Internal Contextual Linking On Long Tail Keywords

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. I am the last one to tell a website owner that his …

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Competitor Analysis and Opportunity Identification

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search …

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Use social media channels to expand your reach

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. The sheer apparent complexity of SEO is enough to turn some people away entirely. Doorway …

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It Doesn’t End After Publish

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

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Use Short And Descriptive URL Permalink

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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Get familiar with the landscape of local SEO

Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make …

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Track it!

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links found within the main body text of a webpage is more valuable than links found …

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You Can't Have Search Without Social

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Fundamental search engine optimization never changes. You only have three things to …

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Don't over-do a particular element

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …

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Quality content takes time and money

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

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Does Organic CTR Impact SEO Rankings?

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Mobile SEO should always be a work in progress because there are always new things to improve. Also …

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Links, links, links!

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Choosing keywords should be your first step …

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Heading structure for your single posts / single pages

It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Links aren’t the only …

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The number of keyword phrases

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …

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Use Link Baiting To Get More Inbound Links

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Technical …

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How To Spot DoFollow Links

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the …

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What are sitelinks?

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no …

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Use a content delivery network

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Solving real customer problems is a major key to …

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Add valuable insight to your content

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. You should search your favourite search engines for search terms such as: “add url …

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How to promote your local business online

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Link-building can also …

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Make sure your website is indexed in search engines

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. It is essential that you create unique and valuable content that is a worthwhile read for …

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Use Responsive Design

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking …

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Link to Influencers Within Your Content

The number and quality of links pointing to your site will largely determine in what position your site ranks. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google …

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Create a roadmap for linking between your own articles

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual …

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Words and phrases that keep people engaged

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. At the heart of your local SEO …

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Add BreadCrumbs To Improve Navigation

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. The key to quality SEO is all about research research research. Try to improve your site speed and …

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