After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

The cornerstone of a successful organic search campaign has always been technical SEO. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant …

Simply put; keyword-focused content is often guilty of being over-stuffed. Firstly it is important that you learn how to correctly value a keyword. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. As users’ behaviors and search …

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

Is it fun? Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Hacking in the classic sense involves exploiting vulnerabilities in a system or …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. SEO experts have been talking about mobile technology for a while now. This year, it’s …

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to …

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can …

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There’s no denying …

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a …

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Information Architecture allows people and search engines to better understand the content structure on a site. Buying backlinks can and does work …

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Users searching for your site on Google might not necessarily want to land on your homepage. Internal links can help you prove your authority in a particular field by creating a …

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The sheer apparent complexity of SEO is enough to turn some people away entirely. Doorway …

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the …

Link outreach is a bit “old school” but can still be quite powerful. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Your bounce rate is determined by the amount of people that …

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the …

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you …

You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t …

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Fundamental search engine optimization never changes. You only have three things to …

After you publish a blog post, share it on your social networks and then engage when people engage with you. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where …

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. The key is to …

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …

How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. If …

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Long-format …

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. The better your content is organized and the more quality you provide, the higher Google will put your site on the search …

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives …

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target …

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. As it may seem obvious by now, there is more to writing SEO-friendly content than …

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or …

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. You shouldn’t only target 1 …

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Make the content flow easily to keep people intrigued and reading. Don't make the mistake like many webmasters do in targeting one main …

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that …

Google, now more than ever, don't just want more content, they want content that they feel is quality. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start …

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that …