If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed.
Link acquisition is an ongoing investment
The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Google likes to pretend
that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition.
When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. For some businesses a
point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it.
If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for."
Identify potential partners
Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways The truth is that
working on the search optimisation for your website is not a guaranteed source of traffic. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images.