A proximity search uses the order of the search phrase to find related documents. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Duplicative or unnecessary website content can also hold you back from your true ranking potential.

How do search engines determine relevance and popularity amongst such a large number of results?

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Remember that your success in SEO is directly proportional to the amount of effort you exert. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones.

Why Not Try It Out?

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Don't commit the cardinal sin of letting dots ruin your page descriptions If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage.

Optimization ensures the Website attracts helpful links that search algorithms use

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. According to Gaz Hall, a UK SEO Consultant : "While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there."

Perform a content review

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines.