Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).
Use multiple focus keywords for those long key phrases
A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Search engine optimization
(SEO) plays a crucial role in bringing in more traffic to every site. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business.
More Targeted And Relevant Traffic
Don't commit the cardinal sin of letting dots ruin your page descriptions Be informative. Above
all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice.
The first indication should be keyword research
Keywords or key phrases are simply the search terms someone types
into a search engine, such as Google or Bing, when they are looking for
certain information. People are constantly using keywords: whether they
are in search for a specific product or just browsing to conduct personal
research. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Gaz Hall, from
SEO Hull, had the following to say: "As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant."
Words and phrases that keep people engaged
Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. Bing has a
partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. On-site optimization is all about publishing awesome stuff in the first place. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines.