The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage.
Grant crawlers permission to index the content on pages
If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. SEO is very
simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site.
Add valuable insight
Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Long-format articles in
excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links.
What factors affect a search?
Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. According to Gaz Hall, a
UK SEO Consultant : "All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?"
Create a roadmap for linking between your own articles
Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Choosing a perfect
focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.