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This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. Categories are other components of blogs that can help your SEO effort. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google’s guidelines to intentionally harm the website they build links to.

A few words on landing pages

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. You only need to look Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have

Pay particular attention to javascript when performing an audit

Use relevant and accurate meta descriptions, title tags and alt text throughout your site. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing.

Combine responsive design and user generated content for Supercharged SEO

There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. Behind The Scenes – The Code Not all websites are created equal. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords."

A focus on keyword density to benefit search engine placement

All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. How The talk on Facebook is about Save Our Schools at the moment. do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search engine company called Google.