An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice.
Changing Your Perspective
Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. To achieve long-term
SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Add internal links to the taxonomies the post belongs to When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google.
Think of People, not Robots, When Optimizing Keywords
Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. Don't be
tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content.
Do Visitor Metrics Play a Role in Search Engine Rankings?
It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think.
Gaz Hall, an SEO Expert from the UK, said: "The structure of your URL can affect both your page’s ranking, but also the user experience."
The most obvious SEO choice
The main text content on the page must be unique to avoid Google’s page quality algorithms. Backlinks are the
foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language.