Build a unique set of citations

Make Sure That Googlebot Is Crawling Your Site! By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Organic results are listings of web pages that appear as a result of the search engine …

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People still ask me about keywords and its importance today

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Sweeping changes in terminology or social interest in the wearable-computing category will trickle …

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Tactics around 301 redirects

By including the location of the business as part of the keywords used, it increases relevance in the searches. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Utilizing paid search or social can address immediate …

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Look for flexibility and decent support arrangements

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Create …

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Adjust your appearance in search by utilising reporting

Websites can benefit from mixing evergreen content with their fresh posts and pages. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. You can track your site …

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Validate The Big Opportunities

There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. If you want to get high rankings, include your keyword on the web page. Don't forget fundamental …

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Blogging is a content style

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the …

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Increase Organic Traffic With An Eye On Conversions

Link outreach is a bit “old school” but can still be quite powerful. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Your bounce rate is determined by the amount of people that …

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Does the extra s even matter? S for Security

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Blogging is generally considered a hobby

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you …

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Don't over-do a particular element

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …

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Make sure you have a responsive design

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. As it may seem obvious by now, there is more to writing SEO-friendly content than …

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Site Architecture

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

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Creativity takes courage

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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Effect of keyword density on my rankings

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include …

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All Attention is Good Attention

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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Natural building blocks for your site

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

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