Find out more about anchor text

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue …

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A focus on social media to benefit search engine placement

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations …

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Meaty meta descriptions may affect your LSI tactics

Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook …

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Are you an Internet marketing expert?

The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Ranking potential is an assessment of where you can realistically hope to …

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What worked a few years ago is now irrelevant.

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll …

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Are you interlinking properly?

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc …

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What's the difference between SEO and paid Google ads?

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a …

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How to Write Post Blog Posts That Rank Well

Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned …

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New page creation

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes …

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Use social media channels to expand your reach

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The sheer apparent complexity of SEO is enough to turn some people away entirely. Doorway …

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Auto anchor text

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the …

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Voice Searching Matters

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Get familiar with the landscape of local SEO

Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make …

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Create fresh content

Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Information Snippets are the block …

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Finding Backlink Opportunities

After you publish a blog post, share it on your social networks and then engage when people engage with you. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where …

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Panda 4.2 as core ranking algorithm

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Submit a XML Sitemap To Speed Up Indexing

How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. If …

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Is your content suitable for the audience you want to target?

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Long-format …

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Understanding the rationale behind SEO

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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If I stop doing SEO will my rankings drop?

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target …

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Link Intersect for SEO

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or …

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Videos and images are page content too

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. You shouldn’t only target 1 …

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Use GTMetrix & Pingdom To Optimize Website Speed

Google, now more than ever, don't just want more content, they want content that they feel is quality. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start …

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Establish intuitive information architecture

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that …

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Create an e-book or guide every three months

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Linking out is huge. Don't be a link hoard; you're going to create content, so use …

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Removing unnecessary plugins

In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. The world is always changing, and you have to keep up. If you do, the rewards can be …

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Use a content delivery network

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Solving real customer problems is a major key to …

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Earning links

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Write legible, readable copy, and treat the meta description as if it …

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Consider a dedicated or virtual dedicated web server

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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Monitor the evolution of your Google search results

If you create high-quality pieces of informative content on your website page-to-page, you will rank. Optimise your website content for the best organic reach possible. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated …

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Get Product Reviews Using Influencer Platforms

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might …

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Reporting and analytics

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic …

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Validate The Big Opportunities

Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Have An Effective, Personalize Outreach Template SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate …

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Add valuable insight

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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