Concentrate on actionable white hat SEO

As a business owner you need to have a plan in place to promote your business and obtain new clients. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages …

more ...


Links make the web go round.

Google is getting better and better at recognizing content that truly is useful to people. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on …

more ...

Ensure your images are SEO-optimised

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with …

more ...

Create a roadmap for linking between your own articles

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. The search engines are always trying to improve the quality of their results and because of this, the ranking …

more ...

Competitor Analysis and Opportunity Identification

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search …

more ...


Track Desktop and Mobile Analytics and Metrics Separately

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article …

more ...


Are you fully aware of all of your website’s issues?

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

more ...



Quality content takes time and money

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

more ...

Advanced detection of Google duplicates requires special efforts

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally …

more ...

Try, test, repeat

Use description meta tags to provide both search engines and users with a summary of what your page is about! When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication …

more ...


Competitor link profile analysis

How do you work out the price of SEO packages? If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the …

more ...

Expand as necessary.

Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Search engines are very clever in reading every …

more ...

Heading structure for your single posts / single pages

It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Links aren’t the only …

more ...

Relevance is the key issue

A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Link building is still an effective way to up your website …

more ...

Focus on YouTube SEO

One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of …

more ...

Use Link Baiting To Get More Inbound Links

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Technical …

more ...

Interview experts within or outside of your company

SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Take a moment to consider some of the most popular websites you already have links going to on your own …

more ...

How to promote your local business online

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Link-building can also …

more ...

Strong relationships = Long-term SEO benefits

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. Needless to say …

more ...

The most important part of SEO is backlink indexing

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Links at the top of a page carry more weight …

more ...

Data Mining – Release the Scrapers

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Links at the top of a page carry more weight than those further down. The main text content …

more ...

Attaining a list of keywords is easier than knowing what to do with them

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and …

more ...

Take-in Originality

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

more ...