Keep your title tag under 55 characters

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. People spend very little time engaging with content. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key …

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Create a roadmap for linking between your own articles

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. The search engines are always trying to improve the quality of their results and because of this, the ranking …

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New page creation

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes …

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Track Desktop and Mobile Analytics and Metrics Separately

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article …

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The role of SEO

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search …

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Blogging is generally considered a hobby

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you …

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Why won’t people engage with my content?

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Brand mentions and co-citations are also …

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The key here is to make sure SEO is worthwhile

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Thin content issues might negatively impact SERP visibility

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Setting up Google My Business is a must for your SEO gameplan …

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Advanced detection of Google duplicates requires special efforts

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally …

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Create Keyword Evaluation Models

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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Use a content delivery network

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Don’t forget local search

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. SEO isn’t an option for small businesses today. When a potential customer searches for your product …

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On-page SEO principles

Contextual link building is the quickest way to boost your site’s search performance. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. If you’re new to the SEO game it's easy to …

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SEO Remains Keyword Driven & LSI Keywords Are Important

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on …

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Poor Migration

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Creativity takes courage

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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SEO for Ideological Influence

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Add a site map to your webpage. Search engines can’t index pages that it can’t find …

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Perform a content review

A proximity search uses the order of the search phrase to find related documents. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you …

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Consider a dedicated or virtual dedicated web server

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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Monitor the evolution of your Google search results

If you create high-quality pieces of informative content on your website page-to-page, you will rank. Optimise your website content for the best organic reach possible. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated …

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Reporting and analytics

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic …

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Focus on topics instead of keywords

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before …

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Don't “only” concentrate on Google

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand …

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How can cross linking help your website visitors?

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Google is also now looking at things …

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Be specific when the user wants a particular thing

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

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Add valuable insight

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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Take-in Originality

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

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