If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website.

Social Media Audience/Following

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google.

Shift the focus from only SEO to provide a better user experience

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords.

Identify and Track Your Best Prospects

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action."

Add valuable insight to your content

If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites.