You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability.
Dissecting Your SEO Competitors
Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. After conducting some
keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages?
Use your website to build trust:
Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. Increase visibility to your
optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts.
The best way to escape Google’s Panda penalty
Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Gaz Hall
, an SEO Expert from the UK, said: "When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important."
Competitor Analysis and Opportunity Identification
SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. If your site had
a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them.