The ultimate revelation of SEM

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. One of the most …

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Write a keyword-rich introduction about long tail search

reate Unique, Relevant And Valuable Content For Your Website! Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while …

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People still ask me about keywords and its importance today

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Sweeping changes in terminology or social interest in the wearable-computing category will trickle …

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Optimise your site, paying special attention to CTR

Simply put; keyword-focused content is often guilty of being over-stuffed. Firstly it is important that you learn how to correctly value a keyword. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. As users’ behaviors and search …

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The benefits of forums to your search marketing strategy

No search engine will ever release details of the inner workings of core super-warrior stuff. If it does, you will literally be printing money. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website …

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Determining Relevance: Trust your gut when it comes to webmaster tools

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to …

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A focus on social media to benefit search engine placement

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations …

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Repurpose old forums

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Start focusing on your visitors …

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What promise do you make?

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile …

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Transcribe Your Video Content for SEO Benefits

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

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Start with fundamental SEO tactics

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Google Analytics …

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What worked a few years ago is now irrelevant.

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll …

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Avoid Downtime By Choosing Reliable Host

Develop SEO-enabled content from creation that is ready to deliver across all devices. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. To optimize your search engine results …

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What's the difference between SEO and paid Google ads?

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a …

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The goal for your pages

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. While it is possible …

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Monitor the evolution of your search results

Search engines want publishers to show the same content to the search engine as is shown to users In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than …

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Understanding the rationale behind SERPs

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high SEO, that is ethical and organic, takes serious …

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Increase Organic Traffic With An Eye On Conversions

Link outreach is a bit “old school” but can still be quite powerful. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Your bounce rate is determined by the amount of people that …

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Opting for Effective Search Engine Optimization

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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Create fresh content

Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Information Snippets are the block …

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Promote your content via social media (and beyond

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from …

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Does the extra s even matter? S for Security

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Choose your keywords carefully

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). The …

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Word count is a complicated SEO metric

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the …

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Quality, Plus Visibility

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. The key is to …

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Websites which are not yet indexed by Google

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Panda 4.2 as core ranking algorithm

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Get Product Reviews Using Influencer Platforms

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products …

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Understanding the rationale behind SEO

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Expand as necessary.

Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Search engines are very clever in reading every …

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