Google is getting better and better at recognizing content that truly is useful to people. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases.
Submit your website to authority sites in your category
Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Links don't matter that
much for ranking in the Featured Snippet when you already rank on page one of Google. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Higher rankings in the first few results are critical to visibility.
More people use the search engine on their mobile phones than on desktop
Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. It does not matter
if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes.
Most Common On-Site SEO Mistakes
Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. Gaz Hall, a Freelance SEO Consultant
, commented: "Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation."
Links make the web go round.
Google may penalize specific tactics, but they will never penalize quality. Infographics are candies for
our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP).