SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all.
Obtain Quality Links
Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. Remember that your success
in SEO is directly proportional to the amount of effort you exert. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you.
Frequently Update Content/Blogs
“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Think of your brand
as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines.
Place Your Site’s Content Above The Fold
When you delete one or more posts or pages from your site, there’s often collateral damage. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Gaz Hall, a Freelance SEO Consultant
, commented: "Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring."
Interview experts within or outside of your company
If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. Even though it seems
logical, initially, to strive for
a ranking using high-traffic keywords and terms,
this will most likely result in a lot of frustration and
wasted resources. Moreover, the traffic that you
will get from a highly competitive keyword, will
probably be of poor quality. Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords. For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it.