Page</h2>Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers." <h2>Set a bare minimum expectation for what SEO can achieve</h2>Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Prioritise content marketing. <a href='https://dannycraig.typeform.com/to/LEiFO4'>That's</a> publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Think of SEO as one small part of a much more cohesive marketing strategy. </p>Use GTMetrix & Pingdom To Optimize Website Speed2017-12-08T00:00:00+01:002017-12-08T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-08:/Use-GTMetrix-Pingdom-To-Optimize-Website-Speed-1516910987.html<p>Google, now more than ever, don't just want more content, they want content that they feel is quality. As recommendations from <a href='http://cranberry.hatenablog.com/entry/2018/01/23/143923'>peers</a> become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start …</p><p>Google, now more than ever, don't just want more content, they want content that they feel is quality. As recommendations from <a href='http://cranberry.hatenablog.com/entry/2018/01/23/143923'>peers</a> become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start thinking of your
company or organization’s fans as extensions of your inbound marketing
team. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. <h2>Which page on my site is most relevant for that phrase?</h2>While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. The secret to <a href='http://unicornwings.jugem.jp/?eid=14'>building</a> a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Contextual link building is the quickest way to boost your site’s search performance. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. <h2>What effect does SEO have?</h2>Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Once you’ve done <a href='http://searchmarketing.strikingly.com/blog/boost-your-site-speed'>a</a> thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined. <h2>What is with this hue & cry about backlinks?</h2>Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences." <h2>Use GTMetrix & Pingdom To Optimize Website Speed</h2>The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. When you are <a href='http://sitiweb.targnet.it/?your_URL=http://stab.st-andrews.ac.uk/wiki/index.php/User:Gazhall'>trying</a> to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. </p>Use Link Baiting To Get More Inbound Links2017-12-08T00:00:00+01:002017-12-08T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-08:/Use-Link-Baiting-To-Get-More-Inbound-Links-1516910952.html<p>Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Creating and launching <a href='http://barbara.hariko.com/starting-out-seo/index1.html'>a</a> fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Technical …</p><p>Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Creating and launching <a href='http://barbara.hariko.com/starting-out-seo/index1.html'>a</a> fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. <h2>Links are like glue</h2>To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. Search is very, <a href='http://publish.lycos.com/gretels/2018/01/23/seo-errors-and-how-to-remedy-them/'>very</a> popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. <h2>Update and Republish Old Content</h2>You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. Google
itself recommends <a href='http://cranberry.hatenablog.com/entry/2018/01/14/155118'>that</a> large numbers of
links are only generated by unique content
with added value for users. In the eyes of the
search engine, links are automatically set to
great content. They should not be created
artificially. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. <h2>Will having a mobile-friendly website give me better rankings?</h2>A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work." <h2>Use Link Baiting To Get More Inbound Links</h2>There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. You can hire <a href='http://alton.mee.nu/searchtips/index12.html'>good</a> writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. Post regularly and build the trust of your users with content marketing. In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. </p>Establish intuitive information architecture2017-12-07T00:00:00+01:002017-12-07T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-07:/Establish-intuitive-information-architecture-1516910973.html<p>Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Websites that continuously <a href='https://ameblo.jp/basic0908/entry-12343627448.html'>pour</a> their heart and soul into all facets of SEO will perform better than competitor websites that …</p><p>Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Websites that continuously <a href='https://ameblo.jp/basic0908/entry-12343627448.html'>pour</a> their heart and soul into all facets of SEO will perform better than competitor websites that do not. Google is constantly evolving to better understand the context and intent of user behaviour. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. <h2>Rankings, On-page and Off Page SEO</h2>On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Truly though, having <a href='https://medium.com/@BeverleyGuide/the-seo-benefits-of-social-media-441cf23b5674'>a</a> blog with built-in social sharing and as-you-type SEO
recommendations definitely helps. With or without that kind of technology,
however, there are some steps you can take to leverage the growing use
of social search. Prioritize keywords and phrases, plurals, singulars and misspellings. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. <h2>Use Hyphens To Differentiate Words In URL</h2>Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. The Internet is <a href='http://seoblog.wikidot.com/about'>made</a> up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. <h2>Conduct keyword research for local terms</h2>While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript." <h2>Establish intuitive information architecture</h2>Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. In addition to <a href='http://barbara.hariko.com/facilitate-seo/index8.html'>the</a> actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. </p>Let the world know you are creating content2017-12-06T00:00:00+01:002017-12-06T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-06:/Let-the-world-know-you-are-creating-content-1516910974.html<p>The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …</p><p>The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. How SEO works <a href='https://seohullblog.wordpress.com/2018/01/06/how-often-does-the-content-change/'>for</a> a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. <h2>Draft content for each target keyword</h2>Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Every site-owner needs <a href='http://topseoblog.blogsky.com/1396/10/23/post-48/Effect-of-keyword-density-on-my-rankings'>to</a> gather links and local business owners would probably benefit even more for good links. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. <h2>The clean URL mission</h2>Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Dramatic growth in <a href='http://seotrainingtips.byethost13.com/index.html'>the</a> interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. <h2>Use your outreach skills</h2>Modern link-building focuses on high-quality, original content that provides
value to users and incorporates an involved audience. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. " <h2>Let the world know you are creating content</h2>Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Another one of <a href='https://500px.com/garyha'>the</a> best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. SEO versus SEO Services SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. </p>Create an e-book or guide every three months2017-12-05T00:00:00+01:002017-12-05T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-05:/Create-an-e-book-or-guide-every-three-months-1516910970.html<p>Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Linking out is <a href='https://ccswrm.kku.ac.th/wiki/index.php/SEO-Advice'>huge.</a> Don't be a link hoard; you're going to create content, so use …</p><p>Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Linking out is <a href='https://ccswrm.kku.ac.th/wiki/index.php/SEO-Advice'>huge.</a> Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Modern SEO is about so much more than keywords and meta tags. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. <h2>Stay Alerted to Your Competitors’ Backlinks and Mentions</h2>. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. You should ensure <a href='https://seocrazy.joomla.com/83-the-cleanup-process'>that</a> the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. <h2>Thin content issues might negatively impact SERP visibility</h2>Your Title Tags are far-and-away the most important places to put your keywords. Search engine optimization <a href='http://blog.goo.ne.jp/basic0908/e/3191bd971e6c46681b68864fe555a318'>(SEO)</a> is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. <h2>Planning the Takeover</h2>Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can." <h2>Create an e-book or guide every three months</h2>Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Search traffic is <a href='http://topseoblog.blogsky.com/1396/09/25/post-9/Get-inside-the-heads-of-your-customers'>among</a> the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! </p>How To Spot DoFollow Links2017-12-01T00:00:00+01:002017-12-01T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-12-01:/How-To-Spot-DoFollow-Links-1516910946.html<p>A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Do the main <a href='https://sansara2.neocities.org/index19.html'>pages</a> of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the …</p><p>A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Do the main <a href='https://sansara2.neocities.org/index19.html'>pages</a> of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. More and more, search engines have begun to incorporate social context
into their search results. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. <h2> Link Intersect for SEO</h2>Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. When choosing keywords, <a href='http://seohull.strikingly.com/blog/keep-a-record-of-all-seo-expenses-on-your-project'>be</a> specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! <h2>Use Engaging Language for Effective SEO</h2>Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Over the years <a href='http://per.wikia.com/wiki/External_SEO'>many</a> people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. <h2>Submit your website to legitimate award sites</h2>While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.”" <h2>How To Spot DoFollow Links</h2>You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. Appropriate use of <a href='https://seocrazy.joomla.com/109-the-after-penguin-effect'>headers</a> are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. </p>Removing unnecessary plugins2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-27:/Removing-unnecessary-plugins-1516910978.html<p>In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. The world is <a href='https://www.dailystrength.org/journals/isn-t-it-stranfe'>always</a> changing, and you have to keep up. If you do, the rewards can be …</p><p>In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. The world is <a href='https://www.dailystrength.org/journals/isn-t-it-stranfe'>always</a> changing, and you have to keep up. If you do, the rewards can be great. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. <h2>On page optimization techniques for better rankings</h2> Google
itself recommends that large numbers of
links are only generated by unique content
with added value for users. In the eyes of the
search engine, links are automatically set to
great content. They should not be created
artificially. Pay attention to <a href='http://searchmarketing.strikingly.com/blog/attaining-a-list-of-keywords-is-easier-than-knowing-what-to-do-with-them'>how</a> and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. <h2>Reduce Redirects: Beneficial to SEO</h2>Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. High-speed keyword research <a href='http://peargreen.byethost15.com/index40.html'>is</a> keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. <h2>Review your content creation plans and make adjustments</h2>While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too." <h2>Removing unnecessary plugins</h2>We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. Less than 10% <a href='http://seotip.seesaa.net/article/456286232.html'>of</a> the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. </p>What are sitelinks?2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-27:/What-are-sitelinks--1516910956.html<p>In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. At its core, <a href='https://seocrazy.joomla.com/107-understanding-the-long-tail-of-search'>SEO</a> is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no …</p><p>In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. At its core, <a href='https://seocrazy.joomla.com/107-understanding-the-long-tail-of-search'>SEO</a> is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. <h2>Target your website to your audience</h2>Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript. If you <a href='https://ello.co/gazhall'>are</a> linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. <h2>SEO brings in traffic, and gives your revenues a big hike</h2>Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Quality means not <a href='http://basic0908.eklablog.com/what-is-link-juice-a133894448'>something</a> rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. Relevance is the key issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. <h2>Affiliate links and auto generated content</h2>eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. As Google’s preferred configuration for mobile-optimized websites, responsive
design is your best option for delivering a great search and browsing experience to
mobile users. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines." <h2>What are sitelinks?</h2>Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. A page’s title <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/site-changes-seo/'>tag</a> is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. </p>Creativity takes courage2017-11-26T00:00:00+01:002017-11-26T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-26:/Creativity-takes-courage-1516910962.html<p>Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …</p><p>Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. SEO metrics give <a href='http://peargreen.byethost15.com/index7.html'>you</a> an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. <h2>Be mindful of structure</h2>For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Search engine algorithms <a href='http://cranberry.hatenablog.com/entry/2018/01/07/020000'>are</a> designed to detect content that was written for the sole purpose of boosting search engine traffic. Successful SEO requires a thorough understanding of the business itself. After you publish a blog post, share it on your social networks and then engage when people engage with you. <h2>Revel in constraints (not restraints)</h2>How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Learning search engine <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/1365985/Default.aspx'>optimization</a> can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. <h2>Aligning Your Content</h2>Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Keywords or key phrases are simply the search terms someone types
into a search engine, such as Google or Bing, when they are looking for
certain information. People are constantly using keywords: whether they
are in search for a specific product or just browsing to conduct personal
research. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid." <h2>Creativity takes courage</h2>Really good SEO is a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing out what
you’re going to do, documenting yourself along the way, and executing step
by step. Learn which industry <a href='http://gaz.cu.ma/marketingtips/index4.html'>ranking</a> factors are important to your business and how to improve your online rankings. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. </p>Search For Broken Link Building Opportunities On Wikipedia2017-11-26T00:00:00+01:002017-11-26T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-26:/Search-For-Broken-Link-Building-Opportunities-On-Wikipedia-1516910964.html<p>Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Google collects user <a href='http://www1.tickipedia.net/wiki/User:Gazhall'>data</a> on your site and makes further ranking decisions to determine where …</p><p>Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Google collects user <a href='http://www1.tickipedia.net/wiki/User:Gazhall'>data</a> on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. <h2>Direct the users to other interesting assets</h2>Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. The best ways <a href='http://seoadvice.sdbx.jp/tips/index31.html'>to</a> get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? <h2>Why do links matter?</h2>Now, this is an important issue to be addressed. In short, Google <a href='https://www.dailystrength.org/journals/publish-the-usual-static-pages-1'>is</a> looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Remember, Google doesn’t like content written for SEO purposes. <h2>The most obvious SEO tactic
</h2>Finding authoritative sites that’ll link back to your pages can be difficult. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. " <h2>Search For Broken Link Building Opportunities On Wikipedia</h2>Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. A great way <a href='http://seotips.zohosites.eu/search-engines.html'>to</a> boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. </p>Use broad keywords to capture leads at the top of the purchase funnel2017-11-25T00:00:00+01:002017-11-25T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-25:/Use-broad-keywords-to-capture-leads-at-the-top-of-the-purchase-funnel--1516910951.html<p>Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …</p><p>Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. Google is far <a href='https://sansara2.neocities.org/index4.html'>more</a> capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. <h2>Researching for Searcher Intent</h2>Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Examination of content <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/User:SEO_Advisor'>keywords</a> and present engine rankings of competitive websites to determine an effective engine positioning strategy. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Links increase the authority and trustworthiness of a page to
search engines, which increases the overall authority of that
website. <h2>Google’s bots might not share your opinion</h2>Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Many details are <a href='http://www.toolsmyweb.com/domain/gazhall.com'>involved</a> in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. Review competitive lists and other pertinent industry sources. On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. <h2>Bulk all Referring Domains together</h2>The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. " <h2>Use broad keywords to capture leads at the top of the purchase funnel </h2>User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. Another factor in <a href='http://gaz.cu.ma/marketingtips/index24.html'>determining</a> the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. </p>SEO for Ideological Influence2017-11-23T00:00:00+01:002017-11-23T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-23:/SEO-for-Ideological-Influence-1516910952.html<p>The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Add a site <a href='http://www.kaaq.org/index.php?document_srl=3006440'>map</a> to your webpage. Search engines can’t index pages that it can’t find …</p><p>The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Add a site <a href='http://www.kaaq.org/index.php?document_srl=3006440'>map</a> to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. <h2>Some keywords don’t deserve their own page</h2>If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Content is not <a href='https://www.dailystrength.org/journals/create-search-engine-user-friendly-pages'>only</a> key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. <h2>Local Link Building</h2>Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Having keywords in <a href='https://www.wikihow.com/User:Seohull'>your</a> domain URL can also give you a small SEO boost. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. <h2>More about the pros and cons of link building</h2>The initial purpose of search engines counting the quantity and quality
of links linking back to any webpage was to ensure that only those pages
providing valuable and trustworthy content to their users would be ranked
higher than less credible resources in search results pages. So how do you determine your competition? What should you be looking for? Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications." <h2>SEO for Ideological Influence</h2>Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Creating content that <a href='http://seotrainingtips.byethost13.com/index32.html'>consistently</a> drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. </p>Effect of keyword density on my rankings2017-11-22T00:00:00+01:002017-11-22T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-22:/Effect-of-keyword-density-on-my-rankings-1516910954.html<p>A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. User-generated content can <a href='http://maps.google.com.au/url?q=https://gazhall.com'>increase</a> the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include …</p><p>A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. User-generated content can <a href='http://maps.google.com.au/url?q=https://gazhall.com'>increase</a> the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. <h2>Target keywords</h2>The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. Thin content tells <a href='https://seohull.livejournal.com/553.html'>a</a> search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. <h2>The main aim of your content</h2>Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Domain Authority <a href='http://seoadvice.sdbx.jp/thoughts/index36.html'>is</a> a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. <h2>The first indication should be reporting</h2>A breadcrumb is a row of internal links at the top or bottom of the
page that allows visitors to quickly navigate back to a previous
section or the root page. Many breadcrumbs have the most
general page (usually the root page) as the first, left-most link and list
the more specific sections out to the right. First, stop assuming SEO is dead because the rules changed. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information." <h2>Effect of keyword density on my rankings</h2>Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Make sure the <a href='http://anders32.postbit.com/cherish-the-more-competitive-terms-in-your-buckets.html'>site</a> makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. </p>Use a content delivery network2017-11-19T00:00:00+01:002017-11-19T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-19:/Use-a-content-delivery-network-1516910986.html<p>In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
Solving real customer <a href='http://gaz.cu.ma/seostrategy/index4.html'>problems</a> is a major key to …</p><p>In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
Solving real customer <a href='http://gaz.cu.ma/seostrategy/index4.html'>problems</a> is a major key to mastering evergreen content marketing. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? <h2>Build backlinks</h2>As Google’s preferred configuration for mobile-optimized websites, responsive
design is your best option for delivering a great search and browsing experience to
mobile users. eyword Research is <a href='http://basic0908.mihanblog.com/post/14'>the</a> first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. <h2>Have the ability to scale as you grow bigger</h2>Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Once you’ve done <a href='http://blog.goo.ne.jp/basic0908/e/bf8cc1aa1eb4e14280d8c41dca4aaf67'>a</a> thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. <h2>Alert The Press And Make Them Link To You</h2>Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement." <h2>Use a content delivery network</h2>Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. SEO can be <a href='http://seoadvice.sdbx.jp/starter/index29.html'>a</a> frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? The anchor text you use for a link should provide at least a basic idea of what the page linked to is
about. A natural link profile has variety. The links come from different domains and links will have different strengths. </p>Add valuable insight to your content2017-11-15T00:00:00+01:002017-11-15T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-15:/Add-valuable-insight-to-your-content-1516910983.html<p>If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. You should search <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/seo-beverley/'>your</a> favourite search engines for search terms such as:
“add url …</p><p>If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. You should search <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/seo-beverley/'>your</a> favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. <h2>Social Media Audience/Following</h2>The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! SEO or Search <a href='http://seohull.strikingly.com/blog/google-values-the-languages-consumers-use'>Engine</a> Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. <h2>Shift the focus from only SEO to provide a better user experience</h2>The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. he no follow <a href='http://barbara.hariko.com/facilitate-seo/index35.html'>link</a> tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. <h2>Identify and Track Your Best Prospects</h2>To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action." <h2>Add valuable insight to your content</h2>If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. It seems the <a href='https://medium.com/@gazhallseo/the-after-penguin-effect-12eae5fc4fb2'>world</a> is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. </p>Interview experts within or outside of your company2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-13:/-Interview-experts-within-or-outside-of-your-company-1516910976.html<p>SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Take a moment <a href='http://seohull.strikingly.com/blog/need-to-branch-out-for-seo'>to</a> consider some of the most popular websites you already have links going to on your own …</p><p>SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Take a moment <a href='http://seohull.strikingly.com/blog/need-to-branch-out-for-seo'>to</a> consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. <h2>Obtain Quality Links</h2>Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. Remember that your <a href='http://barbara.hariko.com/next-stage/index7.html'>success</a> in SEO is directly proportional to the amount of effort you exert. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. <h2>Frequently Update Content/Blogs</h2>“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Think of your <a href='http://searchmarketing.strikingly.com/blog/your-creativity-takes-courage'>brand</a> as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. <h2>Place Your Site’s Content Above The Fold</h2>When you delete one or more posts or pages from your site, there’s often collateral damage. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring." <h2> Interview experts within or outside of your company</h2>If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. Even though it <a href='https://seocrazy.joomla.com/42-why-relevancy-matters-in-building-real-links-for-your-site'>seems</a> logical, initially, to strive for
a ranking using high-traffic keywords and terms,
this will most likely result in a lot of frustration and
wasted resources. Moreover, the traffic that you
will get from a highly competitive keyword, will
probably be of poor quality. Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords. For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. </p>Earning links2017-11-12T00:00:00+01:002017-11-12T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-12:/Earning-links-1516910959.html<p>Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Write legible, readable <a href='http://searchmarketing.strikingly.com/blog/seo-for-peace-of-mind'>copy,</a> and treat the meta description as if it …</p><p>Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Write legible, readable <a href='http://searchmarketing.strikingly.com/blog/seo-for-peace-of-mind'>copy,</a> and treat the meta description as if it’s an advert for your web-page Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. <h2>Keep it natural</h2>Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. Google is now <a href='http://barbara.hariko.com/beginners-seo/index22.html'>extremely</a> advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. There are far more unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. <h2>
The first choice should be analytics</h2>When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. In today’s rapidly <a href='https://seoadvice.shutterfly.com/'>shifting</a> world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. <h2>Competitor Link Analysis for SEO</h2>Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google." <h2>Earning links</h2>Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. The days of <a href='https://seotips4pros.neocities.org/index9.html'>self-serving,</a> scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. </p>How to promote your local business online2017-11-10T00:00:00+01:002017-11-10T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-10:/How-to-promote-your-local-business-online-1516910963.html<p>Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Most SEO’s (and <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801030000/'>dare</a> i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Link-building can also …</p><p>Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Most SEO’s (and <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801030000/'>dare</a> i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Link-building can also come from building a targeted and involved
community. The more regular visitors a site has, and the more passionate
those fans are, the more likely webpages will be read, shared, and linked
to. Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! <h2>Why do Quality Backlinks matter?</h2>Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). With search engines <a href='https://balancedview.jimdo.com/intermediate-advice/evergreen-content/'>becoming</a> smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. <h2>Write a great title for SEO friendly posts</h2> If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Keyword research is <a href='https://www.kiwibox.com/basic0908/blog/entry/142698339/user-experience-is-critical-to-seo/?pPage=0'>the</a> practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. <h2>Monitor the evolution of your rankings </h2>SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Keywords should be relevant. This means your site should be a satisfactory destination for users. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation!" <h2>How to promote your local business online</h2>Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 High-speed keyword research <a href='https://www.designspiration.net/alicebennet/'>is</a> keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. Guest articles are a good way
of improving your branding
and getting high-quality
backlinks. This area of offpage
optimization has more
to do with editing and PR. So
you should look for publication
channels that would be a good
fit for you to write guest posts. </p>Identify potential partners2017-11-10T00:00:00+01:002017-11-10T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-10:/Identify-potential-partners--1516910963.html<p>If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. When choosing keywords, <a href='https://seocrazy.joomla.com/43-concentrate-on-actionable-content-for-your-site'>be</a> specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe …</p><p>If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. When choosing keywords, <a href='https://seocrazy.joomla.com/43-concentrate-on-actionable-content-for-your-site'>be</a> specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. <h2>Link acquisition is an ongoing investment</h2>The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Google likes to <a href='https://seocrazy.joomla.com/27-sites-will-link-back-to-your-content-if-it-is-relevant-authoritative-or-useful'>pretend</a> that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. <h2>High ROI</h2>When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. For some businesses <a href='http://basil4325.karou.jp/index2.html'>a</a> point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. <h2>Poor Migration</h2>If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for." <h2>Identify potential partners
</h2>Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways The truth is <a href='http://seohull.strikingly.com/blog/linking-out-to-relevant-external-websites-does-not-directly-impact-your'>that</a> working on the search optimisation for your website is not a guaranteed source of traffic. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. </p>Perform a content review2017-11-10T00:00:00+01:002017-11-10T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-10:/Perform-a-content-review--1516910957.html<p>A proximity search uses the order of the search phrase to find related documents. Pick a list <a href='http://seotip.seesaa.net/article/456156665.html'>of</a> words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you …</p><p>A proximity search uses the order of the search phrase to find related documents. Pick a list <a href='http://seotip.seesaa.net/article/456156665.html'>of</a> words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Duplicative or unnecessary website content can also hold you back from your true ranking potential. <h2>How do search engines determine relevance and popularity amongst such a large number of results?</h2>If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. On a <a href='http://anders32.postbit.com/cherish-the-more-competitive-terms-in-your-buckets.html'>basic</a> level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Remember that your success in SEO is directly proportional to the amount of effort you exert. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. <h2>Why Not Try It Out?</h2>The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Don't commit the <a href='http://www.marchofhistory.com/wiki/index.php?title=Utilisateur:SEO_Advice'>cardinal</a> sin of letting dots ruin your page descriptions If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. <h2>Optimization ensures the Website attracts helpful links that search algorithms use</h2>There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there." <h2>Perform a content review </h2>You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. If you <a href='https://www.dailystrength.org/journals/understand-google-s-seo-ranking-algorithm'>want</a> to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. </p>All Attention is Good Attention2017-11-09T00:00:00+01:002017-11-09T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-09:/All-Attention-is-Good-Attention-1516910953.html<p>Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …</p><p>Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. All the content <a href='http://anders32.postbit.com/how-long-do-customers-spend-on-your-website.html'>you</a> produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. <h2>Duplicate content checks</h2>Optimizing page titles for search is best done finding a balance between volume and intent. Some mobile sites <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=4133151'>refuse</a> access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. <h2>Mobile readiness is a confirmed general ranking factor.</h2>The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! More and more, <a href='http://basil4325.karou.jp/index28.html'>search</a> engines have begun to incorporate social context
into their search results. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. <h2>Good Content Will Still Need ‘Optimised</h2>If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes." <h2>All Attention is Good Attention</h2>Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Cornerstone content (in <a href='http://barbara.hariko.com/more-information/index15.html'>short:</a> assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. </p>Advanced detection of Google duplicates requires special efforts2017-11-06T00:00:00+01:002017-11-06T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-06:/Advanced-detection-of-Google-duplicates-requires-special-efforts-1516910958.html<p>You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …</p><p>You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! In the era <a href='http://gaz.cu.ma/marketingtips/index39.html'>of</a> internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. <h2>Show don't Tell</h2>The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. When approaching other <a href='http://seoadvice.sdbx.jp/advice/index1.html'>webmasters</a> to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. <h2>What are toxic backlinks?</h2>Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. Looking at a <a href='http://www.123cha.com/alexa/garyhall.org.uk'>website’s</a> backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. <h2>People use different wording to name the same thing </h2>To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing." <h2>Advanced detection of Google duplicates requires special efforts</h2>Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Consider writing a <a href='http://strawberry9697.blog.shinobi.jp/analytics/shift%20the%20focus%20from%20only'>piece</a> of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. </p>Consider a dedicated or virtual dedicated web server2017-11-06T00:00:00+01:002017-11-06T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-06:/Consider-a-dedicated-or-virtual-dedicated-web-server-1516910989.html<p>Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …</p><p>Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. Whether we like <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801200002/'>it</a> or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. <h2>Affiliate links and auto generated content</h2>Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Thin content tells <a href='http://gaz.cu.ma/marketingtips/index33.html'>a</a> search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. Build your site with a logical link structure. Every page should be reachable from at least one static text link. For years, we’ve viewed off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. <h2>Backlinks matter</h2>If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. Your online presence <a href='http://seoadvice.sdbx.jp/tips/index17.html'>goes</a> way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. <h2>Link baiting for SEO</h2>Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Measure and monitor what is working and update your strategy on the fly. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid." <h2>Consider a dedicated or virtual dedicated web server</h2>Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Basically, if search <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801200000/'>engines</a> don’t understand your pages, those pages will fall out of the index and drop all of their traffic. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. </p>Monitor the evolution of your Google search results2017-11-06T00:00:00+01:002017-11-06T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-06:/Monitor-the-evolution-of-your-Google-search-results-1516910948.html<p>If you create high-quality pieces of informative content on your website page-to-page, you will rank. Optimise your website <a href='http://seoadvice.sdbx.jp/starter/index28.html'>content</a> for the best organic reach possible. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated …</p><p>If you create high-quality pieces of informative content on your website page-to-page, you will rank. Optimise your website <a href='http://seoadvice.sdbx.jp/starter/index28.html'>content</a> for the best organic reach possible. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. <h2>Examine your existing content </h2>Search engines simply want to deliver the most relevant results to their users based on search queries. Mobile is becoming <a href='http://seoadvice.wikidot.com/blog:45'>more</a> popular every year. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. <h2>When are you supposed to do it?</h2>The search engines must execute multiple tasks very well to provide relevant search results. When content is <a href='http://basic0908.bravesites.com/contact'>optimized</a> for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. <h2>Keyword research is the basis of all search marketing</h2>In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. " <h2>Monitor the evolution of your Google search results</h2>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Building up a <a href='http://topseoblog.blogsky.com/1396/09/19/post-2/Use-Organic-Outreach-to-Build-Links'>bank</a> of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing. </p>Get Product Reviews Using Influencer Platforms2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-02:/Get-Product-Reviews-Using-Influencer-Platforms-1516910948.html<p>While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Avoid elements that <a href='http://basic0908.spruz.com/pt/Multiply-your-keyword-ideas.12-16-2017/blog.htm'>annoy</a> visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might …</p><p>While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Avoid elements that <a href='http://basic0908.spruz.com/pt/Multiply-your-keyword-ideas.12-16-2017/blog.htm'>annoy</a> visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. Meta tags are pieces of HTML code that can be added to the <head> section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. <h2>Identify and remove duplicate content</h2>Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. As search engine <a href='http://sansaraevens.postach.io/post/decrease-your-landing-page-loading-time'>algorithms</a> adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! <h2>Always ensure any anchor text looks and is natural</h2>A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Trends adjusts search <a href='https://medium.com/@Sansara2Sam/start-mapping-your-seo-needs-to-pages-c246d62e5618'>data</a> to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. <h2>Don;t leave shady backlinks in place</h2>The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook." <h2>Get Product Reviews Using Influencer Platforms</h2>To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Not every link <a href='http://barbara.hariko.com/next-stage/index13.html'>is</a> created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. Blogging is a great way to stay up to date while
easily generating new, relevant content. Blogging
regularly (ideally once a week at a minimum) can have
significant implications for search engine optimization,
since each new blog entry represents a new web page. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. </p>Make sure your website is indexed in search engines2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-02:/Make-sure-your-website-is-indexed-in-search-engines-1516910989.html<p>In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. It is essential <a href='http://searchmarketing.beep.com/what-is-seo-really-about-2017-12-11.htm'>that</a> you create unique and valuable content that is a worthwhile read for …</p><p>In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. It is essential <a href='http://searchmarketing.beep.com/what-is-seo-really-about-2017-12-11.htm'>that</a> you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. <h2>What are toxic backlinks?</h2> Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. when writing for <a href='https://medium.com/@gazhallseo/its-about-relevancy-and-relevancy-only-22830ed17d75'>the</a> internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. <h2>Reasons for executing a domain migration</h2>Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. When writing your <a href='http://unicornwings.jugem.jp/?eid=14'>articles,</a> you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. <h2>Optimization ensures the Website is relevant to queries people use to find its content</h2>Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "You might get caught up in creating different versions of content for your locale
sites. But remember, creating remarkable and unique content should be your
highest priority, above any other off-page seo tips. Create interesting and
valuable content that other people will want to link to, no matter where they
live." <h2>Make sure your website is indexed in search engines</h2>Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Amazon search and <a href='http://barbara.hariko.com/more-information/index3.html'>YouTube</a> & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. As Google’s preferred configuration for mobile-optimized websites, responsive
design is your best option for delivering a great search and browsing experience to
mobile users. </p>Revel in constraints (not restraints)2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-02:/Revel-in-constraints-not-restraints--1516910984.html<p>Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Google follows links. <a href='http://barbara.hariko.com/starting-out-seo/index1.html'>Links</a> are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Sites that …</p><p>Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Google follows links. <a href='http://barbara.hariko.com/starting-out-seo/index1.html'>Links</a> are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. <h2>A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts</h2>In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. All your citations <a href='http://leadlantern.byethost14.com/index3.html'>(an</a> online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Headings give your web page structure and help search engines better determine what your page content is about. Even though it seems logical, initially, to strive for
a ranking using high-traffic keywords and terms,
this will most likely result in a lot of frustration and
wasted resources. Moreover, the traffic that you
will get from a highly competitive keyword, will
probably be of poor quality. <h2>Shorter Page Titles and URLs Work Best</h2>Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. It’s clear that <a href='https://sites.google.com/view/seo-hull/home'>there</a> is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. <h2>Quality Backlinking</h2>The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. " <h2>Revel in constraints (not restraints)</h2>In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Focus on publishing <a href='https://seotips4pros.neocities.org/index21.html'>compelling,</a> quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. </p>Strong relationships = Long-term SEO benefits2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-11-02:/Strong-relationships-Long-term-SEO-benefits-1516910981.html<p>Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. Needless to say …</p><p>Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. Needless to say, <a href='http://seohull.freeforums.net/thread/17/backlinks-why-important-seo'>the</a> number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. <h2>Web Optimization Best Practices and Techniques</h2>Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. It doesn’t take <a href='http://seoadvice.sdbx.jp/ideas/index29.html'>hundreds</a> to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. <h2>How do You Know Your Website Has Been Attacked?</h2>Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Search engines constantly <a href='http://gaz.cu.ma/seostrategy/index30.html'>tweak</a> their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). <h2>Web Optimization Best Practices and Techniques</h2>The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content." <h2>Strong relationships = Long-term SEO benefits</h2>All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. A general rule <a href='https://www.dailystrength.org/journals/why-does-seo-take-so-long-to-what'>of</a> thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. </p>Pages are designed so that search algorithms can parse them2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Tony Posttag:tony.buzama.com,2017-10-31:/Pages-are-designed-so-that-search-algorithms-can-parse-them-1516910955.html<p>Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Besides looking for <a href='https://seogall.wixsite.com/seotips/single-post/2018/01/08/Backlinks-Important-ranking-factors'>established</a> companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies …</p><p>Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Besides looking for <a href='https://seogall.wixsite.com/seotips/single-post/2018/01/08/Backlinks-Important-ranking-factors'>established</a> companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Think of SEO as one small part of a much more cohesive marketing strategy. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? <h2>Understanding the rationale behind SEO</h2>When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Take an aspect <a href='http://unicornwings.jugem.jp/?eid=26'>of</a> your niche that people find difficult and create the most comprehensive tutorial there is on the subject. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.
Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. <h2>Building An Effective SEO Strategy </h2>Add internal links to the taxonomies the post belongs to You should definitely <a href='http://seohull.strikingly.com/blog/use-schema-markup-to-identify-location-data'>be</a> using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. <h2>The myth of free and fast traffic</h2>Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The way in which consumers search with be noticeably changed by digital assistants." <h2>Pages are designed so that search algorithms can parse them</h2>All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? According to Google, <a href='http://seotips.zohosites.eu/white-hat.html'>no-follow</a> provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. </p>Use Responsive Design2017-10-29T00:00:00+02:002017-10-29T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-29:/Use-Responsive-Design-1516910984.html<p>Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Everyone likes to <a href='http://myoldtimer.info/index.php?title=User:Seoadvisor'>see</a> a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking …</p><p>Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Everyone likes to <a href='http://myoldtimer.info/index.php?title=User:Seoadvisor'>see</a> a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. <h2>Be adaptable and recognise that times change and SEO trends evolve</h2>For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Did you notice <a href='http://barbara.hariko.com/starting-out-seo/index3.html'>Google</a> is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. <h2>Over-optimization Exists</h2>Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. When you've selected <a href='http://vanessa2.blog.fc2.com/blog-entry-27.html'>your</a> focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. The cornerstone of a successful organic search campaign has always been technical SEO. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. <h2>Losing Focus on Information Content</h2>Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there." <h2>Use Responsive Design</h2>In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. The search engines <a href='http://seoblog.wikidot.com/blog:14'>have</a> an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. You should not only use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. </p>Link to Influencers Within Your Content2017-10-27T00:00:00+02:002017-10-27T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-27:/Link-to-Influencers-Within-Your-Content-1516910991.html<p>The number and quality of links pointing to your site will largely determine in what position your site ranks. Don’t just stuff <a href='http://gaz.cu.ma/marketingtips/index13.html'>your</a> keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google …</p><p>The number and quality of links pointing to your site will largely determine in what position your site ranks. Don’t just stuff <a href='http://gaz.cu.ma/marketingtips/index13.html'>your</a> keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. <h2>Focus on conversions, not rankings</h2>Google is getting better and better at recognizing content that truly is useful to people. Google does not <a href='https://www.dailystrength.org/journals/make-it-easy-to-get-around'>always</a> show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. <h2>Include the main keywords in your title and meta description</h2>Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Is your website <a href='http://seoblog.wikidot.com/blog:4'>available</a> in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. <h2>Make sure that you supply what you promise to the visitors</h2>Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. After you publish a blog post, share it on your social networks and then engage when people engage with you. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run." <h2>Link to Influencers Within Your Content</h2>Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Google pays attention <a href='https://hullseo44.blogspot.co.uk/2017/12/make-good-use-of-your-competitors.html'>to</a> third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. </p>Reporting and analytics2017-10-27T00:00:00+02:002017-10-27T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-27:/Reporting-and-analytics-1516910974.html<p>Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic …</p><p>Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. Just like writing <a href='https://www.dailystrength.org/journals/how-you-should-be-developing-your-seo-strategy'>any</a> great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. The purchase cycle can sometimes involve a large number of clicks. <h2>Easy steps you can take to evaluate the credibility of a website</h2>Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. It’s a common <a href='http://barbara.hariko.com/starting-out-seo/index24.html'>misconception</a> that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. <h2>What is the number of domains that link to your target page?</h2>SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Google is showing <a href='https://www.dailystrength.org/journals/take-all-the-data-you-get'>Context</a> is King when it comes to indexing people in Google's Index. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. <h2>Actively seeking links can and should penalize your website</h2>It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so." <h2>Reporting and analytics</h2>Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Include the right <a href='http://seotrainingtips.byethost13.com/index32.html'>rich</a> snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. </p>The most time consuming aspect is checking statistics2017-10-25T00:00:00+02:002017-10-25T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-25:/The-most-time-consuming-aspect-is-checking-statistics-1516910947.html<p>Having keywords in your domain URL can also give you a small SEO boost. How do your <a href='http://seohull.strikingly.com/blog/invest-in-longer-posts-for-your-future'>competitors</a> rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this …</p><p>Having keywords in your domain URL can also give you a small SEO boost. How do your <a href='http://seohull.strikingly.com/blog/invest-in-longer-posts-for-your-future'>competitors</a> rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result. Solving real customer problems is a major key to mastering evergreen content marketing. <h2>Getting your content out there and shared generously</h2>Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. As you begin <a href='http://seotrainingtips.byethost13.com/index28.html'>using</a> proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. <h2>Transcribe Your Video Content for SEO Benefits</h2>Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Keyword research should <a href='https://ameblo.jp/basic0908/entry-12347097982.html'>be</a> the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. <h2>Minimize site load time</h2>Your Title Tags are far-and-away the most important places to put your keywords. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. " <h2>The most time consuming aspect is checking statistics</h2>I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Search Engine Optimization <a href='https://seocrazy.joomla.com/71-see-what-keywords-your-competitors-are-ranking-with'>should</a> start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. </p>Use unique page titles on all pages throughout your website2017-10-24T00:00:00+02:002017-10-24T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-24:/Use-unique-page-titles-on-all-pages-throughout-your-website-1516910988.html<p>Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Competitor Analysis can <a href='http://barbara.hariko.com/beginners-seo/index14.html'>help</a> you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on …</p><p>Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Competitor Analysis can <a href='http://barbara.hariko.com/beginners-seo/index14.html'>help</a> you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Long Tail SEO is a really useful technique to generate organic search traffic for your website. <h2>Ensure every piece of content you write concludes with a call to action</h2>High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Like any good <a href='http://searchmarketing.strikingly.com/blog/be-active-on-google-to-improve-ranking'>SEO</a> campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. <h2>Distribute your content effectively</h2>A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. Make sure the <a href='https://hullseo44.blogspot.co.uk/2017/12/answer-questions-of-your-potential.html'>site</a> makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. <h2>Write Benefit-Focused Content</h2>Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website." <h2>Use unique page titles on all pages throughout your website</h2>Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Google estimates that <a href='https://seocrazy.joomla.com/52-sitelinks-can-be-a-little-bit-of-a-double-edged-sword'>around</a> 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. </p>Focus on topics instead of keywords2017-10-22T00:00:00+02:002017-10-22T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-22:/Focus-on-topics-instead-of-keywords-1516910991.html<p>How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Frequent link audits <a href='http://unicornwings.jugem.jp/?eid=30'>can</a> save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before …</p><p>How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Frequent link audits <a href='http://unicornwings.jugem.jp/?eid=30'>can</a> save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. <h2>Use standard HTML markup as much as possible</h2>Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. SEO is all <a href='http://seo4u5.webnode.com/l/what-is-the-long-tail-of-search/'>about</a> ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! <h2>Don’t Stuff Your Content with Keywords</h2>With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. Increasing your search <a href='http://alton.mee.nu/searchtips/index40.html'>visibility</a> is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. <h2>What is duplicate content?</h2>As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links." <h2>Focus on topics instead of keywords</h2>In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Successful sites load <a href='https://www.behance.net/seoe8c8'>fast.</a> Even a small delay can have an impact on visitor numbers, ad views and conversions. The way in which consumers search with be noticeably changed by digital assistants. SEO changes quickly. Information that was true six months ago, may not be true today. </p>Don’t fall into the trap of writing for Google or any other search engine2017-10-20T00:00:00+02:002017-10-20T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-20:/Don-t-fall-into-the-trap-of-writing-for-Google-or-any-other-search-engine-1516910967.html<p>Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. In Google search <a href='http://seohull.strikingly.com/blog/a-site-can-never-have-enough-content'>results,</a> you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning …</p><p>Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. In Google search <a href='http://seohull.strikingly.com/blog/a-site-can-never-have-enough-content'>results,</a> you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) What factors do you need to bear in mind? Does keyword usage still apply? There are two types of backlinks, and they are internal backlinks and external backlinks. <h2>Why won’t people engage with my content?</h2>SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. Each algorithm change <a href='http://blog.goo.ne.jp/basic0908/e/b178df5a88f9d2f8688481762874bae8'>brings</a> the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. <h2>High ROI</h2>By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Don ’t keyword <a href='http://unicornwings.jugem.jp/?eid=16'>stuff</a> – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. There was a time when “keyword density” meant something for SEO content. Exact match Domains (EMD) <h2>What is the trustworthiness of the linking domain?</h2>Now's the time for any local business to raise its game. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. Google is showing Context is King when it comes to indexing people in Google's Index. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "If an SEO tactic worked for one website that does not mean the same can be successfully applied to another." <h2>Don’t fall into the trap of writing for Google or any other search engine</h2>If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Use the keywords <a href='http://seoadvice.wikidot.com/blog:54'>your</a> audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. </p>Don't “only” concentrate on Google2017-10-19T00:00:00+02:002017-10-19T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-19:/Don-t-only-concentrate-on-Google-1516910947.html<p>We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Social networks are <a href='http://seohull.strikingly.com/blog/is-your-content-suitable-for-2018'>an</a> important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand …</p><p>We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Social networks are <a href='http://seohull.strikingly.com/blog/is-your-content-suitable-for-2018'>an</a> important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. How do you find people who value SEO enough to pay your prices? <h2>Start with seed keywords</h2>Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. In the <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801220000/'>same</a> way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. <h2>Domain to Domain Relevance</h2>SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. Understanding and recognizing <a href='https://www.diigo.com/user/dansa342'>how</a> PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. <h2>Dominate your own little niche first</h2>Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher." <h2>Don't “only” concentrate on Google</h2>To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. Any SEO pro <a href='http://seoadvice.sdbx.jp/ideas/index31.html'>will</a> tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. </p>How can cross linking help your website visitors?2017-10-19T00:00:00+02:002017-10-19T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-19:/How-can-cross-linking-help-your-website-visitors--1516910955.html<p>On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Your competitors can <a href='http://seohull.strikingly.com/blog/link-building-has-always-been-an-important-aspect-of-local-seo'>be</a> a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Google is also now looking at things …</p><p>On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Your competitors can <a href='http://seohull.strikingly.com/blog/link-building-has-always-been-an-important-aspect-of-local-seo'>be</a> a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. <h2>Do Your (Keyword) Research</h2>An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Search engines place <a href='http://seotrainingtips.byethost13.com/index40.html'>a</a> lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. In theory, it is important for domain popularity
that as many backlinks as possible link to
a website. However, in the past, backlink
quantity caused webmasters to manipulate
link building. So these days, link volume is no
longer weighted as heavily as it was when the
commercial Internet age first began. Google
now categorizes links that are bought from
other sites, links from online catalogs and
mass-created links from blogs as spam. <h2>Repurpose Old Content</h2> Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! Knowing where to <a href='http://seotip.seesaa.net/article/456232978.html'>find</a> good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). <h2>Group keywords by conversion funnel stages</h2>SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices." <h2>How can cross linking help your website visitors?</h2>Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Though search engine <a href='http://barbara.hariko.com/starting_out/index19.html'>rankings</a> keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. </p>The most important part of SEO is backlink indexing2017-10-19T00:00:00+02:002017-10-19T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-19:/The-most-important-part-of-SEO-is-backlink-indexing-1516910964.html<p>Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Links at <a href='http://leadlantern.byethost14.com/index19.html'>the</a> top of a page carry more weight …</p><p>Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Links at <a href='http://leadlantern.byethost14.com/index19.html'>the</a> top of a page carry more weight than those further down. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. <h2>Choose short, keyword-friendly URLs</h2> If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. A comprehensive keyword <a href='http://martina32.blog2learn.com/9655935/consumers-want-to-feel-like-they-re-always-interacting-with-something-natural-and-real'>research</a> enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. <h2>Linking to related posts</h2>Don’t duplicate title tags across your website, as this can negatively impact your visibility Competitor Analysis can <a href='http://topseoblog.blogsky.com/1396/09/29/post-14/Auditing-an-Existing-Site-to-Identify-SEO-Problems'>help</a> you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs <h2>Be funny. Humor is great if you can do it.</h2>People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. " <h2>The most important part of SEO is backlink indexing</h2>In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. No matter what <a href='http://sansaraevens.postach.io/post/easy-internal-linking-for-seo'>niche</a> your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. </p>Be specific when the user wants a particular thing2017-10-18T00:00:00+02:002017-10-18T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-18:/Be-specific-when-the-user-wants-a-particular-thing-1516910960.html<p>When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …</p><p>When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Keywords are usually <a href='http://neopilot.net/qna/1898219'>broken</a> up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. <h2>Set up Daily Email Alerts</h2>SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Much of the <a href='http://seotips.sdbx.jp/index.html'>time,</a> it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. <h2>Create an Engaging Web Presence</h2>There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. You should include <a href='http://cranberry.hatenablog.com/entry/2017/12/21/152540'>a</a> sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Meta tags are pieces of HTML code that can be added to the <head> section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). <h2>Make sure contact forms and contact information are current</h2> Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about." <h2>Be specific when the user wants a particular thing</h2>Get people talking about your brand, and mentioning it on their website, or any website for that matte If you have <a href='https://seocrazy.joomla.com/93-the-more-content-you-produce-the-more-organic-traffic-and-inbound-links-you-will-receive'>plans</a> to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. </p>Conversions are Truly the Only Thing that Matters2017-10-18T00:00:00+02:002017-10-18T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-18:/Conversions-are-Truly-the-Only-Thing-that-Matters-1516910980.html<p>Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …</p><p>Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. SEO is about <a href='https://seohullblog.wordpress.com/2017/12/21/two-versions-of-a-site-on-the-same-page/'>providing</a> value, not tricking search engines into ranking you higher. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. <h2>Build backlinks</h2>Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). When Google demotes <a href='https://seohullblog.wordpress.com/2018/01/06/how-often-does-the-content-change/'>your</a> page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. <h2>An SEO copywriter should know which search queries are being used</h2>Instead of creating content, a lot of websites should be focused on cleaning content. Researching your audience <a href='http://barbara.hariko.com/seo-basics/index14.html'>will</a> give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. <h2>Linking to taxonomies</h2>If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps." <h2>Conversions are Truly the Only Thing that Matters</h2>You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). The goal of <a href='http://blog.goo.ne.jp/basic0908/e/b3ae09d9e05abefaae1155b60f5c1346'>negative</a> SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. </p>Create a roadmap for linking between your own articles2017-10-18T00:00:00+02:002017-10-18T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-18:/Create-a-roadmap-for-linking-between-your-own-articles-1516910962.html<p>Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Google hasn’t spilled <a href='https://balancedview.jimdo.com/advanced-advice/blogging/'>all</a> its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual …</p><p>Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Google hasn’t spilled <a href='https://balancedview.jimdo.com/advanced-advice/blogging/'>all</a> its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. <h2>Optimise your 404 error page</h2>Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Use Fetch as <a href='https://campusweb.myunion.edu/ICS/Academics/ITEC/CTL-000/Training-CTL-000-Sanders_C/Blog_15.jnz?portlet=Blog_15&screen=View+Post&screenType=next&Id=039efa50-d2fd-4950-8686-0bae7d428d3b'>Google</a> to test whether Google can crawl and index important pages within your site. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. All Javascript and CSS files on your site must be unblocked. 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According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The new key to off-page SEO? You need to create content that other
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all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
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One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. <h2>Track Desktop and Mobile Analytics and Metrics Separately</h2>If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. " <h2>Validate The Big Opportunities</h2>You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. To ensure that <a href='http://alton.mee.nu/searchtips/index.html'>your</a> website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. </p>Words and phrases that keep people engaged2017-10-17T00:00:00+02:002017-10-17T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-17:/Words-and-phrases-that-keep-people-engaged-1516910960.html<p>Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. At the heart <a href='http://blog.goo.ne.jp/basic0908/e/2f25e8389a028f9d5cf3bc47571f47c8'>of</a> your local SEO …</p><p>Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. At the heart <a href='http://blog.goo.ne.jp/basic0908/e/2f25e8389a028f9d5cf3bc47571f47c8'>of</a> your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). <h2>Use multiple focus keywords for those long key phrases</h2>A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Search engine optimization <a href='http://seotip.seesaa.net/article/456331294.html'>(SEO)</a> plays a crucial role in bringing in more traffic to every site. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. <h2>More Targeted And Relevant Traffic</h2>Don't commit the cardinal sin of letting dots ruin your page descriptions Be informative. Above <a href='http://seoadvice.medianewsonline.com/index9.html'>all</a> else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. <h2>The first indication should be keyword research</h2>Keywords or key phrases are simply the search terms someone types
into a search engine, such as Google or Bing, when they are looking for
certain information. People are constantly using keywords: whether they
are in search for a specific product or just browsing to conduct personal
research. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant." <h2>Words and phrases that keep people engaged</h2>Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. Bing has a <a href='https://balancedview.jimdo.com/advanced-advice/blog-networks/'>partnership</a> with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. On-site optimization is all about publishing awesome stuff in the first place. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. </p>Data Mining – Release the Scrapers2017-10-16T00:00:00+02:002017-10-16T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-16:/Data-Mining-Release-the-Scrapers-1516910990.html<p>Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Links at <a href='http://seotips.sdbx.jp/index31.html'>the</a> top of a page carry more weight than those further down. The main text content …</p><p>Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Links at <a href='http://seotips.sdbx.jp/index31.html'>the</a> top of a page carry more weight than those further down. The main text content on the page must be unique to avoid Google’s page quality algorithms. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. <h2>Build an on-site blog</h2>You want your company’s name to be one of the first results that they see. As Google continues <a href='http://barbara.hariko.com/starting-out-seo/index31.html'>to</a> improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. <h2>Determining the goal for the site</h2>Having links from more popular websites carry more weight than less popular sites. Longer content tends <a href='http://unicornwings.jugem.jp/?eid=17'>to</a> rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. <h2>Informative Content is the Best Content</h2>The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure." <h2>Data Mining – Release the Scrapers</h2>SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Search engines like <a href='http://barbara.hariko.com/starting_out/index28.html'>Google</a> can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. </p>Optimize all your images to gain new opportunities for search ranking.2017-10-16T00:00:00+02:002017-10-16T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-16:/Optimize-all-your-images-to-gain-new-opportunities-for-search-ranking--1516910959.html<p>Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Every “vote” or <a href='http://blog.goo.ne.jp/basic0908/e/5ef8fc0f58079dcde74f1ed197e68c5a'>link</a> to your site helps determine the value of your site. However, it’s not just the sheer number of …</p><p>Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Every “vote” or <a href='http://blog.goo.ne.jp/basic0908/e/5ef8fc0f58079dcde74f1ed197e68c5a'>link</a> to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. <h2>The most obvious SEO tactic
</h2>Create and submit sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. On a <a href='http://seoadvice.sdbx.jp/tips/index35.html'>basic</a> level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. <h2>Chase down citations and local links</h2>There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. What used to <a href='http://vanessa2.blog.fc2.com/blog-entry-21.html'>be</a> a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. <h2>Offer tips that apply to specific geographic or demographic audiences</h2>Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor." <h2>Optimize all your images to gain new opportunities for search ranking.</h2>Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Ensure links to <a href='https://medium.com/@gazhall/chew-on-that-one-for-a-while-d6b34b8ae5a7'>your</a> website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. </p>Add BreadCrumbs To Improve Navigation2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-15:/Add-BreadCrumbs-To-Improve-Navigation-1516910984.html<p>Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. The key to <a href='http://barbara.hariko.com/next-stage/index36.html'>quality</a> SEO is all about research research research. Try to improve your site speed and …</p><p>Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. The key to <a href='http://barbara.hariko.com/next-stage/index36.html'>quality</a> SEO is all about research research research. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. <h2>The headings for your homepage</h2>One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Really good SEO <a href='https://modernvb.com/entry.php?12054-Backlinks-are-a-ranking-factor'>is</a> a process and it requires a detailed and well thought out
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you’re going to do, documenting yourself along the way, and executing step
by step. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Keywords or key phrases are simply the search terms someone types
into a search engine, such as Google or Bing, when they are looking for
certain information. People are constantly using keywords: whether they
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number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust. <h2>What is real SEO?</h2>Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words." <h2>Add BreadCrumbs To Improve Navigation</h2>Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. Utilise existing relationships <a href='https://ccswrm.kku.ac.th/wiki/index.php/SEO-Advice'>with</a> suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Adjusting your keyword distribution gives you power to change your campaign over time. </p>Social media signals have always invited contradicting opinions2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-15:/Social-media-signals-have-always-invited-contradicting-opinions-1516910968.html<p>Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Google defines duplicate <a href='http://komiwiki.syktsu.ru/index.php/%D0%9E%D0%B1%D1%81%D1%83%D0%B6%D0%B4%D0%B5%D0%BD%D0%B8%D0%B5_%D1%83%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA%D0%B0:Beni22'>content</a> as …</p><p>Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Google defines duplicate <a href='http://komiwiki.syktsu.ru/index.php/%D0%9E%D0%B1%D1%81%D1%83%D0%B6%D0%B4%D0%B5%D0%BD%D0%B8%D0%B5_%D1%83%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA%D0%B0:Beni22'>content</a> as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. <h2>Link, link and link some more</h2> Always Add Value. Add value in every blog post,
blog comment, social media update and web page. Don’t
worry about backlinks or keyword rank. People will read and
share your valuable content, and the rest will take care of itself. Content marketing can <a href='http://basic0908.inube.com/blog/7115512/domain-to-page-relevance/'>be</a> very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. <h2>Ensure your website looks the part and that it’s easy to use</h2>Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Target 500 to <a href='http://barbara.hariko.com/seo-basics/index10.html'>1,000</a> words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. <h2>Use different keyword suggestion tools
</h2>SEO can help a growing startup establish its presence and meet business goals. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: " Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding." <h2>Social media signals have always invited contradicting opinions</h2>Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. If an SEO <a href='https://brainerdham.org/wiki/index.php/User:Seoadvisor'>tactic</a> worked for one website that does not mean the same can be successfully applied to another. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. </p>Natural building blocks for your site2017-10-13T00:00:00+02:002017-10-13T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-13:/Natural-building-blocks-for-your-site-1516910959.html<p>After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …</p><p>After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Search-based competitive audits <a href='http://seoadvice.sdbx.jp/starter/index33.html'>uncover</a> the competitive landscape within the search results for a defined set of high-value topics. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. <h2>The Lay of the Land</h2>Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Web users <a href='http://unicornwings.jugem.jp/?eid=31'>are</a> busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. <h2>The first choice should be structure</h2>Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. People buy from <a href='http://ausis.edu.au/forum/member.php?action=profile&uid=489913'>businesses</a> they trust, not businesses that publish low quality, untrustworthy content. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). <h2>Content is for humans</h2>Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page." <h2>Natural building blocks for your site</h2>White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. An increase in <a href='https://ameblo.jp/basic0908/entry-12343355339.html'>the</a> number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. </p>Add valuable insight2017-10-11T00:00:00+02:002017-10-11T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-11:/Add-valuable-insight-1516910972.html<p>The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …</p><p>The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Google is pushing <a href='https://seohullblog.wordpress.com/2018/01/11/deciphering-user-intent/'>towards</a> more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Remember, Google doesn’t like content written for SEO purposes. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. <h2>Make sure that you supply what you promise to the visitors</h2>Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. The Internet is <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2711492'>made</a> up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. <h2>Why moes SEO matter?</h2>Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. The reputation, authority, <a href='http://www.purevolume.com/listeners/GHall'>and</a> credibility of a website will be judged by the search engines based on the type of backlinks the site has. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. <h2>Links coming from sites which have link networks</h2>Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: " It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images." <h2>Add valuable insight</h2>If you're anything like me, then you're looking to understand why certain things work the way they do. Strategically written website <a href='http://alton.mee.nu/searchtips/index16.html'>copy</a> includes well-thought-out internal links and calls to action. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. </p>Attaining a list of keywords is easier than knowing what to do with them2017-10-10T00:00:00+02:002017-10-10T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-10:/Attaining-a-list-of-keywords-is-easier-than-knowing-what-to-do-with-them-1516910976.html<p>Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Keyword research is <a href='http://seoguide4u.angelfire.com/index.html'>a</a> critical component for search engine optimization because when used correctly it provides a road map for both the design and …</p><p>Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Keyword research is <a href='http://seoguide4u.angelfire.com/index.html'>a</a> critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. <h2>Attract links, stop chasing links</h2>The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Giving your personal <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801220002/'>opinion</a> and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. <h2>The most important part of SEO is creating quality content</h2>Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. If you've improved <a href='http://strawberry9697.blog.shinobi.jp/content/keyword%20mapping%20for%20keywor'>the</a> crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about
the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Think of SEO as one small part of a much more cohesive marketing strategy. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. <h2>Every web page is an opportunity to capture a customer.</h2>Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Google is famously secretive about how it ranks local businesses. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon." <h2>Attaining a list of keywords is easier than knowing what to do with them</h2>When it comes to long-term SEO strategies, there are so many tactics to consider. Links have always <a href='http://seoblog.wikidot.com/blog:3'>been</a> a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. </p>Take-in Originality2017-10-10T00:00:00+02:002017-10-10T00:00:00+02:00Tony Posttag:tony.buzama.com,2017-10-10:/Take-in-Originality--1516910982.html<p>Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …</p><p>Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. An effective link <a href='http://topseoblog.blogsky.com/1396/10/02/post-17/More-importance-is-given-to-mobile'>building</a> strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. <h2>Find Keywords People Already Use for Your Business</h2>Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Meta tags are <a href='http://seotactics.mywebcommunity.org/index5.html'>pieces</a> of HTML code that can be added to the <head> section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. <h2>SEO Writing is Not Just About Using Words to Get Rankings</h2>Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Forget dense blocks <a href='http://www.kaaq.org/index.php?document_srl=2939403'>of</a> text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. <h2>Run search traffic reports on your main keywords</h2>Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search." <h2>Take-in Originality </h2>You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Keywords or key <a href='https://ameblo.jp/basic0908/entry-12342443835.html'>phrases</a> are simply the search terms someone types
into a search engine, such as Google or Bing, when they are looking for
certain information. People are constantly using keywords: whether they
are in search for a specific product or just browsing to conduct personal
research. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. </p>