Google, now more than ever, don't just want more content, they want content that they feel is quality. As recommendations from peers become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start thinking of your
company or organization’s fans as extensions of your inbound marketing
team. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites.
Which page on my site is most relevant for that phrase?
While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. The secret to building
a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Contextual link building is the quickest way to boost your site’s search performance. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages.
What effect does SEO have?
Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Once you’ve done a
thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined.
What is with this hue & cry about backlinks?
Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences."
Use GTMetrix & Pingdom To Optimize Website Speed
The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. When you are trying
to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for.