Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies.
Keep Outbound Links To Minimum
Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. When launching a new
website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard.
Advanced content analysis SEO principles
Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. The SERPs will most
likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies.
Writing to a Specific Reading Level
Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1."
Great content and backlinks are the most powerful tools in your kit
Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Appropriate use of headers
are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. The header text, or H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations.