Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for.
The most obvious SEO tactic
Create and submit sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. On a basic
level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless.
Chase down citations and local links
There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. What used to be
a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety.
Offer tips that apply to specific geographic or demographic audiences
Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. According to SEO Consultant
, Gaz Hall: "t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor."
Optimize all your images to gain new opportunities for search ranking.
Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Ensure links to your
website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content.