Do users like my content?

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Information Architecture allows people and search engines to better understand the content structure on a site. Buying backlinks can and does work …

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Word count is a complicated SEO metric

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the …

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When to Consolidate Content for Maximum Impact

You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t …

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You Can't Have Search Without Social

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Fundamental search engine optimization never changes. You only have three things to …

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Quality, Plus Visibility

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. The key is to …

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Competitor Analysis and Opportunity Identification

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. The better your content is organized and the more quality you provide, the higher Google will put your site on the search …

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A Few Reasons Why These Algorithms Sometimes Fail

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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What are sitelinks?

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives …

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Understanding the long tail of search

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

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Set up Daily Email Alerts

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that …

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Focus on topics instead of keywords

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before …

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Be specific when the user wants a particular thing

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

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Add BreadCrumbs To Improve Navigation

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. The key to quality SEO is all about research research research. Try to improve your site speed and …

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