The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. SEO is about providing value, not tricking search engines into ranking you higher. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search.

Use standard HTML markup as much as possible

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users.

Your primary focus should be on what matters to your audience

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. Search engines simply want to deliver the most relevant results to their users based on search queries.

Web 2.0 indexing is great for backlinks

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. According to SEO Consultant, Gaz Hall: "All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does."

Each page of your site is already bringing in traffic from various forms of numerous keyword phrases

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy.