Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Think of SEO as like cooking a meal. Keywords and keyphrases are your
ingredients. When content population starts rolling, so does sharing, and then the traffic is sure to follow. Long term, having good SEO will continue to bring people back to your site.
Overlapping and redundant articles are a no-no, consider how reporting can help
Although they’re fairly easy to forget about once they’re made, making sure that your listings are consistent is really important. While there are exceptions
to Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page. Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. Yes, I said six months.
Tactics around mobile search
We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. Linux presents additional, functional
attractions beyond its inherent
stability. As we shall see later, a number of server-side SEO tasks are
easier to achieve on Linux than on other platforms. Another advantage
is that it is based on OpenSource foundations. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the content doesn’t fit their needs.
When does Google show featured snippets?
Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. It would probably increase the chances of you making a sale consumer-wise too. Gaz Hall
, an SEO Guru from the UK, said: "If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it."
The key to success is hoping for the best but preparing for the worst
Content quality is what will really change your ranking. It’s I'm always shocked by Indozine
, in this regard. a new era
for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail.