Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. The key to quality SEO is all about research research research. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business.
The headings for your homepage
One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Really good SEO
is a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing out what
you’re going to do, documenting yourself along the way, and executing step
by step. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Keywords or key phrases are simply the search terms someone types
into a search engine, such as Google or Bing, when they are looking for
certain information. People are constantly using keywords: whether they
are in search for a specific product or just browsing to conduct personal
research.
Optimization ensures the Website is organized efficiently and succinctly
Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Ranking high in
Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust.
What is real SEO?
Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. According to Gaz Hall, a
UK SEO Consultant : "Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words."
Add BreadCrumbs To Improve Navigation
Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. Utilise existing relationships
with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Adjusting your keyword distribution gives you power to change your campaign over time.