Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

The cornerstone of a successful organic search campaign has always been technical SEO. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant …

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. If your …

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction …

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. Each blog post also contains …

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Keywording like crazy for product pages, blogs, and press releases is not where it …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. When I say “oomph” I mean credibility in the eyes of the engines. Over the last decade, I’ve had lots of success …

Make Sure That Googlebot Is Crawling Your Site! By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Organic results are listings of web pages that appear as a result of the search engine …

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a …

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Successful SEO requires a thorough understanding of the business itself. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Tags are intended to give search engines a method of understanding the site’s …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). You have to schedule daily time into your routine for the SEO attempt. Every business needs a marketing strategy and so does a …

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Create …

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can …

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. There was a …

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. If you want to get high rankings, include your keyword on the web page. Don't forget fundamental …

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the …

The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Ranking potential is an assessment of where you can realistically hope to …

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. There are a lot of options to choose from to answer this question; but the …

Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying …

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. I am the last one to tell a website owner that his …

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search …

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The sheer apparent complexity of SEO is enough to turn some people away entirely. Doorway …

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already …

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make …

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links found within the main body text of a webpage is more valuable than links found …

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Fundamental search engine optimization never changes. You only have three things to …

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Mobile SEO should always be a work in progress because there are always new things to improve. Also …

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Choosing keywords should be your first step …

It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Links aren’t the only …

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Technical …

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the …

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no …

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Solving real customer problems is a major key to …