Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in.
Affiliate links and auto generated content
Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Thin content tells a
search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. Build your site with a logical link structure. Every page should be reachable from at least one static text link. For years, we’ve viewed off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them.
If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. Your online presence goes
way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing.
Link baiting for SEO
Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Measure and monitor what is working and update your strategy on the fly. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid."
Consider a dedicated or virtual dedicated web server
Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Basically, if search engines
don’t understand your pages, those pages will fall out of the index and drop all of their traffic. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you.