After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the …

Who wants more traffic? The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. It’s not just …

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag When you have the structure …

TV ads, radio, print and even social media). Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. It doesn’t have to …

Avoid the use of symbols in URLs and prefer more human readable alternatives. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Changing one of these …

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. The Internet, or World Wide Web as it was once known, really …

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. One of the most …

reate Unique, Relevant And Valuable Content For Your Website! Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while …

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Sweeping changes in terminology or social interest in the wearable-computing category will trickle …

Simply put; keyword-focused content is often guilty of being over-stuffed. Firstly it is important that you learn how to correctly value a keyword. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. As users’ behaviors and search …

No search engine will ever release details of the inner workings of core super-warrior stuff. If it does, you will literally be printing money. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website …

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for …

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to …

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations …

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Start focusing on your visitors …

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Trust an SEO …

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. It has long been understood that Google’s ranking algorithm is complex (by design). If you have …

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Another factor to take note is that …

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile …

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Google Analytics …

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll …

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries …

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. SEO is about providing value, not tricking search engines into ranking you higher. Google has made speed another factor that …

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. With …

Develop SEO-enabled content from creation that is ready to deliver across all devices. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. To optimize your search engine results …

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a …

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. While it is possible …

Search engines want publishers to show the same content to the search engine as is shown to users In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than …

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high SEO, that is ethical and organic, takes serious …

Link outreach is a bit “old school” but can still be quite powerful. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Your bounce rate is determined by the amount of people that …

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Information Snippets are the block …

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain …

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from …

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see …

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). The …

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Your SEO strategy might include links to other websites or pages within your own website. Sometimes …