Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. SEO isn’t an option for small businesses today. When a potential customer searches for your product …

Contextual link building is the quickest way to boost your site’s search performance. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. If you’re new to the SEO game it's easy to …

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on …

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Make the content flow easily to keep people intrigued and reading. Don't make the mistake like many webmasters do in targeting one main …

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Add a site map to your webpage. Search engines can’t index pages that it can’t find …

A proximity search uses the order of the search phrase to find related documents. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you …

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

If you create high-quality pieces of informative content on your website page-to-page, you will rank. Optimise your website content for the best organic reach possible. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated …

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic …

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before …

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand …

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Google is also now looking at things …

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …