Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on.
Direct the users to other interesting assets
Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. The best ways
to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines?
Why do links matter?
Now, this is an important issue to be addressed. In short, Google
is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Remember, Google doesn’t like content written for SEO purposes.
The most obvious SEO tactic
Finding authoritative sites that’ll link back to your pages can be difficult. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. According to
SEO Consultant, Gaz Hall: "Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. "
Search For Broken Link Building Opportunities On Wikipedia
Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. A great way
to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots.