Don’t forget LSI

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Essentially, conversion improves the quantity and quality of organic traffic to a …

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Think like a human not a robot when it comes to sitemaps

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Linux presents additional, functional attractions beyond its …

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Create a search marketing strategy based on CTR

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. The length of your content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric …

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This story about blogs will haunt you forever

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating …

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Learn from these mistakes before you learn about citations

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Find out more about anchor text

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue …

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Self-publishing Parasite SEO based purely on citations

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

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Let's follow link research best practise

Is it fun? Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Hacking in the classic sense involves exploiting vulnerabilities in a system or …

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Myths and misconceptions about splogs

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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Carve out time for concentrating on sitemaps

Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Nobody uses …

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Unlocking the mystery of Google algorithms

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on …

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Subscribe to relevant blogs to get notified about the latest updates

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Google …

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Why has keyword stuffing been so popular?

Effective website content is one of the most important aspects of a development project. Most readers don’t have the time (or interest for that matter) to struggle with web copy, so you have to make the process as easy as possible for them. No matter what business you own …

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Expand your URLs as necessary

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation …

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Let's follow CTR best practise

Use description meta tags to provide both search engines and users with a summary of what your page is about! Most companies use SEO to increase website traffic, which in turn, increases revenue. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can …

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Grooving to the Search Engine's tunes!

Webpages on HTTPS had positive correlation with higher rankings. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. NAP stands for Name, Address and Phone Number. NAP …

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Organic SEO these days requires a multi-level strategy

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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It takes time and practice to create a catchy title

According to Google, natural links leading back to your site are definitely something to strive for. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search …

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Keep your title tag under 55 characters

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. People spend very little time engaging with content. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key …

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Create a roadmap for linking between your own articles

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. The search engines are always trying to improve the quality of their results and because of this, the ranking …

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New page creation

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes …

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Track Desktop and Mobile Analytics and Metrics Separately

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article …

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The role of SEO

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search …

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Blogging is generally considered a hobby

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you …

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Why won’t people engage with my content?

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Brand mentions and co-citations are also …

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The key here is to make sure SEO is worthwhile

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Thin content issues might negatively impact SERP visibility

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Setting up Google My Business is a must for your SEO gameplan …

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Advanced detection of Google duplicates requires special efforts

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally …

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Create Keyword Evaluation Models

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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Use different keyword suggestion tools

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. SEO is all about ranking high on search indexes, which can’t happen without you …

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Use a content delivery network

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Don’t forget local search

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. SEO isn’t an option for small businesses today. When a potential customer searches for your product …

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On-page SEO principles

Contextual link building is the quickest way to boost your site’s search performance. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. If you’re new to the SEO game it's easy to …

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SEO Remains Keyword Driven & LSI Keywords Are Important

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on …

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Poor Migration

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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