Don’t forget LSI

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Essentially, conversion improves the quantity and quality of organic traffic to a …

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Create a search marketing strategy based on CTR

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. The length of your content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric …

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Things that make you love and hate sitemaps

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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I urge you to think about webmaster tools

All internal links on your website should be valid and working. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. The anchor text and destination address are …

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Expand your URLs as necessary

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation …

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Let's follow CTR best practise

Use description meta tags to provide both search engines and users with a summary of what your page is about! Most companies use SEO to increase website traffic, which in turn, increases revenue. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can …

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Choose a more relevant snippet of copy directly from your web page

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

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In Mobile Search, Top 10 Is Actually Top 3

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but …

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It Doesn’t End After Publish

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

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Track it!

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links found within the main body text of a webpage is more valuable than links found …

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Choose your keywords carefully

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). The …

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Be specific when the user wants a particular thing

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. If you have plans to be in business for more than …

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Why won’t people engage with my content?

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Brand mentions and co-citations are also …

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The key here is to make sure SEO is worthwhile

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Does Organic CTR Impact SEO Rankings?

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Mobile SEO should always be a work in progress because there are always new things to improve. Also …

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Thin content issues might negatively impact SERP visibility

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Setting up Google My Business is a must for your SEO gameplan …

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Use different keyword suggestion tools

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. SEO is all about ranking high on search indexes, which can’t happen without you …

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Use a content delivery network

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Your Customers are searching their query in different ways

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. It seems the world is going …

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The number of keyword phrases

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …

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Low Hanging Fruits (LHF)

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised …

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Set a bare minimum expectation for what SEO can achieve

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of …

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How To Spot DoFollow Links

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the …

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Make sure your website is indexed in search engines

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. It is essential that you create unique and valuable content that is a worthwhile read for …

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Use Responsive Design

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking …

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Link to Influencers Within Your Content

The number and quality of links pointing to your site will largely determine in what position your site ranks. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google …

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Use unique page titles on all pages throughout your website

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on …

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Create a roadmap for linking between your own articles

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual …

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