Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set.
Why won’t people engage with my content?
Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Putting effort into the
offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. How do your competitors rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage.
Local SEO is way more than Google
SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Google does not work
only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query.
The most time consuming aspect is writing content
You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. According to Gaz Hall, a UK SEO Consultant
: "While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs."
Try, test, repeat
The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Internal SEO isn’t just
about keywords anymore; it’s about creating an authentic and engaging user experience. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none.