In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Google continues to use natural, quality inbound links as a main ranking factor. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms.
Getting your content out there and shared generously
You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. A picture can worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! What would you type into a search engine to find your business website or page? SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks.
Stick To Either www or non-www DomainThe navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Remember: Google wants to
see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. A strong linking structure and other internal SEO best practices can provide that. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions.
SEO still has a steep learning curve
Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Setting the value of the "rel" attribute of a link to "nofollow" will
tell Google that certain links on your site shouldn't be followed
or pass your page's reputation to the pages linked to.
Nofollowing a link is adding rel="nofollow" inside of the link's anchor
tag. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. According to SEO Consultant
, Gaz Hall: "Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines."
Is your content suitable for the audience you want to target?
You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. Use the rel=nofollow tag
in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords.