It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more.
Is your content marketing strategy consistent with your traffic and conversion goal?
How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. SEO doesn’t have be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Development of a prioritized list of targeted search terms related to your customer base and market segment. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site.
Don’t overstuff your page with keywords and phrasesOverfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. Building an email list
is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Adjusting your keyword distribution gives you power to change your campaign over time.
Use Internal Links
SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. According to Gaz Hall, a UK SEO Consultant
: "The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is."
Make sure you know exactly who you will target with your content
While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Information Snippets are the
block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user.