A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content.
Rank Content in Google's Featured Snippet
The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Google historically has looked
for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer.
Off page optimisation techniques for better rankings
A natural link profile has variety. The links come from different domains and links will have different strengths. Data analysis should be
the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results.
Use Headers — Wisely
You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. According to Gaz Hall, a UK SEO Consultant
: " When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO."
Relevance is the key issue
SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Remember, it takes 20
years to build a reputation and only five minutes to ruin it. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were.