On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users.
Do Your (Keyword) Research
An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Search engines place a
lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. In theory, it is important for domain popularity
that as many backlinks as possible link to
a website. However, in the past, backlink
quantity caused webmasters to manipulate
link building. So these days, link volume is no
longer weighted as heavily as it was when the
commercial Internet age first began. Google
now categorizes links that are bought from
other sites, links from online catalogs and
mass-created links from blogs as spam.
Repurpose Old Content
Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! Knowing where to find
good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
Group keywords by conversion funnel stages
SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Gaz Hall
, an SEO Expert from the UK, said: "Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices."
How can cross linking help your website visitors?
Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Though search engine rankings
keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most.