Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested.
Advanced detection of Google duplicate content
Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Timely topics are seasonal
(like Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date.
Improve site speed
Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Search drives the web
-- roughly two-thirds of website visitors originate from organic search. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services.
Can Google Assistant & voice search really help those who need it the most?
Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Gaz Hall, a Freelance SEO Consultant
, commented: "The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about."
Links are a very important factor in the ranking algorithms of Google and other search engines
Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. The correct order of
keywords will generally rank better as compared to the same keyword phrase in a different order. First, stop assuming SEO is dead because the rules changed. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness.