Be mindful of content

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Site errors may include broken …

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Find out more about dynamic pages

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Predicting …

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Tactics around 301 redirects

By including the location of the business as part of the keywords used, it increases relevance in the searches. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Utilizing paid search or social can address immediate …

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A do-it-yourself guide to webmaster tools

Besides keywords, what determines how well your pages rank in search results? That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function …

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Create an Engaging Web Presence by the use of metrics

SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search …

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Concentrate on actionable white hat SEO

As a business owner you need to have a plan in place to promote your business and obtain new clients. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages …

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Search for your niche keywords on Yahoo

It helps the search engines quickly determine what the page is about. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Be careful in monitoring your comments and …

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Build promotion into your content

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …

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Your primary focus should be on what matters to your audience

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

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Are you interlinking properly?

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc …

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Ensure your images are SEO-optimised

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with …

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In Mobile Search, Top 10 Is Actually Top 3

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but …

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Auto anchor text

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the …

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Voice Searching Matters

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Start Blog Title With Keyword

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. If you’ve been producing content in a …

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Add Modifiers to Title

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Getting third …

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Finding Backlink Opportunities

After you publish a blog post, share it on your social networks and then engage when people engage with you. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where …

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Your Customers are searching their query in different ways

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. It seems the world is going …

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Create great content people want to read

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic …

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Is your content suitable for the audience you want to target?

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Long-format …

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Competitor Analysis and Opportunity Identification

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. The better your content is organized and the more quality you provide, the higher Google will put your site on the search …

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A Few Reasons Why These Algorithms Sometimes Fail

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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What are sitelinks?

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives …

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More powerful subheadings

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. You should definitely be using canonical URLs with keywords …

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Make sure you have a responsive design

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. As it may seem obvious by now, there is more to writing SEO-friendly content than …

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Easy steps you can take to evaluate the credibility of a website

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. The …

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Low Hanging Fruits (LHF)

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised …

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Site Architecture

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

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Let the world know you are creating content

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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Earning links

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Write legible, readable copy, and treat the meta description as if it …

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