Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Predicting …

An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to …

By including the location of the business as part of the keywords used, it increases relevance in the searches. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Utilizing paid search or social can address immediate …

Simply put; keyword-focused content is often guilty of being over-stuffed. Firstly it is important that you learn how to correctly value a keyword. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. As users’ behaviors and search …

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

No search engine will ever release details of the inner workings of core super-warrior stuff. If it does, you will literally be printing money. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website …

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue …

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

Is it fun? Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Hacking in the classic sense involves exploiting vulnerabilities in a system or …

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. SEO experts have been talking about mobile technology for a while now. This year, it’s …

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for …

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Successful SEO requires a thorough understanding of the business itself. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Tags are intended to give search engines a method of understanding the site’s …

Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Nobody uses …

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on …

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety …

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Google …

All internal links on your website should be valid and working. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. The anchor text and destination address are …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). You have to schedule daily time into your routine for the SEO attempt. Every business needs a marketing strategy and so does a …

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Right now, social media share and likes are the …

Besides keywords, what determines how well your pages rank in search results? That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function …

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Create …

Effective website content is one of the most important aspects of a development project. Most readers don’t have the time (or interest for that matter) to struggle with web copy, so you have to make the process as easy as possible for them. No matter what business you own …

Websites can benefit from mixing evergreen content with their fresh posts and pages. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. You can track your site …

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to …

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations …

SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search …

Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook …

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Start focusing on your visitors …

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can …

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. There was a …

As a business owner you need to have a plan in place to promote your business and obtain new clients. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages …

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation …

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

Use description meta tags to provide both search engines and users with a summary of what your page is about! Most companies use SEO to increase website traffic, which in turn, increases revenue. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can …

Webpages on HTTPS had positive correlation with higher rankings. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. NAP stands for Name, Address and Phone Number. NAP …

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. ou know SEO is a vital element of every decent marketing …