From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag When you have the structure …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. When I say “oomph” I mean credibility in the eyes of the engines. Over the last decade, I’ve had lots of success …

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Essentially, conversion improves the quantity and quality of organic traffic to a …

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. The length of your content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric …

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety …

All internal links on your website should be valid and working. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. The anchor text and destination address are …

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation …

Use description meta tags to provide both search engines and users with a summary of what your page is about! Most companies use SEO to increase website traffic, which in turn, increases revenue. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can …

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. It should be clearly understood that the …

Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying …

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. SEO is about providing value, not tricking search engines into ranking you higher. Google has made speed another factor that …

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but …

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links found within the main body text of a webpage is more valuable than links found …

Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see …

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). The …

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. If you have plans to be in business for more than …

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Brand mentions and co-citations are also …

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Mobile SEO should always be a work in progress because there are always new things to improve. Also …

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Setting up Google My Business is a must for your SEO gameplan …

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. If you’re not …

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. SEO is all about ranking high on search indexes, which can’t happen without you …

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. It seems the world is going …

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of …

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the …

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. It is essential that you create unique and valuable content that is a worthwhile read for …

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking …

The number and quality of links pointing to your site will largely determine in what position your site ranks. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google …

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on …

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning …

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual …

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Google defines duplicate content as …