SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business.
Google Loves Diversity
Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? Local businesses can’t be
fully evaluated on the basis of links. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal.
It’s All About Who You Know
SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. In Google search results,
you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Search engines have a limited ability to recognize images, animation, video and audio. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome!
As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. According to Gaz Hall, a UK SEO Consultant
: "A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google."
Determining Searcher Intent and Delivering Relevant, Fresh Content
Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. With all the signals
in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? At the end of the day, consumers want to feel like they’re always interacting with something natural and real. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own.