This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. Categories are other components of blogs that can help your SEO effort. On page SEO deals …

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. One of the most …

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Predicting …

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Successful SEO requires a thorough understanding of the business itself. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Tags are intended to give search engines a method of understanding the site’s …

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. There was a …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. ou know SEO is a vital element of every decent marketing …

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile …

According to Google, natural links leading back to your site are definitely something to strive for. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search …

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Many details are involved in good SEO, from the words on each page, the words used in …

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. If you’ve been producing content in a …

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products …

Contextual link building is the quickest way to boost your site’s search performance. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. If you’re new to the SEO game it's easy to …

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. You should definitely be using canonical URLs with keywords …

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content …

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. The …

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Sites that …

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Google is also now looking at things …

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. At the heart of your local SEO …