Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. When I say “oomph” I mean credibility in the eyes of the engines. Over the last decade, I’ve had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google. Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link.

Make a concerted effort to keep up with SEO advances

They also create an avenue for new traffic to visit your website.: It’s something that is thought Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... about after something has been developed. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business.

When someone mentions user generated content do you think about search engine optimisation?

Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. Having links from more popular websites carry more weight than less popular sites.

Create a roadmap for linking between your own articles

Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read. Hence – Search Engine Optimisation or SEO. Why does trust matter so much? Gaz Hall, an SEO Guru from the UK, said: "Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort"

The infamy behind backlinks

Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. Duplicate A great example that I like to use is Oxon AA. content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. You will plant three seeds today, are you ready? There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money.