The benefits of forums to your search marketing strategy

No search engine will ever release details of the inner workings of core super-warrior stuff. If it does, you will literally be printing money. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website …

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Carve out time for concentrating on sitemaps

Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Nobody uses …

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Unlocking the mystery of Google algorithms

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on …

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Why has keyword stuffing been so popular?

Effective website content is one of the most important aspects of a development project. Most readers don’t have the time (or interest for that matter) to struggle with web copy, so you have to make the process as easy as possible for them. No matter what business you own …

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Organic SEO these days requires a multi-level strategy

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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Keep your title tag under 55 characters

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. People spend very little time engaging with content. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key …

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Use Short And Descriptive URL Permalink

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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The role of SEO

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search …

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Use your outreach skills

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Placing ads in front of …

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Websites which are not yet indexed by Google

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Don’t forget local search

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. SEO isn’t an option for small businesses today. When a potential customer searches for your product …

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Let the world know you are creating content

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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Perform a content review

A proximity search uses the order of the search phrase to find related documents. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you …

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