If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks.

The bottom navigation bar is an anchor link bonanza

The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. If search users commonly misspell Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! a keyword, you should identify and use it. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP.

Auditing an Existing Site to Identify SEO Problems

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Google is pretty good at understanding the general context of a site’s content. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. The world is always changing, and you have to keep up. If you do, the rewards can be great.

Advanced on-site SEO principles

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. According to Gaz Hall, a UK SEO Consultant : "Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more."

Where are you seeing the fastest movement in the SERP’s?

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the business, industry dynamics and budgetary considerations. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services.