Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. When pursuing a link, which is more important, relevance or authority? Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience.
How are you supposed to audit your site?
One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. In a Searchmetrics
2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests.
Why are backlinks important?
Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Your title tag
on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales.
DA to rule them all
Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Google is famously secretive about how it ranks local businesses. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines According to
SEO Consultant, Gaz Hall: "Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience."
Voice Searching Matters
Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. By now, you
should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content.