A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but …

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Links found within the main body text of a webpage is more valuable than links found …

Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see …

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). The …

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. If you have plans to be in business for more than …

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Setting up Google My Business is a must for your SEO gameplan …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of …

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking …

The number and quality of links pointing to your site will largely determine in what position your site ranks. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google …

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on …

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning …

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual …

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Google defines duplicate content as …