Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog.
Keep it natural
Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. Google is now
extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. There are far more unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”.
The first choice should be analytics
When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. In today’s rapidly
shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query.
Competitor Link Analysis for SEO
Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal.
Gaz Hall, an SEO Expert from the UK, said: "Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google."
Earning links
Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. The days of
self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain.