This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. Categories are other components of blogs that can help your SEO effort. On page SEO deals …

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Make sure it’s well-written with relevant information and not just keyword packed. So, what it can do, how long it takes, how much it …

Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. They may have value for someone looking for a particular news report from an earlier period. The best key phrases would automatically fall …

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The reason is they have a ton of “branded search”. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your …

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. The biggest challenge with SEO is that it’s ambiguous territory …

In my case, I started as a web developer and migrated to SEO through my love of analytics. This ensures that any users — or search engines — trying to navigate won't get a 404 response code. For example, someone launches a campaign and forgets to test the landing page URL they …

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. If you tried to optimize an article for …

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. When …

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Site errors may include broken …

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Predicting …

By including the location of the business as part of the keywords used, it increases relevance in the searches. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Utilizing paid search or social can address immediate …

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety …

Besides keywords, what determines how well your pages rank in search results? That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function …

SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search …

As a business owner you need to have a plan in place to promote your business and obtain new clients. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. ou know SEO is a vital element of every decent marketing …

It helps the search engines quickly determine what the page is about. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Be careful in monitoring your comments and …

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There’s no denying …

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc …

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with …

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Users searching for your site on Google might not necessarily want to land on your homepage. Internal links can help you prove your authority in a particular field by creating a …

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but …

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

Make it easier for search engines to index your website. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Visitors who really like the look or feel of a website are …

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the …

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. If you’ve been producing content in a …

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Getting third …

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. When Google returns its search results, it produce two types of results: organic results and paid results. Organic …

After you publish a blog post, share it on your social networks and then engage when people engage with you. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where …

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. If you’re not …

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. It seems the world is going …

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Good content is important, but it …

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic …

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Long-format …

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. The better your content is organized and the more quality you provide, the higher Google will put your site on the search …

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …