Don’t forget LSI

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Essentially, conversion improves the quantity and quality of organic traffic to a …

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Build a unique set of citations

Make Sure That Googlebot Is Crawling Your Site! By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Organic results are listings of web pages that appear as a result of the search engine …

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The ultimate revelation of SEM

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. One of the most …

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Think like a human not a robot when it comes to sitemaps

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Linux presents additional, functional attractions beyond its …

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Be mindful of content

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Site errors may include broken …

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Create a search marketing strategy based on CTR

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. The length of your content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric …

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This story about blogs will haunt you forever

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating …

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Write a keyword-rich introduction about long tail search

reate Unique, Relevant And Valuable Content For Your Website! Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while …

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People still ask me about keywords and its importance today

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Sweeping changes in terminology or social interest in the wearable-computing category will trickle …

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Things that make you love and hate sitemaps

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Find out more about dynamic pages

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Predicting …

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Topic tags can help organize your blog content

An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to …

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Tactics around 301 redirects

By including the location of the business as part of the keywords used, it increases relevance in the searches. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Utilizing paid search or social can address immediate …

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Optimise your site, paying special attention to CTR

Simply put; keyword-focused content is often guilty of being over-stuffed. Firstly it is important that you learn how to correctly value a keyword. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. As users’ behaviors and search …

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Learn from these mistakes before you learn about citations

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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The benefits of forums to your search marketing strategy

No search engine will ever release details of the inner workings of core super-warrior stuff. If it does, you will literally be printing money. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website …

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Find out more about anchor text

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue …

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Self-publishing Parasite SEO based purely on citations

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

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Let's follow link research best practise

Is it fun? Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Hacking in the classic sense involves exploiting vulnerabilities in a system or …

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Myths and misconceptions about splogs

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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Disambiguation, and diversity are important when it comes to trust rank

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Successful SEO requires a thorough understanding of the business itself. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Tags are intended to give search engines a method of understanding the site’s …

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Carve out time for concentrating on sitemaps

Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Nobody uses …

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Unlocking the mystery of Google algorithms

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on …

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Subscribe to relevant blogs to get notified about the latest updates

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Google …

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I urge you to think about webmaster tools

All internal links on your website should be valid and working. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. The anchor text and destination address are …

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A do-it-yourself guide to webmaster tools

Besides keywords, what determines how well your pages rank in search results? That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function …

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Look for flexibility and decent support arrangements

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Create …

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Why has keyword stuffing been so popular?

Effective website content is one of the most important aspects of a development project. Most readers don’t have the time (or interest for that matter) to struggle with web copy, so you have to make the process as easy as possible for them. No matter what business you own …

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Adjust your appearance in search by utilising reporting

Websites can benefit from mixing evergreen content with their fresh posts and pages. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. You can track your site …

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Determining Relevance: Trust your gut when it comes to webmaster tools

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to …

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A focus on social media to benefit search engine placement

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations …

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Create an Engaging Web Presence by the use of metrics

SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search …

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Meaty meta descriptions may affect your LSI tactics

Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook …

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Repurpose old forums

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Start focusing on your visitors …

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