Links make the web go round.

Google is getting better and better at recognizing content that truly is useful to people. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on …

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Ensure your images are SEO-optimised

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with …

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In Mobile Search, Top 10 Is Actually Top 3

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but …

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It Doesn’t End After Publish

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

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Track it!

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links found within the main body text of a webpage is more valuable than links found …

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Are you fully aware of all of your website’s issues?

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

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Choose your keywords carefully

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). The …

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Be specific when the user wants a particular thing

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. If you have plans to be in business for more than …

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Quality content takes time and money

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

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The key here is to make sure SEO is worthwhile

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Thin content issues might negatively impact SERP visibility

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Setting up Google My Business is a must for your SEO gameplan …

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Try, test, repeat

Use description meta tags to provide both search engines and users with a summary of what your page is about! When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication …

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Heading structure for your single posts / single pages

It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Links aren’t the only …

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Focus on YouTube SEO

One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of …

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Set a bare minimum expectation for what SEO can achieve

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of …

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Use Link Baiting To Get More Inbound Links

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Technical …

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Interview experts within or outside of your company

SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Take a moment to consider some of the most popular websites you already have links going to on your own …

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Strong relationships = Long-term SEO benefits

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. Needless to say …

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Use Responsive Design

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking …

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Link to Influencers Within Your Content

The number and quality of links pointing to your site will largely determine in what position your site ranks. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google …

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Use unique page titles on all pages throughout your website

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on …

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The most important part of SEO is backlink indexing

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Links at the top of a page carry more weight …

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Create a roadmap for linking between your own articles

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual …

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Data Mining – Release the Scrapers

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Links at the top of a page carry more weight than those further down. The main text content …

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Attaining a list of keywords is easier than knowing what to do with them

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and …

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