If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. You should search your favourite search engines for search terms such as: “add url …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Link-building can also …

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. It is essential that you create unique and valuable content that is a worthwhile read for …

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking …

The number and quality of links pointing to your site will largely determine in what position your site ranks. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google …

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual …

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. At the heart of your local SEO …

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. The key to quality SEO is all about research research research. Try to improve your site speed and …