The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. I’ve often seen where people say that SEO evolves too much. Search engines need to provide relevant results to searchers (so that they’ll keep …

This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. Categories are other components of blogs that can help your SEO effort. On page SEO deals …

It can be in the comments what is finally implicitly integrated well into the content also. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Those paid and organics incentives are SEO and SEM. Similar …

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the …

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Make sure it’s well-written with relevant information and not just keyword packed. So, what it can do, how long it takes, how much it …

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. They may have value for someone looking for a particular news report from an earlier period. The best key phrases would automatically fall …

The cornerstone of a successful organic search campaign has always been technical SEO. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant …

What’s the first thing you do when you have a question? By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of …

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. If your …

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The reason is they have a ton of “branded search”. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your …

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. The biggest challenge with SEO is that it’s ambiguous territory …

Who wants more traffic? The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. It’s not just …

In my case, I started as a web developer and migrated to SEO through my love of analytics. This ensures that any users — or search engines — trying to navigate won't get a 404 response code. For example, someone launches a campaign and forgets to test the landing page URL they …

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag When you have the structure …

TV ads, radio, print and even social media). Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. It doesn’t have to …

My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush …

Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content …

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction …

Avoid the use of symbols in URLs and prefer more human readable alternatives. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Changing one of these …

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. Each blog post also contains …

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I …

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. If you tried to optimize an article for …

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. When …

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Your title tag needs to be written for humans …

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. The Internet, or World Wide Web as it was once known, really …

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Keywording like crazy for product pages, blogs, and press releases is not where it …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. When I say “oomph” I mean credibility in the eyes of the engines. Over the last decade, I’ve had lots of success …

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Essentially, conversion improves the quantity and quality of organic traffic to a …

Make Sure That Googlebot Is Crawling Your Site! By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Organic results are listings of web pages that appear as a result of the search engine …

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a …

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. One of the most …

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Linux presents additional, functional attractions beyond its …

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Site errors may include broken …

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. The length of your content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric …

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating …

reate Unique, Relevant And Valuable Content For Your Website! Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while …

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Sweeping changes in terminology or social interest in the wearable-computing category will trickle …