Avoid Downtime By Choosing Reliable Host

Develop SEO-enabled content from creation that is ready to deliver across all devices. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. To optimize your search engine results …

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What's the difference between SEO and paid Google ads?

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a …

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The goal for your pages

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. While it is possible …

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Monitor the evolution of your search results

Search engines want publishers to show the same content to the search engine as is shown to users In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than …

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Understanding the rationale behind SERPs

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high SEO, that is ethical and organic, takes serious …

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Increase Organic Traffic With An Eye On Conversions

Link outreach is a bit “old school” but can still be quite powerful. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Your bounce rate is determined by the amount of people that …

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Opting for Effective Search Engine Optimization

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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Create fresh content

Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Information Snippets are the block …

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Promote your content via social media (and beyond

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from …

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Does the extra s even matter? S for Security

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Choose your keywords carefully

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). The …

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Word count is a complicated SEO metric

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the …

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Quality, Plus Visibility

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. The key is to …

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Websites which are not yet indexed by Google

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Panda 4.2 as core ranking algorithm

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Get Product Reviews Using Influencer Platforms

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products …

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Understanding the rationale behind SEO

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Expand as necessary.

Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Search engines are very clever in reading every …

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The more value you can provide, the better

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content …

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If I stop doing SEO will my rankings drop?

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target …

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Relevance is the key issue

A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Link building is still an effective way to up your website …

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Understanding the long tail of search

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

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Videos and images are page content too

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. You shouldn’t only target 1 …

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Use GTMetrix & Pingdom To Optimize Website Speed

Google, now more than ever, don't just want more content, they want content that they feel is quality. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start …

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Establish intuitive information architecture

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that …

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Create an e-book or guide every three months

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Linking out is huge. Don't be a link hoard; you're going to create content, so use …

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Effect of keyword density on my rankings

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include …

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Interview experts within or outside of your company

SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Take a moment to consider some of the most popular websites you already have links going to on your own …

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Advanced detection of Google duplicates requires special efforts

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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Strong relationships = Long-term SEO benefits

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. Needless to say …

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Conversions are Truly the Only Thing that Matters

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …

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Data Mining – Release the Scrapers

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Links at the top of a page carry more weight than those further down. The main text content …

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